{"id":325807,"date":"2025-08-07T18:00:10","date_gmt":"2025-08-07T18:00:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/325807\/"},"modified":"2025-08-07T18:00:10","modified_gmt":"2025-08-07T18:00:10","slug":"formula-one-group-sees-revenue-boost-from-apples-f1-movie","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/325807\/","title":{"rendered":"Formula One Group Sees Revenue Boost From Apple’s ‘F1’ Movie"},"content":{"rendered":"

\n\tThe Formula One Group is thanking the Brad Pitt F1<\/a> movie for a revenue bump this quarter, as well as furthering the cultural impact of the motorsport.\u00a0<\/p>\n

\n\tThe company, which is owned by Liberty Media, saw a one-time revenue increase from the release of the film in late June, which contributed to the group\u2019s 40 percent rise in revenue year-over-year to hit $1 billion. Executives quantified the impact of the movie on revenue as \u201cas a mid-teens number for the quarter,\u201d with other drivers including continued growth in F1 TV subscriptions, in addition to a calendar variance that led to a larger proportion of season-based income recognized during the second quarter.\u00a0<\/p>\n

\n\tThe film had a strong opening weekend<\/a> at the box office, with $55.6 million in North America,\u00a0and has since brought in more than $500 million globally.\u00a0\u00a0<\/p>\n

\n\tOn Liberty\u2019s earnings<\/a> call Thursday, Formula One President Stefano Domenicali also pointed to the cultural impact of the movie, as well as the economy it may help generate around the sport.\u00a0<\/p>\n

\n\t\u201cI would say the effect of the movie is not only, of course, about the dollars and economical input, but the sport will have an incredible opportunity to grow its awareness and to generate the circular economy around that,\u201d Domenicali said.\u00a0<\/p>\n

\n\tHe added that he expects interest, and future revenue opportunities, to continue as the film is later released on Apple\u2019s streaming platform.\u00a0<\/p>\n

\n\tDomenciali said that interest in the sport is already high, citing the Nielsen figure which quantified the fanbase at 826 million in 2024, with 43 percent of these fans under 35 and with women making up 42 percent of the fanbase.\u00a0<\/p>\n

\n\tThe fan base was particularly engaged, he added, around the movie on social media and viewership trends of the races have also been up with live viewership of races in the U.S. up 7 percent season to date compared to last year.\u00a0<\/p>\n

\n\tIn person, twelve of the past 40 F1 races have sold out, he said, and six races set the new attendance records.<\/p>\n","protected":false},"excerpt":{"rendered":"The Formula One Group is thanking the Brad Pitt F1 movie for a revenue bump this quarter, as…\n","protected":false},"author":2,"featured_media":325808,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4103],"tags":[1830,4199,707,4200,79,16,15],"class_list":{"0":"post-325807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-earnings","9":"tag-f1","10":"tag-formula-1","11":"tag-formula1","12":"tag-sports","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114988792145683836","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/325807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=325807"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/325807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/325808"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=325807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=325807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=325807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}