{"id":3444,"date":"2025-04-06T09:23:13","date_gmt":"2025-04-06T09:23:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/3444\/"},"modified":"2025-04-06T09:23:13","modified_gmt":"2025-04-06T09:23:13","slug":"inside-uks-tanning-capital-where-sunbed-shops-flog-50p-a-minute-sessions-to-locals-amid-surge-in-deadly-skin-cancer","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/3444\/","title":{"rendered":"Inside UK&#8217;s tanning capital where sunbed shops flog 50p a minute sessions to locals amid surge in deadly skin cancer"},"content":{"rendered":"<p>STRETCHED out beneath the UV lamps in her favourite booth at her local tanning salon, mum Aimee Kirkham soaks up the only 15 minutes of peace and quiet she&#8217;ll get that day.<\/p>\n<p>For Aimee, 31, going on sunbeds is a vital part of her day and despite regular use of UV lamps increasing the risk of <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.thesun.co.uk\/health\/25437563\/signs-melanoma-must-know-sarah-ferguson-fergie\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">melanoma<\/a>, the deadliest form of skin cancer, by 20 per cent, she thinks looking and feeling good far outweighs the dangers.<\/p>\n<p><a href=\"#\"><img decoding=\"async\" alt=\"Woman sitting on a tanning bed.\" height=\"640\" width=\"960\" data-credit=\"Glen Minikin\" data-img=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839009.jpg\" data-caption=\"Aimee Kirkham, 31, says being tanned is good for her mental health\"   loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839009.jpg\" role=\"img\"\/><\/a><\/p>\n<p>10<\/p>\n<p>Aimee Kirkham, 31, says being tanned is good for her mental healthCredit: Glen Minikin<\/p>\n<p>She has three kids aged 13, 11 and eight and lives in Blackpool, dubbed the \u2018Lancashire Riviera\u2019, where a trip to a tanning salon has become as much a part of life as donkey rides and a stick of rock.\u00a0<\/p>\n<p>The town has the highest number of sunbed shops per capita than anywhere else in the country with an astonishing 51 tanning salons lining the streets. <\/p>\n<p>That\u2019s a staggering 249 per cent above the national average, <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/theindustry.beauty\/data-reveals-uks-tan-obsessed-hotspot-and-its-not-where-you-might-think\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">according to a new survey<\/a> by beauty and wellness hub Fresha.\u00a0<\/p>\n<p>Made famous by its tower and ballroom, the town has 34.2 tanning salons per 100,000 residents compared to 9.8 nationwide.<\/p>\n<p>Tanning beds are particularly dangerous because they mainly produce UVA radiation which penetrates the skin on a deeper level than UVB (sunlight contains both).<\/p>\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.cancerresearchuk.org\/health-professional\/cancer-statistics\/statistics-by-cancer-type\/melanoma-skin-cancer#:~:text=There%20are%20around%202%2C300%20melanoma,day%20(2017%2D2019).\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Around six people die of melanoma every day in the UK<\/a> and according to Cancer Research UK, rates have increased by 32 per cent in the past ten years.\u00a0<\/p>\n<p><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.blackpooljsna.org.uk\/Living-and-Working-Well\/Health-Conditions\/Cancer\/Cancer.aspx\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">Blackpool has a higher recorded prevalence of cancer<\/a>, including skin cancer, compared to the national average, with a rate of 4.4 per cent in 2023\/24, significantly higher than the national rate of 3.6 per cent.<\/p>\n<p>Yet Starr Gate Tanning, run by former IT worker Craig Allen which lies just a two-minute walk from Blackpool south beach, is doing a roaring trade offering sessions for just over 50p a minute. [A 60-minute package costs \u00a334.99]<\/p>\n<p>Aimee, is the first through the doors at 10am.<\/p>\n<p>She spends up to \u00a335 a week of her hard-earned cash there, having three to four 15-minute sessions but says: &#8220;I don&#8217;t really stop to think about how much time I spend on the beds or how much it costs, I really value my time in the salon.