{"id":331592,"date":"2025-08-09T22:13:10","date_gmt":"2025-08-09T22:13:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/331592\/"},"modified":"2025-08-09T22:13:10","modified_gmt":"2025-08-09T22:13:10","slug":"meghan-markles-brand-driven-by-one-thing-as-expert-says-duchess-lost-star-power-in-uk-royal-news","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/331592\/","title":{"rendered":"Meghan Markle’s brand driven by one thing as expert says duchess lost ‘star power’ in UK | Royal | News"},"content":{"rendered":"

Meghan Markle\u2019s brand<\/a> is driven by \u201cpopularity\u201d and will therefore not target UK consumers<\/a>, a brand expert has said. The Duchess of Sussex, 44, launched her own brand As Ever earlier this year, and has released a number of products since.<\/p>\n

From spreads, to flower sprinkles and wine, As Ever has had roaring success so far,<\/a> with almost all product launches being a sell-out success. However, while this may be exciting for customers in the US who can buy the products, Meghan\u2019s fans in the UK may not be able to relate.<\/p>\n

This is because Meghan\u2019s brand do not currently offer UK shipping, with an expert claiming that the UK is not a focus for the brand as the duchess has lost her \u201cstar power\u201d there.<\/p>\n

This is despite the fact she was once a working member of the British Royal Family<\/a> before stepping back with husband Prince Harry<\/a>, 40, in 2020.<\/p>\n

Speaking to Express.co.<\/a>uk, brand and culture expert Nick Ede sad: \u201cI don\u2019t think the UK is a focus for the As Ever brand as its driven by popularity and at the moment Meghan doesn\u2019t have the star power in the UK that she once had.<\/p>\n

\u201cThe idea of buying flower sprinkles is a bit alien to UK consumers.<\/p>\n

\u201cThere is such a huge choice of rose wines in the UK from Kylie Minogue to Lady A that another brand just wont drive the volume or demand that they will need to make it a success.\u201d<\/p>\n

While As Ever may not offer international shipping yet, it is believed some of Meghan\u2019s fans have been able to get hold of the goods through their American friends.<\/p>\n

This was addressed by Meghan herself on social media.<\/p>\n

In a new Instagram<\/a> post on Saturday night on the As Ever brand page, Meghan wrote: \u201cOh, we see you too!<\/p>\n

\u201cAustralia, UK, Canada – love to see how you\u2019re finding a way to get your As ever products. You have good taste\u2026and good friends.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Meghan Markle\u2019s brand is driven by \u201cpopularity\u201d and will therefore not target UK consumers, a brand expert has…\n","protected":false},"author":2,"featured_media":331593,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7708],"tags":[1281,1483,119028,119027,2810,5105,7710,519,448],"class_list":{"0":"post-331592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-royals","8":"tag-meghan-markle","9":"tag-meghan-markle-as-ever","10":"tag-meghan-markle-as-ever-star-power","11":"tag-meghan-markle-as-ever-uk","12":"tag-meghan-markle-royal-family","13":"tag-royal","14":"tag-royal-families","15":"tag-royal-family","16":"tag-royals"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115001111666921719","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/331592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=331592"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/331592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/331593"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=331592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=331592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=331592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}