{"id":355645,"date":"2025-08-19T02:06:20","date_gmt":"2025-08-19T02:06:20","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/355645\/"},"modified":"2025-08-19T02:06:20","modified_gmt":"2025-08-19T02:06:20","slug":"kaufland-launches-in-france-trademagazin","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/355645\/","title":{"rendered":"Kaufland launches in France &#8211; Trademagazin"},"content":{"rendered":"<p>                                                        &#13;<br \/>\n                                &#13;<br \/>\n                                    <a>By: Trademagazin editor<\/a>&#13;<br \/>\n                                    <a>Date: 2025. 08. 18. 09:10<\/a>&#13;<br \/>\n                                &#13;<\/p>\n<p>German ecommerce giant Kaufland has launched its marketplace in France. It is the sixth country where the marketplace is active. Customers in the country can now order over three million items, from more than 6,400 categories on the platform.\n<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1186916 aligncenter\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/Kaufland-marketplace-fr-300x113.jpg\" alt=\"\" width=\"523\" height=\"197\"  \/>\n<\/p>\n<p>Kaufland is a hypermarket chain from Germany, which is part of the Schwarz Group. Last year, it expanded into Austria. In April this year, it already announced two upcoming launches in Italy and France. Now, it has realized the first launch of the year, in France. The launch in Italy is scheduled for late summer.\n<\/p>\n<p><strong>Facilitating cross-border sales<\/strong>\n<\/p>\n<p>French sellers can use the Kaufland platform to sell their products domestically, as well as cross-border. They can now reach 81 million online customers in Germany, the Czech Republic, Slovakia, Poland and Austria. The platform offers services like the translation of product data and legal texts, or personal retailer support to make cross-border selling easier.\n<\/p>\n<p>In France alone, already 2,800 online sellers have signed up. Kaufland expects to be able to reach 37 million potential online customers in France, and 22 million in Italy. That would bring the total reachable online shoppers with Kaufland to around 140 million\n<\/p>\n<p><strong>\u2018Great interest among French retailers\u2019<\/strong>\n<\/p>\n<p>According to the company, there are already 13,000 retailers selling on the Kaufland marketplace across Europe. \u201cThere is great interest among both French and international retailers in offering their products on our new Kaufland marketplace in France\u201d, <a href=\"https:\/\/unternehmen.kaufland.de\/presse\/newsroom\/2025\/august\/kaufland.fr-startet-europas-online-marktplatz-jetzt-auch-fuer-frankreich\" target=\"_blank\" rel=\"noopener\">says<\/a> Gerald Sch\u00f6nbucher, CEO of Kauland e-commerce.\n<\/p>\n<p>\u201cFrench customers will gain access to millions of new offers and new product ranges. Our goal is to provide customers with a product range similar to that available in Germany, where 45 million items are already available. We also want to become the top European platform for French retailers in the country, allowing them to sell their products easily, conveniently, and successfully both nationally and internationally.\u201d\n            <\/p>\n","protected":false},"excerpt":{"rendered":"&#13; &#13; By: Trademagazin editor&#13; Date: 2025. 08. 18. 09:10&#13; &#13; German ecommerce giant Kaufland has launched its&hellip;\n","protected":false},"author":2,"featured_media":355646,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5309],"tags":[2000,299,36],"class_list":{"0":"post-355645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-eu","9":"tag-europe","10":"tag-france"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115052988941578753","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/355645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=355645"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/355645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/355646"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=355645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=355645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=355645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}