{"id":348165,"date":"2025-08-16T03:23:18","date_gmt":"2025-08-16T03:23:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/348165\/"},"modified":"2025-08-16T03:23:18","modified_gmt":"2025-08-16T03:23:18","slug":"fashion-brands-every-f1-fan-should-know","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/348165\/","title":{"rendered":"Fashion Brands Every F1 Fan Should Know"},"content":{"rendered":"

F1 racing has sped into the fast lane of luxury fashion\u2014and we\u2019re here for it. These five brands deserve pole position on your style radar.<\/strong><\/p>\n

The driver aesthetic is racing not only through the tracks but also down the runways. The ongoing F1 season has permeated every corner of the fashion scene, with more designers collaborating with racers\u2014sometimes even inviting them to model or endorse their brands.<\/p>\n

But what F1 fans love to gatekeep is the fact that their favorite teams have their own hot, hot,\u00a0hot\u00a0fashion brands. I mean, how are we supposed to connect AlphaTauri to the same company that swears an energy drink gives you wings? So consider this my public service, connecting the fashionista to the hidden world of racing fashion.<\/p>\n

READ ALSO: When Watches Steal The Scene: Luxury Timepieces On Film<\/a><\/p>\n

Ferrari \u2013 The Sleeper Fashion Icon\u00a0<\/strong><\/p>\n

Ferrari<\/a> perfectly blends the detailed engineering of its cars into the stitches of their designs. Their collections echo the classic silhouettes of the old-money aesthetic\u2014Polo Ralph Lauren, Burberry\u2014but with details so esoteric that only someone who knows cars will fully appreciate them. Like a sleeper agent, you won\u2019t notice it until you see it.<\/p>\n

Their trademark Dino bag<\/a>, for instance, has an outer shell inspired by the iconic LA Dino 246<\/a> model, echoing its sleek, shiny, yet subtly curved silhouette. It just so happens that a classy design pairs beautifully with anything, including their bold iridescent midi skirt<\/a>. This skirt takes the foundation of a classic pleated design and infuses it with a color-shifting finish, mimicking the vibrant surface treatments Ferrari cars undergo in production.<\/p>\n

\"Dress\"DressClassic Body-Hugging Knit Dress and Dino Bag from Ferrari\/Photos courtesy of Ferrari<\/a><\/p>\n

For something more understated, you could opt for a classic body-hugging knit dress<\/a> made with their Q-CYCLE yarn\u2014a fabric sustainably produced from old tires. And of course, you can\u2019t have Ferrari without a touch of red, which is where the shoes come in. Every pair<\/a>\u2014whether heels, flats, or loafers\u2014carries a whisper of Ferrari red, not on its sole but in its lining. That\u2019s the Ferrari way.\u00a0<\/p>\n

Just like their cars, Ferrari ensures their garments are timeless yet bold. They draw inspiration from forms that never go out of style, while adding that final hint of shine to draw the eye. This is a brand you\u2019ll want in your corner for your next black-tie invitation.<\/p>\n

AlphaTauri \u2013 Luxury Anytime, Anywhere<\/strong><\/p>\n

Turns out, Red Bull is more than just Max Verstappen. Their team may be questionable on the track, but they definitely know what they\u2019re doing behind a sewing machine.<\/p>\n

AlphaTauri<\/a> is Red Bull\u2019s luxury fashion label that prides itself on technological innovation. While their designs seem regular on the outset, each piece is specifically designed to make your life easier.\u00a0<\/p>\n

For one, similar to Ferrari, AlphaTauri engineered its own fabric: 3D Knitwear<\/a>\u2014a material produced with a 3D printer. Instead of sewing individual pieces together, they print the knitwear into fully formed designs, reducing both the labor and garment waste. Beyond its sustainable advantages, the fabric also eliminates the irritation and heat often associated with traditional knitwear.<\/p>\n

\"Dress\"DressHeatable and Water Resistant Caban Jacket and Seamless 3D Knit Cotton-Coolmax\u00ae T-Shirt from AlphaTauri\/Photos courtesy of AlphaTauri<\/a><\/p>\n

If you thought the brand couldn\u2019t get any more futuristic than 3D-printed clothes, think again. AlphaTauri is also known for its Heatable Capsule Collection<\/a>, featuring pieces that generate heat. Each coat contains heaters strategically placed near the kidneys and front pockets (areas where your body regulates its temperature), and can be controlled via an app on your phone. With all that technology, it\u2019s impressive how they still leave room for fashion, offering pieces like futuristic lined bomber jackets and classy wool coats.\u00a0<\/p>\n

These scientific innovations are only the tip of the Red Bull fashion iceberg. Packable blazers<\/a>, trademarked waterproof fabric<\/a>\u2014you name it, they\u2019ve probably invented it\u2014all to create comfortable, high-quality clothing. You really can\u2019t get more luxury than that.\u00a0<\/p>\n

PLUS44 \u2013 A Hypebeast\u2019s Dream<\/strong><\/p>\n

When you think of Hypebeast, you think of this brand. PLUS44<\/a> is a lifestyle label by F1\u2019s very own style icon, Ferrari\u2019s Lewis Hamilton. If you\u2019re not already familiar with the showstopper that is Hamilton, just remember: he recently co-chaired the Met Gala<\/a>. So if a man like him is behind a fashion brand, you know it\u2019s going to be good.<\/p>\n

