{"id":356063,"date":"2025-08-19T05:58:11","date_gmt":"2025-08-19T05:58:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/356063\/"},"modified":"2025-08-19T05:58:11","modified_gmt":"2025-08-19T05:58:11","slug":"wrist-fatigue-smartwatch-craze-slows-down-bengaluru-news","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/356063\/","title":{"rendered":"Wrist Fatigue? Smartwatch craze slows down | Bengaluru News"},"content":{"rendered":"

\"Wrist Bengaluru: Once the hottest accessory on every fitness buff and tech lover’s wrist, smartwatches are seeing their shine fade. For the sixth straight quarter, shipments dipped\u2014falling 28.4% year-on-year to 6.6 million units in the June quarter. The category’s footprint in the broader wearables market is shrinking too, now accounting for just 24.9%, down from 31.5% a year ago, according to International Data Corporation’s (IDC) India Monthly Wearable Device Tracker. After the boom of 2022 and 2023, the smartwatch scene is entering a cool-down phase, with signs of saturation\u2014especially in the entry-level segment\u2014and a growing sense of demand fatigue among consumers. Despite declining volumes, average selling prices (ASPs) increased by 5.1% year-on-year, rising from $20.6 to $21.7 in the June quarter. Advanced smartwatches were also impacted, with shipments falling 39.5% year-on-year and their market share declining from 2.5% to 2.1%.Amit Khatri, co-founder of Noise, said the smartwatch market is currently undergoing a recalibration phase with a rise in quality-conscious consumers. “In the past few years, the category explored unprecedented price points, which spurred a surge in demand. Now, as the market matures, consumers are increasingly gravitating towards brands that offer consistent value. For four years, we’ve not only led the category but expanded our lead, growing our market share even as the industry evolves, staying committed to innovation, quality, and trust.” In the smartwatch category, Noise (Nexxbase) retained its top position with a 30.9% share, while boAt rose to second place with a 13.7% share. Among the top 10 smartwatch vendors, Xiaomi stood out with the highest year-on-year growth, recording a 145.5% increase in shipments. The first half of the calendar year saw fewer smartwatch launches than anticipated, primarily due to regulatory pressures promoting local manufacturing and muted consumer demand.As a result, IDC projects the smartwatch category to decline in strong double digits for the current calendar year. “Looking ahead to the festive second half, brands are expected to pivot towards mid-premium offerings, focusing on advanced health sensors, NFC support, AI-driven features for predictive health insights, and seamless integration with devices and ecosystems,” said Anand Priya Singh, market analyst, Smart Wearable Devices, IDC India. “Additionally, white-label smartwatches (low-cost knockoffs) are expected to regain momentum, particularly in the offline retail channel, driven by aggressive bundle offers.” According to IDC’s data, India’s wearable device market declined by 6.3% year-over-year (YoY) in the first half of the year, with shipments totalling 51.6 million units. The market also saw its fifth consecutive quarterly decline, dropping 9.4% YoY to 26.7 million units in 2Q25. The average selling price (ASP) of overall wearables recorded a slight YoY increase of 2.2% to $19.2 in the June quarter, while remaining flat at $18.7 in the first half of the year.<\/p>\n","protected":false},"excerpt":{"rendered":"Bengaluru: Once the hottest accessory on every fitness buff and tech lover’s wrist, smartwatches are seeing their shine…\n","protected":false},"author":2,"featured_media":356064,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3160],"tags":[125518,7593,7592,7594,7595,125515,1685,125514,125517,53,7596,16,15,125516],"class_list":{"0":"post-356063","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gadgets","8":"tag-average-selling-price-smartwatches","9":"tag-bengaluru-latest-news","10":"tag-bengaluru-news","11":"tag-bengaluru-news-live","12":"tag-bengaluru-news-today","13":"tag-bengaluru-smartwatch-trend","14":"tag-gadgets","15":"tag-smartwatch-market-decline","16":"tag-smartwatch-shipments-fall","17":"tag-technology","18":"tag-today-news-bengaluru","19":"tag-uk","20":"tag-united-kingdom","21":"tag-wearables-market-in-india"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115053901032866931","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/356063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=356063"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/356063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/356064"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=356063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=356063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=356063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}