{"id":356825,"date":"2025-08-19T12:52:11","date_gmt":"2025-08-19T12:52:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/356825\/"},"modified":"2025-08-19T12:52:11","modified_gmt":"2025-08-19T12:52:11","slug":"xiaomi-to-begin-ev-sales-in-europe-in-2027-president-says-ev","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/356825\/","title":{"rendered":"Xiaomi to Begin EV Sales in Europe in 2027, President Says \u2013 EV"},"content":{"rendered":"

Xiaomi<\/a> is preparing to start selling its electric vehicles in Europe starting from 2027, the company\u2019s co-founder and President Lu Weibing announced on Tuesday.<\/p>\n

The tech giant confirmed its entry into the Old Continent amid its second quarter earnings report, in which it said its EV unit more than tripled its revenue year over year to 20.6 billion yuan ($2.87 billion).<\/p>\n

The Beijing-based brand has been gradually preparing to enter the European market, including by silently establishing an R&D center in Munich<\/a>, as reported earlier this year.<\/p>\n

Xiaomi has recently hired BMW-veteran and designer Kai Langer<\/a>, who joins former colleague Rudolf Dittrich, the Head of the brand\u2019s R&D center in Munich since last year \u2014 according to his LinkedIn profile.<\/p>\n

In early July,\u00a0the company also registered its first ever vehicle in both Germany and across Europe.<\/a>\u00a0<\/p>\n

\u201cToday I test-drove the\u00a0Xiaomi<\/a>\u00a0SU7 Ultra in Munich, Germany. This is also our first test vehicle to be registered in Europe,\u201d Lu Weibing wrote on Weibo.<\/p>\n

In July,\u00a0Xiaomi delivered \u201cover 30,000\u201d EVs<\/a>, a new monthly record as it started deliveries of the newly launched YU7 SUV.<\/p>\n

The vehicle aims to compete with Tesla<\/a>\u2018s refreshed Model Y in the world\u2019s largest EV market. It reached a record 240,000 locked-in orders in the first 18 hours<\/a> of its debut.<\/p>\n

However, the company is still struggling to ramp up production, with a planned factory expansion already in course in Beijing.<\/p>\n

Delivery waiting times for both its SU7 and YU7 models have reached over 52 weeks, prompting co-founder and CEO Lei Jun to tell customers who couldn\u2019t wait for the car to choose models from other brands instead. <\/p>\n

Last week, and for the first time since January, Tesla<\/a>\u2018s Model 3 has outperformed SU7\u2019s weekly sales<\/a> in China, ranking as the best-selling sedan in the country.<\/p>\n

Xiaomi<\/a> also disclosed on Tuesday that it delivered 81,302 vehicles from April 1 to June 30, up from 75,869 units in the first quarter.<\/p>\n

The company aims for its 2025 deliveries to reach 350,000 units, having reached 53.5% of its yearly guidance up until July 31.<\/p>\n","protected":false},"excerpt":{"rendered":"Xiaomi is preparing to start selling its electric vehicles in Europe starting from 2027, the company\u2019s co-founder and…\n","protected":false},"author":2,"featured_media":356826,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[2000,299,5187],"class_list":{"0":"post-356825","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-eu","9":"tag-europe","10":"tag-european"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115055528736418338","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/356825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=356825"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/356825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/356826"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=356825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=356825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=356825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}