{"id":335319,"date":"2025-08-11T09:02:13","date_gmt":"2025-08-11T09:02:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/335319\/"},"modified":"2025-08-11T09:02:13","modified_gmt":"2025-08-11T09:02:13","slug":"thg-and-sky-bet-social-guru-moves-into-leading-agency-role","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/335319\/","title":{"rendered":"THG and Sky Bet social guru moves into leading agency role"},"content":{"rendered":"<p>Performance marketing agency\u00a0<a href=\"https:\/\/www.prolificnorth.co.uk\/profile\/connective3\/\" target=\"_blank\" rel=\"noopener\">Connective3<\/a>\u00a0has today announced its appointment\u00a0of Adam Etherington into the head of social\u00a0&amp; influencers\u00a0role.\u00a0\u00a0<\/p>\n<p>Etherington, who\u00a0has experience in social at both <a href=\"https:\/\/www.prolificnorth.co.uk\/news\/grey-london-parodies-football-ads-for-sky-bet-debut\/\" target=\"_blank\" rel=\"noopener\">Sky Bet<\/a> and Lights4fun joins\u00a0from his previous role as\u00a0head of social at\u00a0<a href=\"https:\/\/www.prolificnorth.co.uk\/news\/thg-announces-partnership-in-3bn-korean-market\/\" target=\"_blank\" rel=\"noopener\">Myprotein<\/a>. With a wealth of experience across organic social, influencer marketing and content creation, he was chosen to help accelerate Connective3\u2019s already growing social offering,\u00a0\u00a0<\/p>\n<p>Etherington\u00a0said of his new role:\u00a0\u201cI\u00a0am delighted to join the agency during such an exciting period of growth. Connective3 has all the tools to succeed within social, from access to Powerhouse Studios to create our content, to data obsessed teams and software internally to track the success of all activity.\u00a0I\u2019m\u00a0excited to bring some creative thinking &amp; experience to the\u00a0team, and\u00a0help us create some disruptive &amp; memorable campaigns for our partners.\u201d\u00a0<\/p>\n<p>Dan Seekings, group head of creative, added: \u201cIt was a huge coup for us to bring Adam onboard to spearhead our social and influencer offering.\u00a0We\u2019re\u00a0seeing a huge demand in this space with brands quickly\u00a0realising\u00a0that they need to engage, re-engage and reach new audiences in far more creative and effective ways. Adam brings a wealth of experience in this\u00a0area\u00a0and\u00a0I\u2019m\u00a0really excited to see where we go from here!\u201d\u00a0<\/p>\n<p><strong><a href=\"https:\/\/www.prolificnorth.co.uk\/news\/the-pr-behind-the-scenes-after-rupert-lowe-accuses-charity-rowers-of-being-illegal-migrants\/\" target=\"_blank\" rel=\"noopener\">READ MORE: The PR behind the scenes after Rupert Lowe accuses charity rowers of being \u201cillegal migrants\u201d<\/a><\/strong><\/p>\n<p>Led by group head of creative Dan Seekings, the social department has seen\u00a0a number of\u00a0key wins in recent months including USN and Avon, with more to be announced in the coming months. The investment in the social team comes off the back of Connective3\u2019s acquisition of Content Production agency Powerhouse Studios in October 2024. Through further investment in this area Connective3 plans to close the gap between content creation and digital distribution.\u00a0<\/p>\n<p>Connective3 is a specialist performance marketing agency which connects market leading brands such as Ocado, Wren Kitchens, Love Holidays and Avon with its team of marketing specialists, who have a relentless focus on growth. Founded in October 2019 by CEO Tim Grice, it has grown to a team of over 100 marketers across offices in Leeds, London and Manchester. Headquartered in the UK, it works with clients globally and delivers transformational results to help them dominate in their sectors.<\/p>\n","protected":false},"excerpt":{"rendered":"Performance marketing agency\u00a0Connective3\u00a0has today announced its appointment\u00a0of Adam Etherington into the head of social\u00a0&amp; influencers\u00a0role.\u00a0\u00a0 Etherington, who\u00a0has experience&hellip;\n","protected":false},"author":2,"featured_media":335320,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8814],"tags":[748,393,4884,1860,16,15],"class_list":{"0":"post-335319","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leeds","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-leeds","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115009325967846417","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/335319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=335319"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/335319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/335320"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=335319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=335319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=335319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}