{"id":338167,"date":"2025-08-12T10:10:12","date_gmt":"2025-08-12T10:10:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/338167\/"},"modified":"2025-08-12T10:10:12","modified_gmt":"2025-08-12T10:10:12","slug":"india-how-to-get-ai-to-work-in-its-22-languages","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/338167\/","title":{"rendered":"India: How to get AI to work in its 22 languages"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\"><b class=\"ssrcss-1xjjfut-BoldText e5tfeyi3\">Vineet Sawant has spent the last two years navigating the streets of Mumbai on a scooter as a delivery driver.<\/b><\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Being on the road is always very stressful and especially in cities like Mumbai,&#8221; he says.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But when he started out language barriers were an additional problem. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">His first language is Marathi and Mr Sawant speaks &#8220;very little&#8221; English. &#8220;I can understand but it&#8217;s very difficult to read,&#8221; he explains.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">That caused problems at his new job.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">He said: &#8220;At first, it was difficult. Everything was in English, and I can understand some of it, but I&#8217;m more comfortable in Marathi. I used to ask other delivery guys to help me figure out what to do.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">His employer, Zepto, promises &#8220;India&#8217;s Fastest Online Grocery Delivery&#8221;. So having drivers struggling with delivery instructions was not ideal.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">To smooth this process a year ago, Zepto partnered with Reverie Language Technologies to introduce an AI translation service for its drivers. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Since then its delivery drivers have been able to choose between six languages on the Zepto app.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I don&#8217;t have to guess anymore,&#8221; says Mr Sawant. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;Earlier I would take more time to read and sometimes even made mistakes. Now if the customer writes &#8216;ring bell&#8217;, I get that instruction in Marathi. So, I don&#8217;t have to ask or check again. It&#8217;s all clear.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Vineet Sawant has spent the last two years navigating the streets of Mumbai on a scooter as a&hellip;\n","protected":false},"author":2,"featured_media":338168,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3163],"tags":[323,1942,53,16,15],"class_list":{"0":"post-338167","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-technology","11":"tag-uk","12":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115015255506936298","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/338167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=338167"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/338167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/338168"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=338167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=338167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=338167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}