<\/p>\n<p>&#8220;It separates me from my working day before I get home to my partner and kids.\u201d<\/p>\n<p><a href=\"#\"><img decoding=\"async\" alt=\"Woman standing outside Starr Gate Tanning salon in Blackpool.\" height=\"640\" width=\"960\" data-credit=\"Glen Minikin\" data-img=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839024.jpg\" data-caption=\"Aimee visits Starr Gate Tanning Salon four times a week\"   loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839024.jpg\" role=\"img\"\/><\/a><\/p>\n<p>10<\/p>\n<p>Aimee visits Starr Gate Tanning Salon four times a weekCredit: Glen Minikin<a href=\"#\"><img decoding=\"async\" alt=\"Woman standing in a tanning salon next to a tanning bed.\" height=\"640\" width=\"960\" data-credit=\"Glen Minikin\" data-img=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839109.jpg\" data-caption=\"She believes looking and feeling good outweighs the danger of skin cancer caused by sun bed exposure\"   loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839109.jpg\" role=\"img\"\/><\/a><\/p>\n<p>10<\/p>\n<p>She believes looking and feeling good outweighs the danger of skin cancer caused by sun bed exposureCredit: Glen Minikin<\/p>\n<p>Meanwhile, the startling numbers speak for themselves &#8211; using sunbeds before the age of 35 increases your chance of developing melanoma by 59 per cent, according to Cancer Research UK.\u00a0<\/p>\n<p>But Aimee, a care worker and cleaner insists: &#8220;I know that people say it&#8217;s bad for you, but that honestly doesn&#8217;t trouble me, in fact I can say for certain that it&#8217;s been good for me. I love being tanned, it\u2019s good for my mental health.<\/p>\n<p>&#8220;I try to protect myself against the harm caused by the UV rays by using a good SPF cream on my face and by not overdoing it.\u201d<\/p>\n<p>Salon owner Craig, 54, opened Starr Gate Tanning in February 2023 after leaving his previous job in IT for a multinational company.<\/p>\n<p>&#8220;We get a real mix of customers, a lot of men are among our regulars,&#8221; he said. &#8220;We do get young women in their twenties coming to us but the biggest group are thirties and above.<\/p>\n<p>&#8220;The only reason I can think of that Blackpool has so many tanning shops is that we can go quite a while without seeing the sun here. And as they&#8217;re quite spread out so we don&#8217;t feel a big element of competition.&#8221;<\/p>\n<p><a href=\"#\"><img decoding=\"async\" alt=\"Havana solarium &amp; beauty salon in Blackpool, Lancashire.\" height=\"640\" width=\"960\" data-credit=\"Glen Minikin\" data-img=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839794.jpg\" data-caption=\"Craig says there is enough space for all the tanning shops\"   loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839794.jpg\" role=\"img\"\/><\/a><\/p>\n<p>10<\/p>\n<p>Craig says there is enough space for all the tanning shopsCredit: Glen Minikin<a href=\"#\"><img decoding=\"async\" alt=\"California Sunbed tanning salon in Blackpool.\" height=\"640\" width=\"960\" data-credit=\"Glen Minikin\" data-img=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839808.jpg\" data-caption=\"There are more sunbed and tanning shops per capita in Blackpool than anywhere else in the UK\"   loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839808.jpg\" role=\"img\"\/><\/a><\/p>\n<p>10<\/p>\n<p>There are more sunbed and tanning shops per capita in Blackpool than anywhere else in the UKCredit: Glen Minikin<a href=\"#\"><img decoding=\"async\" alt=\"Blackpool street scene with litter and the Blackpool Tower in the distance.\" height=\"640\" width=\"960\" data-credit=\"Glen Minikin\" data-img=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839430.jpg\" data-caption=\"Blackpool is also one of the most deprived towns in the country\"   loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839430.jpg\" role=\"img\"\/><\/a><\/p>\n<p>10<\/p>\n<p>Blackpool is also one of the most deprived towns in the countryCredit: Glen Minikin<\/p>\n<p>The town is also one of the most deprived in the country, coming consistently near the top in the\u00a0English Indices of Deprivation for the last decade.