{"id":328282,"date":"2025-08-08T16:12:14","date_gmt":"2025-08-08T16:12:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/328282\/"},"modified":"2025-08-08T16:12:14","modified_gmt":"2025-08-08T16:12:14","slug":"jaguar-land-rovers-profits-dented-by-us-tariffs-and-drop-in-sales-jaguar-land-rover","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/328282\/","title":{"rendered":"Jaguar Land Rover\u2019s profits dented by US tariffs and drop in sales | Jaguar Land Rover"},"content":{"rendered":"<p class=\"dcr-130mj7b\">Jaguar Land Rover\u2019s profits almost halved in the last quarter as the impact of US tariffs and declining sales rocked the luxury car manufacturer.<\/p>\n<p class=\"dcr-130mj7b\">The <a href=\"https:\/\/www.theguardian.com\/business\/jaguar-land-rover\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">Tata-owned carmaker<\/a> said tariffs and currency headwinds were behind a steep 49% fall in underlying pre-tax profits to \u00a3351m in the three months to 30 June.<\/p>\n<p class=\"dcr-130mj7b\">The period started with Donald Trump\u2019s announcement of swingeing tariffs, which briefly led to <a href=\"https:\/\/www.theguardian.com\/business\/2025\/apr\/05\/jaguar-land-rover-us-shipments-trumps-tariffs\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">JLR pausing exports to the US<\/a>.<\/p>\n<p class=\"dcr-130mj7b\">A subsequent trade deal between the UK and the US, in which car export tariffs were cut from 27.5% to 10%, was welcomed by JLR but the hiatus contributed to a near \u00a3700m drop in revenues, down 9.2% year on year to \u00a36.6bn.<\/p>\n<p class=\"dcr-130mj7b\">JLR said the US tariffs had a \u201cdirect and material impact on profitability and cashflow in the period\u201d but that the \u201cUS-UK trade deal will significantly reduce the financial impact of US tariffs going forward\u201d.<\/p>\n<p class=\"dcr-130mj7b\">A US deal announced with the EU in late July will also \u201cin due course\u201d reduce the impact of tariffs, JLR added, cutting the rate on its EU-made vehicle exports to the US from 27.5% to 15%.<\/p>\n<p><a data-ignore=\"global-link-styling\" href=\"#EmailSignup-skip-link-6\" class=\"dcr-jzxpee\">skip past newsletter promotion<\/a><\/p>\n<p class=\"dcr-rsfwa\">Sign up to Business Today<\/p>\n<p class=\"dcr-1xjndtj\">Get set for the working day \u2013 we&#8217;ll point you to all the business news and analysis you need every morning<\/p>\n<p><strong>Privacy Notice: <\/strong>Newsletters may contain info about charities, online ads, and content funded by outside parties. For more information see our <a data-ignore=\"global-link-styling\" href=\"https:\/\/www.theguardian.com\/help\/privacy-policy\" rel=\"noreferrer noopener\" class=\"dcr-1rjy2q9\" target=\"_blank\">Privacy Policy<\/a>. We use Google reCaptcha to protect our website and the Google <a data-ignore=\"global-link-styling\" href=\"https:\/\/policies.google.com\/privacy\" rel=\"noreferrer noopener\" class=\"dcr-1rjy2q9\" target=\"_blank\">Privacy Policy<\/a> and <a data-ignore=\"global-link-styling\" href=\"https:\/\/policies.google.com\/terms\" rel=\"noreferrer noopener\" class=\"dcr-1rjy2q9\" target=\"_blank\">Terms of Service<\/a> apply.<\/p>\n<p id=\"EmailSignup-skip-link-6\" tabindex=\"0\" aria-label=\"after newsletter promotion\" role=\"note\" class=\"dcr-jzxpee\">after newsletter promotion<\/p>\n<p class=\"dcr-130mj7b\">Adrian Mardell, JLR\u2019s outgoing chief executive, said the results came in \u201cchallenging global economic conditions\u201d. He added: \u201cWe are grateful to the UK and US governments for delivering at speed the new UK-US trade deal, which will lessen the significant US tariff impact in subsequent quarters, as will, in due course, the EU-US trade deal announced on 27 July 2025.\u201d<\/p>\n<p class=\"dcr-130mj7b\">He said JLR would invest \u00a33.8bn this financial year in developing its next-generation vehicles, including new electric Range Rover and Jaguar models.<\/p>\n<p class=\"dcr-130mj7b\">Mardell, who is to be <a href=\"https:\/\/www.theguardian.com\/business\/2025\/aug\/05\/trump-attacks-seriously-woke-jaguar-land-rover-new-ceo-pb-balaji\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">succeeded in November<\/a> by PB Balaji, the group finance chief of Tata Motors, said JLR remained \u201cfocused on delivering its transformational Reimagine Strategy\u201d \u2013 something that, allied to controversial marketing, has led to the company being <a href=\"https:\/\/www.theguardian.com\/business\/2025\/aug\/05\/trump-attacks-seriously-woke-jaguar-land-rover-new-ceo-pb-balaji\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">denounced by Trump<\/a> as a \u201cwoke\u201d carmaker.<\/p>\n<p class=\"dcr-130mj7b\">Trump continued his attacks this week, claiming that JLR was \u201cin absolute turmoil\u201d and labelling its advertising \u2013 with a <a href=\"https:\/\/www.theguardian.com\/business\/2024\/nov\/23\/jaguar-boss-defends-new-ad-and-rebrand-amid-vile-hatred-online\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">diverse group of models in bright clothing<\/a> \u2013 as stupid and disgraceful.<\/p>\n<p class=\"dcr-130mj7b\">JLR earlier reported a <a href=\"https:\/\/www.theguardian.com\/business\/2025\/jul\/17\/jaguar-land-rover-axes-500-uk-jobs-after-trump-tariff-fallout-dents-sales\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">15% drop in sales<\/a>, partly ascribed to the phasing out of older Jaguar models. The Guardian <a href=\"https:\/\/www.theguardian.com\/business\/2025\/jul\/18\/jaguar-land-rover-delays-launch-range-rover-electric\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">revealed in July<\/a> that the manufacturer was delaying the planned launches of its new electric models until 2026, allowing for more testing and for demand to pick up.<\/p>\n<p class=\"dcr-130mj7b\">It opened a voluntary redundancy scheme last month <a href=\"https:\/\/www.theguardian.com\/business\/2025\/jul\/17\/jaguar-land-rover-axes-500-uk-jobs-after-trump-tariff-fallout-dents-sales\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">for up to 500 managers<\/a> as it seeks to reduce its 33,000-strong UK workforce.<\/p>\n","protected":false},"excerpt":{"rendered":"Jaguar Land Rover\u2019s profits almost halved in the last quarter as the impact of US tariffs and declining&hellip;\n","protected":false},"author":2,"featured_media":328283,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5311],"tags":[49,978,659],"class_list":{"0":"post-328282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-united-states","8":"tag-united-states","9":"tag-us","10":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114994029803154095","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/328282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=328282"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/328282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/328283"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=328282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=328282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=328282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}