new company called Versant<\/a>, and the split with NBCUniversal will take place later this year. Therefore, as Versant CEO Mark Lazarus announced on Monday, any Versant properties that have been associated directly with NBC and the famed \u201cpeacock\u201d logo will be getting a makeover.<\/p>\n\u201cThis means we will redesign our logos where the peacock has been incorporated into our brands,\u201d Lazarus noted in a Monday memo.<\/p>\n
While the Golf Channel, GolfNow and CNBC will also be impacted due to the use of NBC\u2019s logo, CNBC will continue to use the same acronym as the name originally stood for the Consumer News and Business Channel. As noted by Versant, the business channel has several long-term licensing agreements with partners around the world and were contractually obligated to keep the name.<\/p>\n
\u201cSports programming on USA Network and Golf Channel will come together under a new brand moniker of USA Sports,\u201d Lazarus added. \u201cNew logos for USA Sports and Golf Channel are well underway. These new logos will aim to honor USA Network\u2019s legacy in sports and entertainment as well as Golf Channel\u2019s 30-plus year history as TV\u2019s home for golf, all with a nod to the future. We look forward to unveiling those in the weeks to come.\u201d<\/p>\n
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open image in gallery<\/p>\n
The new name and logo, of course, is part of a larger restructuring plan by parent company Comcast to split off a large portion of its cable assets \u2013 which includes MSNBC, CNBC and other networks \u2013 from NBCUniversal (Getty Images)<\/p>\n
Meanwhile, in her letter to staff, Kutler affirmed that the editorial direction of the left-leaning cable news channel \u2013 which first launched in 1996 \u2013 would not be changing and would continue to stay true to MSNBC\u2019s core values. <\/p>\n
\u201cWhile our name will be changing, who we are and what we do will not,\u201d she wrote. \u201cOur commitment to our work and our audiences will not waiver from what the brand promise has been for three decades.\u201d<\/p>\n
In recent months, with MSNBC preparing for its eventual split from NBC News, the network has gone on a hiring spree to fill out its own newsroom as it will no longer be associated with its current broadcast partner.<\/p>\n
While this has included a number of NBC News correspondents and reporters deciding to switch over exclusively to MSNBC, such as Jacob Soboroff, Antonia Hylton and Brandy Zadrozny, the network has also lured over dozens of other high-profile journalists from The Washington Post, CNN, Politico and other outlets.<\/p>\n
Besides filling out its newsroom, the network has also expanded its executive and senior editorial ranks ahead of the spinoff, recently bringing aboard former NBC Nightly News executive producer Meghan Rafferty as Vice President of News Standards and Wall Street Journal alum Sudeep Reddy to lead its Washington bureau.<\/p>\n
\u201cWe have already filled many key new roles here at MSNBC as we prepare for the upcoming transition. Additionally, we have recently posted dozens of open positions under VERSANT and are actively recruiting for nearly 50 essential roles spanning newsgathering, digital, audio and specials,\u201d Kutler told staff in a separate memo last week.<\/p>\n","protected":false},"excerpt":{"rendered":"Your support helps us to tell the story From reproductive rights to climate change to Big Tech, The…\n","protected":false},"author":2,"featured_media":354361,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3937],"tags":[77,382,16,15],"class_list":{"0":"post-354360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-entertainment","9":"tag-tv","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115050263948843878","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/354360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=354360"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/354360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/354361"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=354360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=354360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=354360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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