<\/p>\n<p>Aimee added: &#8220;Life can get tough for people, so if they need cheering up it&#8217;s no surprise.&#8221;<\/p>\n<p>The most recent data from charity Melanoma Focus reveals 28 per cent of UK adults admit to using sunbeds, with this figure rising to 43 per cent among 18 to 25-year-olds.\u00a0<\/p>\n<p>The Sun\u2019s <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.thesun.co.uk\/topic\/dying-for-a-tan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dying for a Tan<\/a> campaign has shone a light on the terrifying consequences of using sunbeds and has received the support of Girls Aloud star Nicola Roberts and TOWIE\u2019s Georgia Kousoulou.<\/p>\n<p>But Craig insists his Blackpool salon is \u2018safe\u2019, and suggests that using sunbeds could actually be \u2018good for you\u2019.\u00a0<\/p>\n<p><a href=\"#\"><img decoding=\"async\" alt=\"Map of Blackpool showing the location of tanning salons.\" height=\"960\" width=\"905\" data-credit=\"\" data-img=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/MR-03_04-TANNING-SALONS-BLACKPOOL-MAP_72a549.jpg\" data-caption=\"Just some of the tanning salons in Blackpool\"   loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/MR-03_04-TANNING-SALONS-BLACKPOOL-MAP_72a549.jpg\" role=\"img\"\/><\/a><\/p>\n<p>10<\/p>\n<p>Just some of the tanning salons in Blackpool<\/p>\n<p>&#8220;All our tubes here meet the European Standard and we&#8217;re obviously very careful that no-one under 18 is able to use our beds,\u201d he explained.<\/p>\n<p>&#8220;I&#8217;m convinced that, used in moderation, sunbeds can be good for you, especially where mental health is concerned. There was a study last year that said sunbeds could actually be beneficial in places with gloomier weather where the people don&#8217;t get as much natural UV.&#8221;<\/p>\n<p>The Edinburgh University study Craig refers to was funded by Health Data Research UK and published in the journal Health and Place.<\/p>\n<p>It found that whilst sunbed use was linked to a 23 per cent lower risk of death from cardiovascular disease and a 14 per cent lower risk of death from cancer, those with a higher estimated UV exposure had an increased risk of being diagnosed with melanoma.<\/p>\n<p><a href=\"#\"><img decoding=\"async\" alt=\"Portrait of Caroline Madden, a business manager who survived two bouts of skin cancer.\" height=\"960\" width=\"587\" data-credit=\"SWNS\" data-img=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/discovered-pelvis-no-way-proving-984211698.jpg\" data-caption=\"Caroline Madden spent 15 years battling TWO bouts of deadly skin cancer after using sunbeds religiously\"   loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/discovered-pelvis-no-way-proving-984211698.jpg\" role=\"img\"\/><\/a><\/p>\n<p>10<\/p>\n<p>Caroline Madden spent 15 years battling TWO bouts of deadly skin cancer after using sunbeds religiouslyCredit: SWNS<a href=\"#\"><img decoding=\"async\" alt=\"Close-up of a surgical incision with staples.\" height=\"720\" width=\"960\" data-credit=\"SWNS\" data-img=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/caroline-madden-treatment-skin-cancer-984211701.jpg\" data-caption=\"Caroline had stage three malignant melanoma\"   loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/caroline-madden-treatment-skin-cancer-984211701.jpg\" role=\"img\"\/><\/a><\/p>\n<p>10<\/p>\n<p>Caroline had stage three malignant melanomaCredit: SWNS<\/p>\n<p>Former sunbed user Caroline Madden, 58, knows all too well the damaging consequences after she spent 15 years battling two bouts of deadly skin cancer and had to undergo \u201chorrendous\u201d treatment.<\/p>\n<p>The single mum-of-two was diagnosed with a stage three malignant melanoma in 2009 on her ankle and nine years later the disease was detected in her pelvis.