\n According to figures from the Scottish Tourism Economic Activity Monitor (STEAM), this represents a nine per cent increase from the previous year.\n<\/p>\n
\n The report, produced annually for East Lothian Council by Global Tourism Solutions (UK) Ltd, noted 1.56 million visitors to the county last year.\n<\/p>\n
\n This is a 9.5 per cent increase from 2023 and 14 per cent higher than pre-pandemic levels.\n<\/p>\n
\n Overnight stays saw a significant rise, with visitor numbers increasing by 20.3 per cent.\n<\/p>\n
\n These overnight tourists contributed more than two million stays, adding \u00a3311 million to the local economy.\n<\/p>\n
\n Day visitors also played a crucial role, accounting for 63 per cent of all visits and generating \u00a368 million.\n<\/p>\n
\n The money spent by tourists supported more than 4,600 full-time equivalent jobs in the region, mainly in the accommodation, food and drink, and transport sectors.\n<\/p>\n
\n Councillor John McMillan, East Lothian Council’s spokesperson for environment, economic development and tourism, said: “These results reflect the ongoing strength of East Lothian as a visitor destination and are testament to the success of the excellent work being done by our destination management and marketing organisation Visit East Lothian and businesses operators in the sector.\n<\/p>\n
\n “Our continuously evolving and improving tourism sector is a real draw and this is particularly evident with the significant growth in overnight stays.\n<\/p>\n
\n “East Lothian has long been a draw for visitors and day-trippers due to the appeal of our coast, countryside and communities, and we have major events on the calendar too like the Genesis Scottish Open and Fringe by the Sea.\n<\/p>\n
\n “These figures clearly show the vital role tourism plays in supporting local jobs and businesses.”<\/p>\n","protected":false},"excerpt":{"rendered":"According to figures from the Scottish Tourism Economic Activity Monitor (STEAM), this represents a nine per cent increase…\n","protected":false},"author":2,"featured_media":352477,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8816],"tags":[748,1102,4884,712,16,15],"class_list":{"0":"post-352476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-edinburgh","8":"tag-britain","9":"tag-edinburgh","10":"tag-great-britain","11":"tag-scotland","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115045981546838779","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/352476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=352476"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/352476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/352477"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=352476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=352476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=352476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}