The July 2025 edition of the Multidevice OTT Barometer, compiled by Barlovento Comunicaci\u00f3n, confirms the consolidation of Spain\u2019s VoD ecosystem. With a population reach of 96.7 per cent among adults over 18, monthly OTT consumption now totals 37.7 million unique users, while daily access stands at 33.5 million.<\/p>\n
On average, each user accesses 6.1 different platforms, underscoring the growing trend toward diversified, multi-channel viewing.<\/p>\n
In terms of July\u2019s most-watched content, Netflix\u2019s Squid Game led the rankings with 6.1 million unique viewers. It was followed by Aqu\u00ed no hay quien viva, available across Netflix, Prime Video, Disney+ and Atresplayer, which drew 5.7 million unique viewers. In third place was \u00c1ngela (pictures), also on Netflix, with a monthly adult audience of 4.8 million.<\/p>\n
The report reaffirms the rising dominance of streaming content and the pivotal role VoD platforms play in Spain\u2019s evolving audiovisual landscape. Audience fragmentation, on-demand consumption and the coexistence of multiple services within a single household define both the present and future of digital entertainment in the country.<\/p>\n
Multi-device usage has also become the norm, with the majority of users accessing content through more than one device.<\/p>\n
The report includes the overall ranking of platforms offering streaming video content by monthly unique users: YouTube tops the list with 28.6 million users, representing a 73.4 per cent penetration rate; Instagram follows with 23.6 million (60.5 per cent); while Netflix maintains its podium position with 22 million (56.4 per cent). Prime Video ranks fourth with 19.5 million (50.1 per cent); and TikTok rounds out the top five with 15.7 million (40.2 per cent).<\/p>\n
In the second half of the ranking, notable players include Spotify (14.3 million), RTVE Play (10.4 million), Movistar Plus+ (10.1 million), Disney+ (9.4 million) and Max (8.4 million).<\/p>\n","protected":false},"excerpt":{"rendered":"The July 2025 edition of the Multidevice OTT Barometer, compiled by Barlovento Comunicaci\u00f3n, confirms the consolidation of Spain\u2019s…\n","protected":false},"author":2,"featured_media":321021,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5312],"tags":[2000,299,104],"class_list":{"0":"post-321020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spain","8":"tag-eu","9":"tag-europe","10":"tag-spain"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114978721866866404","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/321020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=321020"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/321020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/321021"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=321020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=321020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=321020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}