{"id":357467,"date":"2025-08-19T18:54:11","date_gmt":"2025-08-19T18:54:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/357467\/"},"modified":"2025-08-19T18:54:11","modified_gmt":"2025-08-19T18:54:11","slug":"spring-studios-restructures-london-operations-amid-ai-impact","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/357467\/","title":{"rendered":"Spring Studios Restructures London Operations Amid AI Impact"},"content":{"rendered":"

\n\tMILAN<\/strong> \u2014 Artificial Intelligence<\/a> is replacing human expertise across the board. Spurred by its rapid evolution and impact on the fashion<\/a> industry, multidisciplinary creative firm\u00a0Spring Studios <\/a>is restructuring its London-based production business.<\/p>\n

\n\tSpring Media Investments, parent company of Spring Group, said Tuesday that it has decided to close its U.K. e-commerce and studios department, both of which operate within its production vertical. Approximately 30 to 35 jobs are at risk.<\/p>\n

\n\t\u201cWe decided to restructure, by way of an administration, our business and focus on what is best with the advent of AI. We have to react proactively and stay ahead of the curve on this and we have embraced technology in our business. It\u2019s important to embrace what is there and what will be best for Spring and in the next five to 10 years,\u201d Navin Khattar, Spring Media Investments\u2019 chairman told WWD. Khattar added that upscale fashion<\/a> and retail firms are increasingly embracing in-house AI solutions to save on production costs associated with everything from casting to locations.<\/p>\n

\n\tSpring Studios was founded London in the late \u201990s and started strictly as a studio space for still and motion shoots. As the studios hosted increasingly more leading photographers, publications and brands, the company expanded, building audiences within fashion, beauty and luxury and creating global prestige campaigns, content and high-end cultural events. In 2013, the agency expanded to New York, with full studio, events and production, and in 2017\u00a0Spring Studios\u00a0opened offices in Milan. The list of clients of Spring Studios over the years has been varied, ranging from\u00a0Victoria Beckham<\/a>\u00a0to\u00a0Ginori 1735<\/a>\u00a0and from\u00a0Louis Vuitton\u00a0<\/a>to Toyota.\u00a0Milan and New York City remain unaffected by the firm\u2019s restructuring. While the two cities have content production units, they don\u2019t have e-commerce operations. Both cities performed well in 2024 and helped the firm achieve a profit last year.<\/p>\n

\n\tMilan, for example, has distinguished itself with a string of new initiatives. In 2024, Spring Studios<\/a> launched its\u00a0emerging talent<\/a> platform and in 2025, the firm turned it into an itinerant exhibit that debuted in Paris and Milan.<\/p>\n

\t\t\t\t\t\t\"Spring<\/p>\n

\t\t\t\t\tSpring Studio\u2019s \u201cOde to Wonder\u201d debuted in Paris on May 22, in collaboration with\u00a0LVMH M\u00e9tiers d\u2019Art. <\/p>\n

\t\t\t\t\t\t\t\t\tDominique Maitre<\/p>\n

\n\tLast June, the New York City-, London- and\u00a0Milan-based multidisciplinary creative firm launched its first edition of \u201cOde,\u201d a limited annual publication that combined contemporary and visual art, photography and texts of forward-thinkers ranging in age from 26 to 45 \u2014 emboldening them with \u201cfree artistic expression.\u201d The first edition was named \u201cOde to Rebirth\u201d and brought together the work of photographers, designers and even a hairdresser who could be the next glossy go-tos.\u00a0<\/p>\n

\n\tGoing forward, Khattar said the group is focused on the performance of London\u2019s creative agency, which is a main driver for its London office. In the near term, Spring Studios will also announce a new creative director, chosen specifically to fortify the performance of its London-based creative agency. Its former executive creative director, Fred Paginton, left his post in July of this year.<\/p>\n

\n\t\u201cSpring Studios is made up of a few different silos. It\u2019s within our power to focus on what Spring does best and we can clearly see the quality of the services that we produce for the client and the caliber and type of clients that we have been servicing and based on our expertise,\u201d Khattar added, noting that its experiential services in New York City are outperforming. <\/p>\n","protected":false},"excerpt":{"rendered":"MILAN \u2014 Artificial Intelligence is replacing human expertise across the board. Spurred by its rapid evolution and impact…\n","protected":false},"author":2,"featured_media":357468,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7757],"tags":[1942,748,37119,393,2584,4884,22988,257,125877,16,15],"class_list":["post-357467","post","type-post","status-publish","format-standard","has-post-thumbnail","category-london","tag-artificial-intelligence","tag-britain","tag-digital-media","tag-england","tag-fashion","tag-great-britain","tag-human-resources","tag-london","tag-print-media","tag-uk","tag-united-kingdom"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115056952265425306","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/357467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=357467"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/357467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/357468"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=357467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=357467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=357467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}