PLUS 44 features styles synonymous with the classic racer aesthetic\u2014think bright colors and even brighter graphics on streetwear staples. While that might sound similar to other brands who\u2019ve mastered the art of ironing race patches onto a jean jacket, Hamilton makes sure his drops are exclusive to his races.<\/p>\n

\"Dress\"Dress+44 Motocross Long Sleeve Tee and +44 Silverstone Crew 2025 Zip Up Hoodie from PLUS44\/Photos courtesy of F1 Store<\/a><\/p>\n

Hamilton\u2019s latest drop, the Silverstone Collection<\/a>, features designs referencing his latest race at Silverstone, Britain. The collection incorporates the red, white, and blue motifs of the British flag, along with his signature aesthetic of bold lettering and rows of stars. Before that was the INFINITY<\/a> drop during the Suzuka Grand Prix, where Hamilton collaborated with Japanese artist Hajime Sorayama. The collection showcased Soroyama\u2019s futuristic cyborg illustrations alongside a sleek, updated version of the PLUS44 logo.\u00a0<\/p>\n

All of PLUS44\u2019s drops are limited in quantity and are rarely restocked. If you manage to grab a piece after a race, consider yourself blessed by the fashion gods.\u00a0<\/p>\n

Venti Due \u2013 A Skater\u2019s Idea Of Quiet Luxury<\/strong><\/p>\n

In a world dominated by Hypebeast culture, quiet luxury in streetwear might seem almost impossible. Enter Venti Due<\/a>, the recently launched street line by everyone\u2019s favorite underdog, Red Bull\u2019s Yuki Tsunoda. The line offers more toned-down streetwear looks, maintaining the traditional baggy silhouette while embellishing each piece with a single autumn leaf<\/a>\u2014the same icon that decorates Tsunoda\u2019s helmet.<\/p>\n

\"Dress\"DressEmbroidery Hoodie and Sweatshirt from Venti Due\/Photos courtesy of Venti Due<\/a><\/p>\n

While minimalistic, it works in Tsunoda\u2019s favor, allowing the clothes to stand out against the average racer jacket, which is often plastered with noisy advertisements on both sleeves. Leaving behind the intense graphics typical of luxury streetwear, Venti Due gives the skater-boy aesthetic a more polished edge\u2014perfect for days when you\u2019re just not feeling Supreme (get it?).<\/p>\n

Tsunoda brings a breath of fresh air to luxury street style with designs that are simple yet memorable. After all, everyone needs timeless staples with an edge\u2014and Venti Due delivers.<\/p>\n

READ ALSO: Your Manila Guide To The Luxury Menswear T-Shirt<\/a><\/p>\n

Quadrant \u2013 The Definition Of Motorculture <\/strong><\/p>\n

It\u2019s amazing how McLaren\u2019s Lando Norris finds time between collecting Grand Prix wins like they\u2019re Pok\u00e9mon and running a fashion brand. Yet Quadrant<\/a> is so meticulously designed and produced that it feels more like a labor of love than a lot of couture houses currently in the market.<\/p>\n

The streetwear label isn\u2019t just about the racing aesthetic\u2014it\u2019s about the people behind it. Norris and his partner, former F4 Champion Max Fewtrell<\/a>, work closely with motorsport athletes and enthusiasts to create designs their community will cherish forever.<\/p>\n

Their most recent collection, Speedway<\/a>\u2014named after the motorcycle sport of the same name\u2014features distressed and stone-washed designs that evoke the dirt and dust of speedway tracks. The collection includes fan favorites like jerseys and hoodies, alongside women\u2019s wear to better represent motorsport women<\/a> <\/strong>in the world of street style.<\/p>\n

\"DressA campaign photo from the Speedway collection by Quadrant\/Photo courtesy of Quadrant<\/a><\/p>\n

The highlight of the Speedway collection is the Worker Trouser<\/a>: jeans intentionally distressed at the knees to reflect how drivers and mechanics spend their days on their knees and feet. Its simple design tells the story of how hardworking every member of a racing team truly is\u2014with just a few deliberate stitches.<\/p>\n

At its core, Quadrant is about community\u2014a value not every fashion brand embraces. Norris and Fewtrell\u2019s creative direction elevates luxury fashion to a more human, relatable level, making it a brand to remember for years. In other words, it\u2019s a must-have for the driver in you.<\/p>\n

Banner photos courtesy of Quadrant<\/p>\n","protected":false},"excerpt":{"rendered":"F1 racing has sped into the fast lane of luxury fashion\u2014and we\u2019re here for it. These five brands…\n","protected":false},"author":2,"featured_media":348166,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4103],"tags":[4199,707,4200,79,16,15],"class_list":{"0":"post-348165","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-f1","9":"tag-formula-1","10":"tag-formula1","11":"tag-sports","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115036304976642241","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/348165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=348165"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/348165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/348166"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=348165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=348165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=348165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}