{"id":32676,"date":"2025-04-19T10:18:20","date_gmt":"2025-04-19T10:18:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/32676\/"},"modified":"2025-04-19T10:18:20","modified_gmt":"2025-04-19T10:18:20","slug":"how-much-did-the-global-smartphone-market-grow-in-q1-25","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/32676\/","title":{"rendered":"How much did the global smartphone market grow in Q1 \u201825?"},"content":{"rendered":"

According to the latest research from Canalys, the global technology<\/a> market analyst firm, the worldwide smartphone market grew 1% year-on-year in the first quarter of 2025.<\/p>\n

While growth was modest, it came amid persistent macroeconomic headwinds and cautious consumer sentiment in light of this, as well as delayed channel inventory digestion.<\/p>\n

Canalys highlighted that Samsung took the global lead with a 20% market share, the same as last year, while Apple closely followed with an 18% share, a 2% increase over Q1 2024.<\/p>\n

\"Financial<\/a><\/p>\n

Xiaomi, meanwhile, came third with 14%, maintaining its share of a year ago. This is while vivo and OPPO ranked fourth and fifth respectively, each with an 8% share of the market. vivo increased its share over last year by 1%.<\/p>\n

Other competing companies<\/a> as a whole took the remaining 32% market share, though this fell by 2% when compared to the first quarter of 2024.<\/p>\n

\u201cThe overall environment proved to be more volatile than anticipated in Q1 2025, while the global market continued its recovery,\u201d said Amber Liu, who serves as research manager at Canalys<\/a>.<\/p>\n

\u201cFollowing a strong finish to 2024, vendors pushed high inventory volumes into channels to gain share. But slower-than-expected sell-through extended inventory cycles, dampening sell-in momentum in early 2025. Unlike 2024\u2019s recovery, which was driven by a post-pandemic upgrade cycle and mass-market affordability, this year\u2019s rebound is proving more fragile.\u201d<\/p>\n

Sanyam Chaurasia, a senior analyst at the research firm, also commented that \u201ccautious consumer sentiment driven by global macroeconomic challenges muted the typical seasonal uplift in Q1.\u201d<\/p>\n

\u201cEven festive periods in key markets, such as Ramadan, delivered softer demand than expected. In response to a more gradual recovery in volume, vendors are prioritizing profitability while remaining active and flexible with market investments.<\/p>\n

\u201cTactics include dynamic channel incentive schemes to encourage sell-in, collaborations with distributors to expand financing in emerging markets and agile channel pricing strategies to strike a balance between overall profitability and price competitiveness.\u201d<\/p>\n

Recommended reading<\/strong><\/p>\n

The smartphone market findings have shortly followed Canalys\u2019 research around PC shipments, which discovered that total shipments of desktop computers, notebook devices, and workstations grew 9.4% to 62.7 million units in Q1 2025.<\/p>\n

However, the firm noted that first quarter volumes were boosted by original equipment manufacturers (OEMs) ramping up shipments to the US in anticipation of the Trump administration\u2019s tariff announcements.<\/p>\n

\n\tRelated<\/p>\n","protected":false},"excerpt":{"rendered":"According to the latest research from Canalys, the global technology market analyst firm, the worldwide smartphone market grew…\n","protected":false},"author":2,"featured_media":32677,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3091],"tags":[1662,51,19248,2441,2343,542,19249,3649,16,15],"class_list":{"0":"post-32676","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-markets","8":"tag-apple","9":"tag-business","10":"tag-canalys","11":"tag-markets","12":"tag-research","13":"tag-samsung","14":"tag-smartphone-market","15":"tag-smartphones","16":"tag-uk","17":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114364121521206958","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/32676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=32676"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/32676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/32677"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=32676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=32676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=32676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}