\u00a0<\/p>\n<p>She\u2019d spent her teens and twenties using sunbeds.<\/p>\n<p>Caroline says: \u201cEveryone who smokes thinks they\u2019re going to be the one who doesn\u2019t get lung cancer, and it\u2019s the same with any sort of sunburn or sunbed use.<\/p>\n<p>\u201cThe big thing about malignant melanomas is that people don\u2019t take them seriously.\u00a0<\/p>\n<p>&#8220;You get the same thing all the time &#8211; \u2018It\u2019s only skin cancer, it\u2019ll be fine, it will just be cut out\u2019.<\/p>\n<p>\u201cNowadays you have amazing false tans&#8230;&#8217;Why are you going on a sunbed?'&#8221;<\/p>\n<p>Can you spot the cancerous moles from the harmless ones? <\/p>\n<p class=\"article__content--intro\">IF you&#8217;ve spotted a new mole or lingering mark on your skin, don&#8217;t be too quick to dismiss it. <\/p>\n<p>It&#8217;s important to know what your skin looks like normally, to helps you notice any unusual changes.<\/p>\n<p>The ABCDE rule can be followed to assess the health of a mole.<\/p>\n<p>If your mole falls into the following, it\u2019s worth getting checked:<\/p>\n<ul>\n<li><strong>A<\/strong>symmetrical \u2013 melanomas usually have two very different halves and are an irregular shape<\/li>\n<li><strong>B<\/strong>order \u2013 melanomas usually have a notched or ragged border<\/li>\n<li><strong>C<\/strong>olours \u2013 melanomas will usually be a mix of two or more colours<\/li>\n<li><strong>D<\/strong>iameter \u2013 most melanomas are usually larger than 6mm in diameter<\/li>\n<li><strong>E<\/strong>nlargement or\u00a0<strong>e<\/strong>levation \u2013 a mole that changes size over time is more likely to be a melanoma<\/li>\n<\/ul>\n<p>Most melanomas don\u2019t give you symptoms like pain or itching.<\/p>\n<p>Meanwhile, some non-cancerous moles or abnormal patches of skin can be itchy.<\/p>\n<p>So having some of these changes on their own doesn&#8217;t mean you definitely have melanoma, but you should still get it checked out.<\/p>\n<p>There are two main types of skin cancer &#8211; non melanoma skin cancer and melanoma skin cancer.\u00a0<\/p>\n<p>Non-melanoma skin cancer includes:<\/p>\n<ul>\n<li>Basal cell skin cancer &#8211; this is also called basal cell carcinoma <\/li>\n<li>Squamous cell skin cancer &#8211; this is also called squamous cell carcinoma <\/li>\n<\/ul>\n<p>There are a few different types of melanoma too: <\/p>\n<ul>\n<li>Superficial spreading melanoma<\/li>\n<li>Nodular melanoma<\/li>\n<li>Lentigo maligna melanoma<\/li>\n<\/ul>\n<p>Find out more about distinguishing moles <a href=\"https:\/\/www.thesun.co.uk\/health\/9721589\/spot-killer-moles-skin-cancer\/\" target=\"_blank\" aria-label=\"here (opens in a new tab)\" rel=\"noreferrer noopener\">here<\/a>. <\/p>\n<p>The PA from Welton, East Yorks, started using sunbeds at around 17, and she says she was unaware of the potential damage.<\/p>\n<p>She recalls: \u201cEveryone I knew used sunbeds back then. I think they were in the local gym.\u00a0<\/p>\n<p>&#8220;No one was worried, my older sister used them too.\u00a0<\/p>\n<p>&#8220;It was &#8216;normal&#8217; to use them and no one knew or associated the true danger of sunbeds.<\/p>\n<p>\u201cI maybe went once a month for a few years \u2013 dozens of times.\u201d<\/p>\n<p>Caroline said her chiropodist first spotted a suspicious mole at the base of her leg and urged her to get it checked out by a GP.<\/p>\n<p>She says: \u201cI had an appointment at a very general clinic at the local hospital. I went in and waited my turn, and then they said, &#8216;You\u2019re not leaving.&#8217;<\/p>\n<p>\u201cThey cut it out and sent that off to be tested. It was already a stage three malignant melanoma. Then the slippery slope started with surgery and treatments.\u201d<\/p>\n<p>Doctors later advised Caroline to have her lymphatic system removed from the waist down to avoid the cancer spreading.<\/p>\n<p>But in February 2018, cancer cells were detected in her pelvis and her groin.