{"id":334554,"date":"2025-08-11T01:37:11","date_gmt":"2025-08-11T01:37:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/334554\/"},"modified":"2025-08-11T01:37:11","modified_gmt":"2025-08-11T01:37:11","slug":"vodafone-germany-partners-with-amagi-to-expand-fast-streaming-on-gigatv","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/334554\/","title":{"rendered":"Vodafone Germany Partners with Amagi to Expand FAST Streaming on GigaTV"},"content":{"rendered":"<p>&#13;<br \/>\n\tAmagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, announced that Vodafone selected it as a technical service provider and content aggregator for its new FAST (Free Ad-supported Streaming TV) initiative, launched by Vodafone Germany last month.<\/p>\n<p>&#13;<br \/>\n\tThe agreement positions Amagi as Vodafone\u2019s strategic partner for FAST, providing a mix of technology, coordinating channel delivery, and monetizing content on Vodafone\u2019s platforms. Vodafone Germany announced the launch of the first seven FAST channels on GigaTV on 3 July 2025.<\/p>\n<p id=\"inarticlemodule\">&#13;<br \/>\n\t<a href=\"https:\/\/bit.ly\/3FEUMYe\" target=\"_blank\" rel=\"noopener\">&#13;<br \/>\n\t\t<img loading=\"lazy\" decoding=\"async\" class=\"k2_lazy k2_lazy_small\" data-loaded=\"false\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/06\/2025_campaign_2_728.jpg\" src-small=\"data:image\/svg+xml;charset=UTF-8,%3csvg xmlns=\" http:=\"\" viewbox=\"0 0 728 90\" width=\"728\" height=\"90\" alt=\"Comarch\"\/>&#13;<br \/>\n\t\t<img loading=\"lazy\" decoding=\"async\" class=\"k2_lazy k2_lazy_small\" data-loaded=\"false\" src-small=\"\/img\/images\/Comarch\/2024_campaign_2\/2024_campaign_2_150.jpg\" src=\"data:image\/svg+xml;charset=UTF-8,%3csvg xmlns=\" http:=\"\" viewbox=\"0 0 300 150\" width=\"300\" height=\"150\" alt=\"Comarch\"\/>&#13;<br \/>\n<\/a><\/p>\n<p>&#13;<br \/>\n\tThis engagement is being delivered through Amagi\u2019s FASTKit solution \u2014 an end-to-end framework for launching and scaling FAST services with minimal platform lift. The FASTKit model intends to bring together Amagi\u2019s cloud infrastructure, content operations, metadata, and EPG packaging, ad monetization, and access to a curated marketplace of FAST-ready content. The channels are integrated into Vodafone\u2019s latest generation of GigaTV set-top boxes, with dedicated slots in the Electronic Program Guide (EPG) and no additional app required.<\/p>\n<p>&#13;<br \/>\n\tAmagi provides cloud-managed video infrastructure for live, on-demand, and OTT TV. The company has a presence in the EMEA markets, and its clients include some of the world\u2019s biggest names in the Media and Entertainment industry.<\/p>\n<p>&#13;<br \/>\n\t\tEmma Jones, Global Head of Content, Vodafone Group<\/p>\n<p>&#13;<br \/>\n\t\tThis partnership underscores our priority to broaden content choice efficiently. Amagi\u2019s cloud-native FAST origination and distribution services enable us to introduce new channel line-ups swiftly, manage inventory centrally, and deliver a consistent experience to our customers.<\/p>\n<p>&#13;<br \/>\n\t\tSridhar Sinnasamy, Sr. Vice President and business leader for FASTKit at Amagi<\/p>\n<p>&#13;<br \/>\n\t\tThis is a milestone FASTKit deployment for us in Europe \u2014 one that aims to combine technology, content operations, and monetization as a fully managed solution. Vodafone\u2019s launch in Germany demonstrates how platforms can scale FAST quickly and effectively when the foundation is right. With Amagi\u2019s FASTKit, we aim to help partners accelerate time-to-market, reduce operational friction, and unlock new revenue streams \u2014 all while delivering a compelling viewing experience.<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; Amagi, a cloud-based SaaS technology solutions provider for broadcast and streaming TV, announced that Vodafone selected it&hellip;\n","protected":false},"author":2,"featured_media":334555,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5310],"tags":[119814,2000,299,119813,1824],"class_list":{"0":"post-334554","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-germany","8":"tag-cloud-based-saas","9":"tag-eu","10":"tag-europe","11":"tag-fast-streaming","12":"tag-germany"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115007576104750540","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/334554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=334554"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/334554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/334555"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=334554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=334554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=334554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}