{"id":351883,"date":"2025-08-17T15:02:28","date_gmt":"2025-08-17T15:02:28","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/351883\/"},"modified":"2025-08-17T15:02:28","modified_gmt":"2025-08-17T15:02:28","slug":"indulging-in-luxury-how-popular-are-high-end-stays-in-great-britain","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/351883\/","title":{"rendered":"Indulging in luxury – How popular are high-end stays in Great Britain?"},"content":{"rendered":"

The luxury hospitality sector has been abuzz with news in recent weeks. For instance, Park Hyatt debuted in the UK<\/a> last month, Indian luxury hospitality group Oberoi Hotels & Resorts is set to follow suit by 2027<\/a> and a group of premium travel and hotels brands from Norway workshopped in the UK<\/a> not too long ago to woo potential customers.<\/p>\n

But how many Britons tend to opt for luxury accommodations when traveling?<\/p>\n

According to data from YouGov Profiles, which covers demographic, psychographic, attitudinal and behavioral consumer metrics, more than a quarter of all British adults (27%) agree that they \u201cbook luxury accommodation when possible.\u201d On the other hand, a larger proportion of them (35%) disagree.<\/p>\n

But what kind of vacations do Britons who are likely to book luxury accommodation opt for?<\/p>\n

Profiles data reveals that beach vacations are the top choice – at 43%, this group of people are more likely to head to a beach than the general British population (31%). City breaks (35%), visits to friends and family (22%), sightseeing trips (21%) and cruises vacations (19%) follow.<\/p>\n

Next, we look at sources of information most popular among Brits, when it comes to choosing destinations.<\/p>\n

For Brits who are likely to book luxury stays, friends and family top the list (39%).<\/p>\n

However, the difference in preference between this group of people and the general public is the starkest when it comes to sources like review sites (30% vs. 24%), social media (21% vs. 17%), travel\/online travel agency websites (20% vs. 16%) and tour operators (17% vs.12%).<\/p>\n

Discover more<\/b> travel and tourism content<\/b><\/a> here<\/b><\/p>\n

Want to run your own research? Run a survey now<\/b><\/a><\/p>\n

Make smarter business decisions with better intelligence. Understand exactly what your audience is thinking by leveraging our panel of 26 million+ members.\u202f<\/b>Speak with us today<\/b><\/a>.<\/b><\/p>\n

Methodology:<\/b> YouGov Profiles<\/a> is based on continuously collected data and rolling surveys, rather than from a single limited questionnaire. Profiles data for Great Britain is nationally representative of the online population and weighted by age, gender, education, region, and race. Learn more about Profiles<\/a>.<\/p>\n

Photo by cottonbro studio<\/a> on Pexels<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The luxury hospitality sector has been abuzz with news in recent weeks. For instance, Park Hyatt debuted in…\n","protected":false},"author":2,"featured_media":351884,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5018,3,4],"tags":[748,393,4884,1144,712,16,15,1764],"class_list":{"0":"post-351883","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-britain","8":"category-uk","9":"category-united-kingdom","10":"tag-britain","11":"tag-england","12":"tag-great-britain","13":"tag-northern-ireland","14":"tag-scotland","15":"tag-uk","16":"tag-united-kingdom","17":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115044715410273814","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/351883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=351883"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/351883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/351884"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=351883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=351883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=351883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}