Topline<\/p>\n
Taylor Swift, fresh off the announcement of her upcoming \u201cThe Life of a Showgirl\u201d album continued her latest media onslaught by launching a countdown that ends Wednesday at 7 p.m. EDT, the same time as her appearance on boyfriend Travis Kelce\u2019s \u201cNew Heights\u201d podcast, suggesting a new announcement may be coming.<\/p>\n
Taylor Swift announced “The Life of a Showgirl” on Tuesday. (Photo by Ashok Kumar\/TAS24\/Getty Images for TAS Rights Management)<\/p>\n
Getty Images for TAS Rights ManagementKey Facts<\/p>\n
Swift\u2019s website<\/a> contains a countdown that expires at 7 p.m. EDT alongside a glittery door\u2014but it\u2019s unclear what the door represents.<\/p>\n Swift announced at 12:12 a.m. EDT on Tuesday, Aug. 12\u2014seemingly all references to her upcoming 12th studio album\u2014that \u201cThe Life of a Showgirl\u201d is the title of her next project, though she stopped short of unveiling the cover or a release date.<\/p>\n Also Tuesday, the \u201cNew Heights\u201d podcast, co-hosted by Swift\u2019s boyfriend and Kansas City Chiefs tight end Travis Kelce and his brother Jason, announced Swift would appear as their guest on Wednesday night\u2019s episode at 7 p.m. EDT.<\/p>\n What Do We Know About Swift\u2019s \u201cnew Heights\u201d Appearance?<\/p>\n The \u201cNew Heights\u201d podcast teased Swift\u2019s upcoming appearance with a few short clips shared on social media. In a clip<\/a> shared Tuesday, Swift is seen sitting with Travis Kelce as she opens a briefcase marked \u201cT.S.,\u201d where she holds her new album up to the camera, though the cover is blurred. In other clips<\/a>, Jason Kelce lists Swift\u2019s achievements, including her 14 Grammy Award wins, while Swift says<\/a>: \u201cWe\u2019re about to do a f\u2014ing podcast!\u201d The \u201cNew Heights\u201d podcast posts new episodes to YouTube in video format and on most podcast streaming platforms, including Spotify, Apple Podcasts and Amazon Music. <\/p>\n What Do We Know About Swift\u2019s New Album?<\/p>\n Not much, aside from the title. Swift hasn\u2019t announced any of the song titles or collaborators, though much of her promotion has been orange-hued, suggesting that may be the primary color scheme. Swift curated a playlist of her own songs, titled, “And, baby, that’s show business for you \u2764\ufe0f\u200d\ud83d\udd25,\u201d on her Spotify account, which fans could access by scanning a billboard in New York City. Fans noticed<\/a> all 22 songs on the playlist were produced by Swedish producer Max Martin, a prolific pop hitmaker who previously worked with Swift on her albums \u201cRed,\u201d \u201c1989\u201d and \u201cReputation,\u201d which some took as a hint that she may have recruited Martin again for her new record.<\/p>\n Key Background<\/p>\n Swift\u2019s new release ends what has been a quiet 2025 for the pop billionaire so far. Since wrapping up her $2 billion-grossing Eras Tour in December, she seldom posted on social media except to celebrate that she bought back the rights<\/a> to her first six albums from Shamrock Capital in May, ending the master recording dispute that spurred her to re-record and re-release her early work. Swift\u2019s last album release was \u201cThe Tortured Poets Department\u201d in April 2024, which shattered streaming and sales records upon release and led the Billboard 200 albums chart<\/a> for 17 weeks, her longest-leading album.<\/p>\n Forbes Valuation<\/p>\n Swift is worth $1.6 billion, according to Forbes estimates<\/a>. She joined the billionaire ranks in 2023, partially thanks to the success of the Eras Tour, making her the first person to become a billionaire based solely on the value of her music catalog and concert tours. <\/p>\n Further Reading<\/p>\n