<\/p>\n<p>She was given immunotherapy which aimed to stop virulent forms of cancer in their tracks.<\/p>\n<p>Caroline adds: \u201cThat was horrendous. I had it for 18 months, and my body just constantly rejected it and couldn\u2019t cope with it.<\/p>\n<blockquote class=\"article__quote\">\n<p>no one should be risking their lives for a tan, or bow to pressure to look bronzed.<\/p>\n<p>Dr Tim Woodman<\/p><\/blockquote>\n<p>\u201cI had steroids to counter the other side effects. Coming off it, I had steroid withdrawal.\u201d<\/p>\n<p>Now, Caroline has \u2018no evidence\u2019 of cancer in her body but fears what could happen in future:\u00a0<\/p>\n<p>\u201cYou just have to hope it doesn\u2019t hit a major organ, as you\u2019re then stage four, but there\u2019s no way of knowing if or when that might happen,\u201d she says.<\/p>\n<p>\u201cSo you just watch and wait \u2013 and keep your fingers crossed.\u201d<\/p>\n<p>Meanwhile, Dr Tim Woodman, Medical Director for Cancer Services, at Bupa UK Insurance, urges sunbed users to think seriously before using them.<\/p>\n<p>He says no one should be risking their lives for a tan, or bow to pressure to look bronzed.<\/p>\n<p>\u201cSunbeds and tan enhancers may seem appealing, but they\u2019re very dangerous,\u201d he said.<\/p>\n<p>&#8220;Tanning, either outside or on a sunbed, actually means that your skin is damaged. This risk of damage can become deadly at any time and increases by 75 per cent in first-time sunbed users under the age of 35.<\/p>\n<p><a href=\"#\"><img decoding=\"async\" alt=\"Woman standing in front of a tanning booth with her arms crossed.\" height=\"672\" width=\"960\" data-credit=\"Glen Minikin\" data-img=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839278.jpg\" data-caption=\"Rebecca Ganchi believes using a sunbed provides her with a base tan for her holiday\"   loading=\"lazy\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/picture-blackpool-lancashire-sunbed-tanning-980839278.jpg\" role=\"img\"\/><\/a><\/p>\n<p>10<\/p>\n<p>Rebecca Ganchi believes using a sunbed provides her with a base tan for her holidayCredit: Glen Minikin<\/p>\n<p>\u201cWith increased exposure to social platforms, many younger people may feel pressured to follow trends, regardless of how fair their skin may naturally be.\u201d<\/p>\n<p>However, Rebecca Ganchi, 51, a DevOps engineer with a Government department thinks sunbeds give her a \u2018base tan\u2019, which actually prevents sunburn.<\/p>\n<p>She said: \u201cI&#8217;m going to Sri Lanka with my husband for a fortnight soon and I like to have a little bit of a tan before I set off, it just means I don&#8217;t end up bright red by the pool.<\/p>\n<p>\u201cI wear SPF when I&#8217;m on the beds and I don&#8217;t overdo them.<\/p>\n<p>&#8220;My mum died of a rare form of cancer four years ago, so I know how devastating it can be so I keep an eye for any signs of a problem with my skin.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"STRETCHED out beneath the UV lamps in her favourite booth at her local tanning salon, mum Aimee Kirkham&hellip;\n","protected":false},"author":2,"featured_media":3445,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[1990,105,426,209,441,1736,213,1989,16,15],"class_list":{"0":"post-3444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health","8":"tag-blackpool","9":"tag-health","10":"tag-health-warnings","11":"tag-longtail","12":"tag-section-fabulousreal-life","13":"tag-skin-cancer","14":"tag-sun-club","15":"tag-tanning","16":"tag-uk","17":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/114290295108712449","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/3444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=3444"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/3444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/3445"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=3444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=3444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=3444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}