{"id":336787,"date":"2025-08-11T22:03:16","date_gmt":"2025-08-11T22:03:16","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/336787\/"},"modified":"2025-08-11T22:03:16","modified_gmt":"2025-08-11T22:03:16","slug":"manischewitz-promotes-genetic-testing-with-food-truck-deli-08-12-2025-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/336787\/","title":{"rendered":"Manischewitz Promotes Genetic Testing With Food Truck Deli 08\/12\/2025"},"content":{"rendered":"<p><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/s3.amazonaws.com\/media.mediapost.com\/dam\/cropped\/2025\/08\/11\/deli25_YkPPLIJ.png\"\/><\/p>\n<p>Manischewitz, the kosher food company whose <a href=\"https:\/\/www.mediapost.com\/publications\/article\/394747\/manischewitz-unveils-major-rebranding-effort.html\" target=\"_blank\" rel=\"noopener\">rebranding<\/a> over the past couple of years has included the addition of such products<br \/>\nas hot dogs, knishes and egg rolls, has teamed with the nonprofit jscreen to encourage testing for some 200 genetic diseases, with a special focus on Tay-Sachs, a disorder that primarily affects<br \/>\npeople of Ashkenazi Jewish descent.<\/p>\n<p>Targeted toward young adults, the initiative involves a tour titled \u201cDeli is in my DNA,\u201d which will hit at least six locations this year, the<br \/>\norganizers say. These include college campuses like Yeshiva College and Stern College in New York City, as well as the Hillel International Global Assembly in Boston and the Jewish Grad Organization<br \/>\nconference in Washington, DC.<\/p>\n<p>advertisement<\/p>\n<p>advertisement<\/p>\n<p>\u201cWe connected over our aligned goals,\u201d Shani Seidman, CMO of Manischewitz parent company Kayco Kosher, tells Marketing Daily about jscreen.<br \/>\n\u201cFor us, it\u2019s comfort food. For them, getting people healthy and ready for families. It&#8217;s all health, spiritual and physical. And the deli is definitely in Manischewitz\u2019s<br \/>\nDNA.\u201d<\/p>\n<p>The tour\u2019s title, in fact, is a direct link to Manischewitz\u2019s \u201c<a href=\"https:\/\/www.mediapost.com\/publications\/article\/404436\/manischewitz-debuts-rebranding-with-deli-on-wheels.html\" target=\"_blank\" rel=\"noopener\">Deli on Wheels<\/a>\u201d food truck, which launched this past spring and will<br \/>\ntravel to several of the tour stops distributing free comfort food items like hot dogs, matzo ball soup, knishes, rugelach and babka, along with co-branded t-shirts and sweatshirts.\u00a0 When the<br \/>\nDeli on Wheels can\u2019t make a location, Manischewitz will supply care packages with swag along with macaroons and other foods.<\/p>\n<p>It\u2019s all to support jscreen, which will offer on-site<br \/>\nscreenings as well as at-home saliva kits. A prime objective is to identify the risk of having a child with a genetic disease. If an elevated risk is identified, jscreen has counselors who can provide<br \/>\nconsultations via phone or video.<\/p>\n<p>While the Deli on Wheels, which has been selling goods around the New York metro area the past few months, began as mostly a marketing tool to support<br \/>\nManischewitz\u2019s rebranding, \u201cit\u2019s become its own business because of the demand,\u201d Seidman reveals.\u00a0 \u201cIt\u2019s really exciting to see because it&#8217;s not very often<br \/>\nmarketers get to show that kind of ROI right away.\u201d<\/p>\n<p>Seidman says that the brand is now considering expanding the Deli on Wheels into other markets and venues.<\/p>\n<p>The Deli on Wheels,<br \/>\nincidentally, never sells Manischewitz wine, on or off campuses. That product is marketed, under license, by a separate company now owned by EJ Gallo.<\/p>\n","protected":false},"excerpt":{"rendered":"Manischewitz, the kosher food company whose rebranding over the past couple of years has included the addition of&hellip;\n","protected":false},"author":2,"featured_media":336788,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3846],"tags":[120436,267,70,120435,16,15],"class_list":{"0":"post-336787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genetics","8":"tag-along-with-nonprofits-on-site-screenings-for-genetic-diseases-08-12-2025","9":"tag-genetics","10":"tag-science","11":"tag-the-deli-is-in-my-dna-tour-visits-campuses-with-the-food-truck","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115012397372732373","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/336787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=336787"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/336787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/336788"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=336787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=336787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=336787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}