![\"Sea](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/Doble "\\"Sea")
<\/a><\/p>\nSea View Suite at the Fergus Style Palmanova, Spain<\/p>\n
In 2020, the company launched tent Hotels,
\ntargeting the mid-range to premium market segment, and Gen Y and Z travelers,
\nwith a modern and flexible approach.<\/p>\n
\u201cTent Hotels is a trailblazer in the B&UB
\n(Bed & Unlimited Brunch) category,\u201d Vicens said. \u201cThese properties are
\ntailored for travelers seeking flexibility and immersion in the local
\ndestination.\u201d<\/p>\n
Affiliated by Fergus targets independent
\nhotels that wish to retain their identity while benefiting from Fergus Group\u2019s
\noperational and commercial expertise.<\/p>\n
Vicens said that as a third-party management
\ncompany, its strategy is to add value to both the holding company and its
\npartners. \u201cWe choose hotels that are not at the level of performance that they
\ncould be and, through a change in management and reinvestment, take them to
\nanother category.<\/p>\n
\u201cOur GOP delivery strategy is rooted in a
\ncombined formula of efficiency and a consumer value-driven model. We focus on
\nunlocking underutilized potential in assets through targeted repositioning,
\nlean operational structures and a tailor-made, asset-by-asset commercial
\nstrategy.\u201d<\/p>\n
This, too, Vicens believes, differentiates the
\ngroup from larger U.S.-based operators who may standardize performance.<\/p>\n
\u201cWe adapt our approach to each
\nproperty\u2014maximizing owner returns by blending operational flexibility with a
\ndeep understanding of local requirements, seasonality, and labor dynamics.\u201d<\/p>\n
Bottom line<\/p>\n
Vicens said the company\u2019s success can be
\nmeasured by the international companies that have chosen them as a management
\npartner, such as Grupo Pi\u00f1ero and Grupo de Empresas Matutes (owner of the
\nPalladium Hotel Group).<\/p>\n
To date, the group has invested over \u20ac130
\nmillion in hotel repositioning projects, \u201calways with a focus on unlocking
\nlong-term value.\u201d<\/p>\n
![\"Quote\"](\"https:\/\/ik.imgkit.net\/3vlqs5axxjf\/HIT\/dist\/images\/icon-quote.svg?tr=w-70%2Ch-45%2Cfo-auto\" "\\"Quote\\"\/")
<\/p>\n
We expect to close 2025 with a turnover of \u20ac210 million and a GOP of \u20ac90 million, an 88% growth compared to recent years.<\/p>\n
Bernat Vinces<\/p>\n
Vicens said the group\u2019s profits are soaring
\nalong with its expanding portfolio and staff.<\/p>\n
\u201cWe expect to close 2025 with a turnover of
\n\u20ac210 million and a GOP of \u20ac90 million, an 88% growth compared to recent years,\u201d
\nhe said.<\/p>\n
This year, Fergus is opening seven new hotels,
\nincluding the Fergus Style Punta Arab\u00ed in Ibiza, its entry into Menorca with
\ntwo hotels, two new assets in Catalonia, and the ninth opening for its tent
\nHotels brand. In 2026, three more hotels in Cala Major, Palma\u2019s coastline, will
\nbe renovated before reopening under the Fergus, Fergus Style, and tent Hotels
\nbrands in 2027.<\/p>\n
Vicens said the Spanish market continues to
\ndemonstrate strong fundamentals in both domestic and international travel.<\/p>\n
\u201cWe expect continued growth in ADR and RevPAR
\nin the leisure segment, especially in coastal and island destinations,\u201d he said.
\n\u201cWith increased interest in quality, authenticity, and year-round experiences,
\nrepositioned assets are in a strong position to outperform the market.\u201d<\/p>\n
Even with the uncertainty of global
\nmacroeconomic factors, Vicens feels the outlook is positive, particularly for
\noperators who can adapt quickly and deliver tailored guest experiences.<\/p>\n
\u201cEach year, we add value to the sector by
\nintroducing new repositioning projects that actively contribute to the
\nevolution of tourism in Spain,\u201d he said.<\/p>\n
Vicens gives the example of the \u20ac20 million
\ninvestments last year in launching three hotels in the Calvi\u00e0 area in
\nsouthwestern Mallorca: Fergus Club Mallorca Waterpark, tent Calvi\u00e0 Beach, and
\ntent Mojito Suites.<\/p>\n
Closer
\nto home, overlooking the Bay of Palma, the group is expanding its footprint
\nwith three new properties set to open in the seaside resort of Cala Major in
\n2027. Following an extensive repositioning project, the Fergus Style La Cala,
\nFergus Marivent, and tent Costa Palma will re-emerge with upgraded facilities
\nand services. <\/p>\n","protected":false},"excerpt":{"rendered":"Expansion in resort markets focuses on revitalizing high-potential assets in mature Spanish destinations. INTERNATIONAL REPORT \u2014 Born out…\n","protected":false},"author":2,"featured_media":329121,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5312],"tags":[17466,19915,26731,26723,12920,2000,299,18192,26730,26716,388,15909,5642,26720,4728,118447,26717,104,26726,26727,26718],"class_list":{"0":"post-329120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-spain","8":"tag-asset-management","9":"tag-brands","10":"tag-condo-hotels","11":"tag-debt-and-equity","12":"tag-emea","13":"tag-eu","14":"tag-europe","15":"tag-financing","16":"tag-independents","17":"tag-insights","18":"tag-lifestyle","19":"tag-luxury","20":"tag-management","21":"tag-owners","22":"tag-profile","23":"tag-profile-companies","24":"tag-regions","25":"tag-spain","26":"tag-upper-upscale","27":"tag-upscale","28":"tag-whats-hot-trending"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114995791867177851","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/329120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=329120"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/329120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/329121"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=329120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=329120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=329120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Bernat](\"https:\/\/ik.imgkit.net\/3vlqs5axxjf\/HIT\/uploadedImages\/Articles\/News_Articles\/Development\/Brands\/BERNAT%20VICENS.jpg?tr=w-768%2Cfo-auto\" "\\"Bernat")
<\/a><\/p>\n