{"id":338820,"date":"2025-08-12T15:55:12","date_gmt":"2025-08-12T15:55:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/338820\/"},"modified":"2025-08-12T15:55:12","modified_gmt":"2025-08-12T15:55:12","slug":"revolut-leads-500m-fintech-push-into-formula-1","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/338820\/","title":{"rendered":"Revolut leads $500m fintech push into Formula 1"},"content":{"rendered":"<p>\t\t\tTuesday 12 August 2025 4:00 pm\n\t\t\t<\/p>\n<p>\t\t\tShare<\/p>\n<ul>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tFacebook\t\t\t\t\t\tShare on Facebook\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tX\t\t\t\t\t\tShare on Twitter\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tLinkedIn\t\t\t\t\t\tShare on LinkedIn\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tWhatsApp\t\t\t\t\t\tShare on WhatsApp\n\t\t\t\t<\/li>\n<li class=\"social-share__popup-item\">\n<p>\t\t\t\t\t\tEmail\t\t\t\t\t\tShare on Email\n\t\t\t\t<\/li>\n<\/ul>\n<p><img width=\"742\" height=\"495\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/DSC09738_2024-09-18-16.26.23-1-1-e1753953774757.jpeg\" class=\"media \" alt=\"\" fetchpriority=\"high\" loading=\"eager\" decoding=\"sync\"  \/>\t\tFintech Airwallex has a statue of F1 driver Lando Norris in its London office.\t<\/p>\n<p>Revolut, Airwallex and OKX are among global fintech giants turning to <a href=\"https:\/\/www.cityam.com\/formula-1-to-open-new-f1-box-venue-in-londons-westfield-stratford\/\" target=\"_blank\" rel=\"noopener noreferrer\">Formula 1<\/a> in a major advertising push.<\/p>\n<p>Fintech firms piled over $500m (\u00a3370m) into F1 sponsorship deals for the 2025 season in a bid to ramp up their promotions.<\/p>\n<p>It comes as the average value of an F1 sponsorship deal climbed to over $6m for the period \u2013 up from an average $3.3m in 2019, according to figures from <a href=\"https:\/\/www.sponsorunited.com\/insights\/formula-1-sponsorship-report-2024-25\" target=\"_blank\" rel=\"noopener noreferrer\">SponsorUnited.<\/a><\/p>\n<p>UK fintech juggernaut <a href=\"https:\/\/www.cityam.com\/revolut-enters-f1-with-title-sponsorship-of-new-audi-team\/\" target=\"_blank\" rel=\"noopener noreferrer\">Revolut announced its title partnership with Audi\u2019s F1 <\/a>team last month, which founder Nik Storonsky hailed as a \u201cmonumental\u201d deal.<\/p>\n<p>The deal is set to incorporate Revolut\u2019s digital banking and e-commerce solutions for Audi\u2019s retailing merchandise arm.<\/p>\n<p>McLaren has partnered with crypto exchange and OKX and Swedish fintech unicorn Airwallex, with the firms\u2019s logos featuring across race cars and drivers\u2019 uniforms.<\/p>\n<p><strong>City AM <\/strong>previously revealed <a href=\"https:\/\/www.cityam.com\/exclusive-airwallex-to-bulk-up-uk-workforce-after-rapid-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">Airwallex was set to \u201caggressively\u201d expand its UK workforce<\/a> ahead of doubling its office footprint \u2013 the firm\u2019s new office, which sits in Fitzrovia, will include <a href=\"https:\/\/www.cityam.com\/the-capitalist-fintech-furnishes-office-with-3d-printed-lando-norris\/\" target=\"_blank\" rel=\"noopener noreferrer\">a 3D-printed sculpture of McLaren driver Lando Norris.\u00a0<\/a><\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/revolut-enters-f1-with-title-sponsorship-of-new-audi-team\/\" target=\"_blank\" rel=\"noopener noreferrer\">Revolut enters F1 with title sponsorship of new Audi team<\/a><\/p>\n<p>\tCrypto and fintech swing into sport<\/p>\n<p>Sponsorship spending across F1 is projected to jump 20 per cent in 2025 <a href=\"https:\/\/www.cityam.com\/crypto-deals-in-sport-up-20-per-cent-to-over-400m\/#:~:text=%E2%80%9CThe%20crypto%20winter%20of%202022,%E2%80%9CGate.\" target=\"_blank\" rel=\"noopener noreferrer\">touching $3bn.<\/a><\/p>\n<p>Crypto exchanges have become a major force in the field, injecting $174m into teams annually, according to a report from Fintech Branding Studio.<\/p>\n<p>Beyond F1, sponsorship deals of sport organisations by crypto brands increased by 20 per cent to over \u00a3400m in the last year closing in on an all-time high of \u00a3420m.<\/p>\n<p>A report from SportQuake showed Crypto.com topped the table for biggest spender with over $210m in live deals across the season. <\/p>\n<p>Meanwhile, Coinbase, OKX and Gate.io all topped $50m.<\/p>\n<p>The Formula 1 season is currently in its mid-season break, with teammates Oscar Piastri and Norris fighting it out to win their first world championship.<\/p>\n<p>Their McLaren team are comfortably ahead in the team standings with the next grand prix taking place in the Netherlands at the end of the month. <\/p>\n<p>\t\t\t\t\tRead more<\/p>\n<p>\t\t\t<a class=\"read-more__link\" href=\"https:\/\/www.cityam.com\/revolut-drafts-in-ey-amid-banking-licence-push\/\" target=\"_blank\" rel=\"noopener noreferrer\">Revolut drafts in EY amid banking licence push<\/a><\/p>\n<p>\t\tSimilarly tagged content: <\/p>\n<p>\t\t\tSections\t\t<\/p>\n<p>\t\t\tCategories\t\t<\/p>\n<p>\t\t\tPeople &amp; Organisations\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Tuesday 12 August 2025 4:00 pm Share Facebook Share on Facebook X Share on Twitter LinkedIn Share on&hellip;\n","protected":false},"author":2,"featured_media":338821,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4103],"tags":[4199,707,4200,79,16,15],"class_list":{"0":"post-338820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-f1","9":"tag-formula-1","10":"tag-formula1","11":"tag-sports","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115016612323695956","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/338820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=338820"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/338820\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/338821"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=338820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=338820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=338820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}