{"id":357832,"date":"2025-08-19T22:14:11","date_gmt":"2025-08-19T22:14:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/357832\/"},"modified":"2025-08-19T22:14:11","modified_gmt":"2025-08-19T22:14:11","slug":"studio-pilates-enters-germany-as-global-growth-ramps-up","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/357832\/","title":{"rendered":"Studio Pilates Enters Germany as Global Growth Ramps Up"},"content":{"rendered":"<p><strong>Australia-founded Studio Pilates International is expanding across Europe and the U.S. with new studios, while engaging clients through its upcoming Hell Week challenge<\/strong><\/p>\n<p>Studio Pilates International will open its first German location in Wiesbaden in 2026, marking a push into mainland Europe for the boutique fitness franchise. The studio will be operated by franchisees Slavica and Dominik M\u00fchl,\u00a0<a target=\"_blank\" href=\"https:\/\/athletechnews.com\/studio-pilates-nashville-franchise-jason-naomi-priestley-exclusive-interview\/\" rel=\"noreferrer noopener\">adding to a roster of franchisees that includes actor Jason Priestley and his wife, Naomi, in Nashville<\/a>.<\/p>\n<p>\u201cExpanding into Germany is a powerful next step in our global growth,\u201d Studio Pilates co-founder and CEO Jade Winter said. \u201cWiesbaden represents a key moment in broadening our footprint in Europe beyond existing regions, and we\u2019re thrilled to work alongside Slavica and Dominik to share our approach.\u201d<\/p>\n<p>Slavica M\u00fchl said the new studio is about more than adding another location.\u00a0<\/p>\n<p>\u201cBringing\u00a0<a target=\"_blank\" href=\"https:\/\/athletechnews.com\/studio-pilates-goes-global-and-mindbody-makes-it-seamless\/\" rel=\"noreferrer noopener\">Studio Pilates<\/a>\u00a0to Wiesbaden means more than opening doors \u2013 it\u2019s about creating a space where passion meets purpose, and every workout empowers a stronger, healthier community,\u201d M\u00fchl said.<\/p>\n<p>Studio Pilates expanded rapidly in 2024\u00a0with\u00a022 new locations\u00a0and\u00a0has a pipeline of openings through late 2025 and 2026\u00a0spanning\u00a0the U.S., Europe, Australia\u00a0and\u00a0New Zealand.\u00a0In the U.S., Studio Pilates will bring its reformer-based Pilates workout to Colorado, Minnesota, Texas, California, South Carolina, Massachusetts, Nevada, Florida and New York. In Europe, the company is preparing a studio in London\u2019s Nine Elms alongside its debut in Germany. Australia and New Zealand are also growth markets with sites slated for Victoria, Queensland, Auckland and Canterbury.<\/p>\n<p>  See Also<\/p>\n<p>    <a href=\"https:\/\/athletechnews.com\/bodybuilding-recovery-beyond-rest-days\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/bodybuilding3-180x180.webp.webp\" class=\"attachment-theissue-thumbnail-x2 size-theissue-thumbnail-x2 wp-post-image\" alt=\"Black woman lifting a barbell\"  \/><\/a><\/p>\n<p>In addition to opening new studios, Studio Pilates continues to lean on signature programming to build its global brand. Later this month, the franchise will host its only \u201c<a href=\"https:\/\/www.studiopilates.com\/hellweek\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hell Week<\/a>\u201d of 2025, a five-day challenge that compresses 10 reformer workouts into a single week. Modeled after Navy SEAL training, the event\u00a0is designed\u00a0to push clients past plateaus.<\/p>\n","protected":false},"excerpt":{"rendered":"Australia-founded Studio Pilates International is expanding across Europe and the U.S. with new studios, while engaging clients through&hellip;\n","protected":false},"author":2,"featured_media":357833,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5310],"tags":[186,15911,2000,299,33328,1824,5295,16869,125946],"class_list":{"0":"post-357832","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-germany","8":"tag-australia","9":"tag-boutique-fitness","10":"tag-eu","11":"tag-europe","12":"tag-fitness-franchise","13":"tag-germany","14":"tag-pilates","15":"tag-reformer","16":"tag-studio-pilates"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115057738944951712","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/357832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=357832"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/357832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/357833"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=357832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=357832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=357832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}