{"id":320937,"date":"2025-08-05T22:34:10","date_gmt":"2025-08-05T22:34:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/320937\/"},"modified":"2025-08-05T22:34:10","modified_gmt":"2025-08-05T22:34:10","slug":"league-of-legends-wild-rift-backlash-ignites-after-fans-call-out-fever-dream-ai-trailer","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/320937\/","title":{"rendered":"League of Legends: Wild Rift Backlash Ignites After Fans Call Out \u2018Fever Dream\u2019 AI Trailer"},"content":{"rendered":"

Riot Games and parent company Tencent have come under fire after fans noticed they allegedly published a shocking AI-generated trailer for League of Legends: Wild Rift<\/a>.<\/p>\n

Reddit user Winter_underdog was one of the first to share the footage<\/a>, calling attention to what is said to be a two-minute trailer for the League of Legends spinoff\u2019s third anniversary. Riot allegedly published the footage on Chinese social media website Weibo before removing it following uproar from players. There\u2019s at least no trace of an AI trailer for League of Legends: Wild Rift on Weibo at the moment, but that hasn\u2019t stopped fans from republishing it elsewhere.<\/p>\n

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Wild Rift China released a cinematic made using AI and it is diabolical \ud83d\ude2d To think this was an official release that several people approved of \ud83d\ude44
It features Seraphine, Jinx, Aurora, Yasuo & Ezreal. pic.twitter.com\/8FxtfdyL4S<\/a><\/p>\n

\u2014 Aroush (@AroushTheKween) August 4, 2025<\/a><\/p><\/blockquote>\n

The video above features elements that one may find in some of the most blatant AI-generated content out there, including strange facial expressions, bizarre eye movement, and visuals that look like a cobbled together Pixar film. Although recognizable faces like Jinx, Seraphine, and Aurora also appear, it\u2019s not always easy to pin down what exactly they\u2019re doing as the group puts on what seems to be a KPop Demon Hunters<\/a>-inspired concert for League of Legends: Wild Rift fans.<\/p>\n

\u201cOh ew, who are those skinwalkers ??\u201d one Reddit user said<\/a>.<\/p>\n

\u201cWhat in the league of legends fever dream is this,\u201d another added<\/a>.<\/p>\n

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im dying laughing from how bad it is. Jinx is using a glock, seraphine is kicking like she wants to be lee sin, yasuo is using a lightsaber, Ezreal is using a glock too. Jinx uses a flamethrower?<\/p>\n

\u2014 Tellah_hi\ud83d\udd2b\ud83e\udd20 (@TellahH) August 4, 2025<\/a><\/p><\/blockquote>\n

It\u2019s not just the look of the League of Legends: Wild Rift trailer that has fans suspicious that artificial intelligence played a role in its creation. Audio for the video is also a bit off-putting as it leads up to a song with similarly questionable lyrics.<\/p>\n

No matter how you spin it, fans are not happy with the video circulating online and what it means for how Riot is approaching League of Legends: Wild Rift. While some<\/a> are happy writing off the third-anniversary video as \u201cbootleg KPop Demon Hunters,\u201d others are concerned about what the future of League of Legends looks like.<\/p>\n

\u201cWhy fk around with AI when you have proper animators?\u201d one user added<\/a>. \u201cUsing this much AI is disrespectful not only for the fans but towards the animation industry.\u201d<\/p>\n

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First of all, Seraphine is a mess \ud83d\ude2d Girl what happened to your voice?
But in all honestly, it is so disappointing how Riot allowed this. This is a slap in the face for every artist who has worked to bring the world of Runterra to life through their art for the past 15 years! \ud83d\ude22 pic.twitter.com\/yLE7XASKfI<\/a><\/p>\n

\u2014 Aroush (@AroushTheKween) August 4, 2025<\/a><\/p><\/blockquote>\n

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this is so depressing cuz it woulda been so cool if it just wasn’t ai, like the idea is cute but.. seriously ? no effort for their anniversary even ? \ud83d\ude2d\ud83d\udc94<\/p>\n

\u2014 Xaykawa !!! (@Xaykawa) August 4, 2025<\/a><\/p><\/blockquote>\n

IGN has reached out to Riot for comment.<\/p>\n

Companies across the globe have mostly adopted the use of AI-generated content in their products and marketing strategies as the technology has improved throughout the last five years. Although fans have been particularly vocal when it comes to how Riot may be using AI to fuel its games, it\u2019s far from the first entity in the gaming space to double down on it.<\/p>\n

Activision admitted to using AI for some Call of Duty: Black Ops 6 content<\/a> after being called out by fans earlier this year. Ark: Survival Evolved fans were also quick to point out AI spotted in a trailer for one of its new expansions<\/a>.<\/p>\n

While companies like Microsoft move forward with plans to integrate AI into its digital ecosystem<\/a>, not everyone is onboard with the role artificial intelligence could play in the future. Minecraft developer Mojang said in March that it has no plans to include AI in its development process<\/a>. Meanwhile, NieR director Yoko Taro has warned that game developers will lose jobs because of the technology as it progresses<\/a>.<\/p>\n

Michael Cripe is a freelance writer with IGN. He’s best known for his work at sites like The Pitch, The Escapist, and OnlySP. Be sure to give him a follow on Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).<\/p>\n