{"id":338067,"date":"2025-08-12T09:18:13","date_gmt":"2025-08-12T09:18:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/338067\/"},"modified":"2025-08-12T09:18:13","modified_gmt":"2025-08-12T09:18:13","slug":"hasbro-hub-london-to-open-in-piccadilly-circus-on-august-16","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/338067\/","title":{"rendered":"HASBRO HUB LONDON TO OPEN IN PICCADILLY CIRCUS ON AUGUST 16"},"content":{"rendered":"<p>August 12, 2025 \u2013 <strong>Hasbro<\/strong>, a leading games, IP and toy company, is bringing the fun to central London this summer with the opening of <strong>Hasbro Hub London<\/strong>, a new multi-brand retail pop-up store in the heart of Piccadilly Circus. Opening its doors on Saturday, August 16, the limited-time retail experience will invite fans of all ages to explore, play, shop and capture unforgettable moments with some of Hasbro\u2019s most iconic brands.<\/p>\n<p>The store will feature characters, products and experiences from across Hasbro\u2019s expansive portfolio, including DUNGEONS &amp; DRAGONS, FURBY, Hasbro Games, LITTLEST PET SHOP, MY LITTLE PONY, NERF, PEPPA PIG, PLAY-DOH, TRANSFORMERS and more.<\/p>\n<p>Spanning over 3,000 square feet across two floors, Hasbro Hub London is located at Below the Lights, a new destination for branded experiences at one of the city\u2019s most recognizable landmarks. Timed to coincide with peak summer tourism and UK school holidays, the pop-up promises to deliver high-energy engagement for families, kids and kids at heart of all ages.<\/p>\n<p>\u201cHasbro Hub London is a celebration of play, storytelling, and fandom\u2014right in the heart of one of the world\u2019s most iconic cities,\u201d said Matt Proulx, SVP, Global Experiences, Partnerships &amp; Music at Hasbro. \u201cWhether you&#8217;re embarking on an epic adventure with DUNGEONS &amp; DRAGONS, jumping in muddy puddles with PEPPA PIG, or hunting for exclusive TRANSFORMERS collectibles, there\u2019s something here for every generation of fan. This is Hasbro like you\u2019ve never experienced it before.\u201d<\/p>\n<p>Featured experiences include:<\/p>\n<ul>\n<li>Life-size CONNECT 4 and oversized photo ops<\/li>\n<li>Product demonstrations and interactive gameplay<\/li>\n<li>Hasbro claw machine and collectible pick &amp; mix souvenirs<\/li>\n<li>Exclusive merchandise across brands<\/li>\n<li>Legacy artwork and behind-the-scenes moments from Hasbro\u2019s world of play<\/li>\n<\/ul>\n<p><strong>Location &amp; Hours<br \/><\/strong><strong>Hasbro Hub London<br \/><\/strong>Below the Lights, Piccadilly Circus, London W1D 7ET<\/p>\n<p>Opens Saturday, August 16, 2025<br \/>Hours<\/p>\n<ul>\n<li>Monday-Saturday: 10am-10pm<\/li>\n<li>Sunday: 12pm-6pm<\/li>\n<\/ul>\n<p>Hasbro Hub London is operated by Event Merchandising, the team behind the TRANSFORMERS and PEPPA PIG Stores at Battersea Power Station.<\/p>\n","protected":false},"excerpt":{"rendered":"August 12, 2025 \u2013 Hasbro, a leading games, IP and toy company, is bringing the fun to central&hellip;\n","protected":false},"author":2,"featured_media":338068,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,96152,393,4884,257,16,15],"class_list":{"0":"post-338067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-dungeons-dragons","10":"tag-england","11":"tag-great-britain","12":"tag-london","13":"tag-uk","14":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115015051103793787","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/338067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=338067"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/338067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/338068"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=338067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=338067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=338067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}