{"id":346444,"date":"2025-08-15T11:48:11","date_gmt":"2025-08-15T11:48:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/346444\/"},"modified":"2025-08-15T11:48:11","modified_gmt":"2025-08-15T11:48:11","slug":"eu-asean-seminar-key-updates-in-design-and-trade-mark-protection-trademark","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/346444\/","title":{"rendered":"EU-ASEAN Seminar: Key Updates In Design And Trade Mark Protection &#8211; Trademark"},"content":{"rendered":"<p>    <a class=\"companyIcon\" href=\"https:\/\/www.mondaq.com\/company\/24364\/rouse\" target=\"_blank\" rel=\"noopener\">&#13;<\/p>\n<p>R<\/p>\n<p>&#13;<\/p>\n<p>Rouse<\/p>\n<p>&#13;<br \/>\n    <\/a><\/p>\n<p>        More<\/p>\n<p>&#13;<br \/>\n    &#13;<\/p>\n<p>                    <a class=\"contributorPanel-action\" title=\"Click to View Rouse website\" data-company-id=\"24364\" data-location=\"articlefirmlogo\" data-content-id=\"1666506\" data-company-name=\"Rouse\" data-rdr=\"true\">&#13;<br \/>\n                        <img loading=\"lazy\" decoding=\"async\" alt=\"Rouse logo\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/24364.webp\" width=\"200\" height=\"64\"\/>&#13;<br \/>\n                    <\/a><\/p>\n<p>&#13;<br \/>\nRouse is an IP services business focused on emerging markets. We operate as a closely integrated network to provide the full range of intellectual property services, from patent and trade mark protection and management to commercialisation, global enforcement and anti-counterfeiting.        <\/p>\n<p>    &#13;<\/p>\n<p>&#13;<br \/>\n        A recent EU-ASEAN seminar brought together experts, brand owners, and designers to explore the latest trends in trade mark and design protection. &#13;\n    <\/p>\n<p>&#13;<br \/>\n            United Kingdom&#13;<br \/>\n            Intellectual Property&#13;\n    <\/p>\n<p>&#13;<br \/>\n            To print this article, all you need is to be registered or login on Mondaq.com.&#13;\n    <\/p>\n<p>A recent EU-ASEAN seminar brought together experts, brand&#13;<br \/>\nowners, and designers to explore the latest trends in trade mark&#13;<br \/>\nand design protection. The event highlighted two major&#13;<br \/>\ndevelopments:<\/p>\n<ul>&#13;<\/p>\n<li>Reforms at the European Union Intellectual Property Office&#13;<br \/>\n(EUIPO) aimed at modernising design protection for the digital era,&#13;<br \/>\nand<\/li>\n<p>&#13;<br \/>\n&#13;<\/p>\n<li>Practical updates from Thailand&#8217;s Department of&#13;<br \/>\nIntellectual Property (DIP) on trade mark registrability and&#13;<br \/>\ndistinctiveness.<\/li>\n<p>&#13;\n<\/ul>\n<p>The seminar also celebrated the DesignEuropa Awards, an annual&#13;<br \/>\nEU event that honours exceptional design talent globally. Open to&#13;<br \/>\nboth emerging and established designers, the awards provide&#13;<br \/>\ninternational exposure and recognition.<\/p>\n<p><strong>1. Modernising EU Design Protection<\/strong><\/p>\n<p>The EUIPO Design Reform is a two-phase initiative that reflects&#13;<br \/>\nthe growing importance of digital, animated, and interactive design&#13;<br \/>\nworks:<\/p>\n<ul>&#13;<\/p>\n<li>Phase 1 (Effective 1 May 2025):<br \/>&#13;<br \/>\nThe definition of &#8220;design&#8221; will expand to cover digital&#13;<br \/>\nand animated content, including non-physical creations. Designers&#13;<br \/>\ncan use a new \u24b9 symbol to indicate protection. Up to 50&#13;<br \/>\ndesigns may be filed in one application, regardless of product&#13;<br \/>\ntype, and 3D printing will be explicitly covered.<\/li>\n<p>&#13;<br \/>\n&#13;<\/p>\n<li>Phase 2 (Expected 1 July 2026):<br \/>&#13;<br \/>\nThe EUIPO aims to accept video files as part of the design&#13;<br \/>\nregistration process\u2014addressing the limitations of static&#13;<br \/>\nimages when representing motion or interactivity.<\/li>\n<p>&#13;\n<\/ul>\n<p>These changes signal the EU&#8217;s commitment to keeping pace&#13;<br \/>\nwith innovation and offering accessible protection for&#13;<br \/>\nnext-generation designs.<\/p>\n<p><strong>2. Thailand&#8217;s Approach to Trade Mark&#13;<br \/>\nProtection<\/strong><\/p>\n<p>Thailand&#8217;s Department of Intellectual Property (DIP)&#13;<br \/>\nprovided guidance for registering trade marks that include logos,&#13;<br \/>\nnames, or composite elements.<\/p>\n<ul>&#13;<\/p>\n<li>Marks must be distinctive, meaning they cannot simply describe&#13;<br \/>\nthe goods or services.<\/li>\n<p>&#13;<br \/>\n&#13;<\/p>\n<li>If a mark includes generic or non-distinctive elements, such as&#13;<br \/>\ncommon words or symbols, the DIP may require a disclaimer to&#13;<br \/>\nclarify that exclusive rights are not claimed over those&#13;<br \/>\nelements.<\/li>\n<p>&#13;\n<\/ul>\n<p>By addressing distinctiveness clearly and structuring&#13;<br \/>\napplications strategically, businesses can strengthen their brands&#13;<br \/>\nand avoid unnecessary rejections in Thailand.<\/p>\n<p><strong>Key Takeaways for Designers and&#13;<br \/>\nBusinesses<\/strong><\/p>\n<p>As branding and design become increasingly dynamic, digital, and&#13;<br \/>\ncross-border, the EU&#8217;s design reforms, tailored to support&#13;<br \/>\nemerging forms of creativity, and Thailand&#8217;s practical guidance&#13;<br \/>\non trade mark distinctiveness both reflect a growing commitment to&#13;<br \/>\nmore effective, accessible IP protection. Together, these&#13;<br \/>\ndevelopments help businesses and creators navigate complex&#13;<br \/>\nregistration systems with greater clarity and confidence, making it&#13;<br \/>\neasier to protect, enforce, and commercialise their intellectual&#13;<br \/>\nassets in today&#8217;s fast-evolving global marketplace.<\/p>\n<p>The content of this article is intended to provide a general&#13;<br \/>\nguide to the subject matter. Specialist advice should be sought&#13;<br \/>\nabout your specific circumstances.<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; R &#13; Rouse &#13; More &#13; &#13; &#13; &#13; &#13; Rouse is an IP services business focused&hellip;\n","protected":false},"author":2,"featured_media":346445,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[2000,299,5187,1699],"class_list":{"0":"post-346444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-eu","9":"tag-europe","10":"tag-european","11":"tag-european-union"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115032627899276978","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/346444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=346444"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/346444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/346445"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=346444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=346444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=346444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}