![\"Meghan](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/4_.jpg\")
A brand expert believes Meghan’s diminishing popularity is why As Ever doesn’t deliver to the UK (Image: Netflix)<\/p>\nA branding expert has shared the surprising reason why Meghan Markle\u2019s As Ever products only ship to America, and it has everything to do with her popularity and public image<\/p>\n
13:03, 08 Aug 2025Updated 13:45, 08 Aug 2025<\/p>\n
A brand expert believes Meghan’s diminishing popularity is why As Ever doesn’t deliver to the UK (Image: Netflix)<\/p>\n
Meghan Markle<\/a>\u2019s lifestyle brand As Ever continues to be a huge hit with her dedicated fans, with almost all of her products selling out in record time.<\/p>\n Despite the widespread popularity of her products, which range from her new ros\u00e9 wine and famous jams<\/a>, to flower sprinkles and a shortbread cookie mix, international followers haven\u2019t been able to get their hands on the As Ever range, as the brand only offers US shipping.<\/p>\n The decision to only sell to the 50 US states has left many perplexed, especially due to the fact that Meghan called the UK home for several years during her time as a working royal. It comes after Meghan Markle\u2019s birthday ‘gimmick’ is quietly shelved after major mistake<\/a>.<\/p>\n READ MORE: Prince William was ‘human shield’ in tense moment between Kate Middleton and Meghan<\/a>READ MORE: Donald Trump accused of ‘throwing shade’ at Prince Harry and Meghan with cryptic quip<\/a> But one brand and culture expert has shed new light on why Meghan\u2019s As Ever range isn\u2019t available to purchase from the UK, and it may all come down to her popularity.<\/p>\n Expert Nick Ede told the Express <\/a>that due to the Duchess of Sussex\u2019s public perception in the UK, as well as the seemingly countless celebrity products that already line the shelves, Meghan\u2019s products would be lacking in comparison.<\/p>\n Get Meghan Markle updates straight to your WhatsApp! <\/p>\n As the Duchess of Sussex moves on from her Netflix show with her new podcast, the Mirror has launched its very own Royal WhatsApp community where you’ll get all the latest news on the UK’s most famous family.<\/p>\n We’ll send you the latest breaking updates and exclusives all directly to your phone. Users must download or already have WhatsApp on their phones to join in.<\/p>\n All you have to do to join is click on this link<\/a><\/strong>, select ‘Join Chat’ and you’re in! We may also send you stories from other titles across the Reach group.<\/p>\n We will also treat our community members to special offers, promotions, and adverts from us and our partners. If you don\u2019t like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose Exit group. If you\u2019re curious, you can read our Privacy Notice<\/strong><\/a>.<\/p>\n CLICK HERE TO JOIN<\/a><\/strong><\/p>\n He said: \u201cI don\u2019t think the UK is a focus for the As Ever brand as it\u2019s driven by popularity and at the moment Meghan doesn\u2019t have the star power in the UK that she once had.<\/p>\n \u201cThe idea of buying flower sprinkles is a bit alien to UK consumers. There is such a huge choice of rose wines in the UK from Kylie Minogue to Lady A that another brand just won’t drive the volume or demand that they will need to make it a success.\u201d<\/p>\n As Ever has exclusively shipped only to United States addresses since its first product launch, with Meghan yet to announce any changes to include more countries to their mailing lists.<\/p>\n While past As Ever launches have proved incredibly successful for the Duchess, with all products selling out within a matter of hours, this week has been a different story. Meghan announced the release of the new 2024 vintage rose wine just last week, with fans eagerly scrambling to get their hands on the tipple.<\/p>\n However, her loyal fans didn\u2019t need to rush to the site to secure their bottles of wine, as days after the release, the ros\u00e9 is still available to purchase <\/a>.<\/p>\n The new wine has the exact same price point as the previous batch, and is available in batches of three, six and twelve, with each bottle costing \u00a322 ($30) and sold at \u00a366 ($90), \u00a3116 ($159) and \u00a3218 ($300) respectively.<\/p>\n The As Ever brand appeared to explain the non-sell out by posting a video on its social media page of a bottle of the ros\u00e9 being poured into a branded glass with the caption: “We made so much more this round, and yet it’s still going fast! Don’t miss out.”<\/p>\n Get the inside scoop on the monarchy with Mirror Royal<\/p>\n WHATSAPP GROUP: <\/strong>Be first to get the biggest royal bombshells and exclusives to your phone by joining our Royal WhatsApp here<\/a><\/strong>.<\/p>\n We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don\u2019t like our community, you can check out any time you like. If you\u2019re curious, you can read our Privacy Notice<\/a>.<\/p>\n![\"Meghan](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/3_SDC_MDG_-_7306JPG.jpg\")
A brand expert has shared why Meghan’s brand As Ever only ships to the US<\/p>\n![\"Meghan](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/3_Meghan-Markle-25049741813670.jpg\")
Nick Ede said Meghan lacks the “star power” to make As Ever a success overseas(Image: Jack Plunkett\/Invision\/AP)<\/p>\n