{"id":357178,"date":"2025-08-19T16:00:11","date_gmt":"2025-08-19T16:00:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/357178\/"},"modified":"2025-08-19T16:00:11","modified_gmt":"2025-08-19T16:00:11","slug":"coca-cola-celebrates-the-british-corner-shop-in-anniversary-campaign","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/357178\/","title":{"rendered":"Coca-Cola celebrates the British corner shop in anniversary campaign"},"content":{"rendered":"<p>A nationwide campaign to mark 125 years since Coca-Cola first came to Britain puts the spotlight on the unsung heroes of retail \u2013 the boss of the local corner shop.<\/p>\n<p>Inspired by the unique character and cultural importance of Britain\u2019s beloved corner shops, the campaign comprises a series of short videos that reveal the impact that local independent retailers have on their communities.<\/p>\n<p>\n        Want to go deeper? Ask The Drum<\/p>\n<p>\u201cAs we celebrate 125 years in GB, we\u2019re shining a light on some of our longest-standing partners \u2013 the local corner shop,\u201d says Rhona Stephen, communications director for Coca-Cola Great Britain. <\/p>\n<p>\u201c\u2018The Bosses\u2019 gives us an intimate look at their lives and from tales of overcoming loss to building a legacy of resilience and community spirit, each story brings a refreshing perspective on the diverse and dynamic nature of Britain\u2019s local shop owners.\u201d<\/p>\n<p>Multi-award-winning director Ross Bolidai and Earthling Films developed the micro-documentary films. Each one follows the family dynamics and personal challenges of those at the center to \u201cpull back the curtain on the people we see every day.\u201d<\/p>\n<p>The full-length videos are <a href=\"https:\/\/www.youtube.com\/@Coca-Cola\/videos\" target=\"_blank\" rel=\"noopener\">running on YouTube<\/a>, while cutdowns will be supported by paid media on Meta, YouTube and LinkedIn.<\/p>\n<p>As part of the campaign, Coca-Cola will also release several striking portraits of those featured in the film, shot by photographer Serena Brown, as OOH and DOOH ads in and around each store owner\u2019s local community.<\/p>\n<p>Finally, each boss from the series has been asked to nominate a local cause to receive a five-figure donation from the drinks giant.<\/p>\n<p>The campaign was developed by MHP Group, which includes agencies MHP, Mischief and La Plage.  <\/p>\n","protected":false},"excerpt":{"rendered":"A nationwide campaign to mark 125 years since Coca-Cola first came to Britain puts the spotlight on the&hellip;\n","protected":false},"author":2,"featured_media":357179,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5018,3,4],"tags":[748,3307,393,4884,1144,712,16,15,1764],"class_list":{"0":"post-357178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-britain","8":"category-uk","9":"category-united-kingdom","10":"tag-britain","11":"tag-creative-work","12":"tag-england","13":"tag-great-britain","14":"tag-northern-ireland","15":"tag-scotland","16":"tag-uk","17":"tag-united-kingdom","18":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115056268234470388","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/357178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=357178"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/357178\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/357179"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=357178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=357178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=357178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}