{"id":357844,"date":"2025-08-19T22:20:13","date_gmt":"2025-08-19T22:20:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/357844\/"},"modified":"2025-08-19T22:20:13","modified_gmt":"2025-08-19T22:20:13","slug":"google-play-allows-eu-developers-to-promote-offers-outside-app","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/357844\/","title":{"rendered":"Google Play Allows EU Developers to Promote Offers Outside App"},"content":{"rendered":"<p>The\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/play.google.com\/store\/games?hl=en_US\" target=\"_blank\" rel=\"noopener\">Google Play<\/a> store is updating its external offers program in the European Union to allow links to download developers\u2019 own external apps and to let developers select ongoing service tiers.<\/p>\n<p>These changes will be available in the fall,\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/about.google\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> said\u00a0in a Tuesday (Aug. 19)\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/14372887\" target=\"_blank\" rel=\"noopener\">post<\/a>\u00a0on a support page. The external offers program was introduced in March 2024.<\/p>\n<p>\u201cThe external offers program allows developers of Google Play managed apps to lead users in the European Economic Area (EEA) outside the app, including to promote offers for in-app features and services, subject to Google Play\u2019s Payments policy,\u201d the company said in the post.<\/p>\n<p>The post added that developers must meet Google\u2019s eligibility and requirements, complete their enrollment in the external offers program and remain subject to the company\u2019s Payments policy and applicable service fees.<\/p>\n<p>In another Tuesday <a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/16505463\" target=\"_blank\" rel=\"noopener\">post<\/a> on a support page, Google said: \u201cAs part of our continued compliance with the EU Digital Markets Act, we have made additional updates to our external offers program to offer more flexibility for developers while balancing trust and safety needs across the ecosystem.\u201d<\/p>\n<p>Google launched the external offers program in March 2024 to comply with the Digital Markets Act by allowing developers of apps distributed by Play to lead users in the EEA outside the app to promote offers, the company said at the time in a\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/blog.google\/around-the-globe\/google-europe\/complying-with-the-digital-markets-act\/\" target=\"_blank\" rel=\"noopener\">blog post<\/a>.<\/p>\n<p>\u201cWhile Google Play already allows developers to communicate freely with customers outside their app about offers or lower-cost options available on a rival app store or the developer\u2019s website, we are adding additional options in compliance with the DMA,\u201d the company said in the March 2024 post.<\/p>\n<p>Google\u2019s latest changes to the Play Store came in response to a warning from EU regulators and aim to prevent future penalties, Bloomberg\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-08-19\/google-offers-play-store-overhaul-in-bid-to-dodge-future-eu-fine\" target=\"_blank\" rel=\"noopener\">reported<\/a>\u00a0Tuesday.<\/p>\n<p>Similar pressures led\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/www.apple.com\/\" target=\"_blank\" rel=\"noopener\">Apple<\/a>\u00a0to make changes to its\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/www.apple.com\/app-store\/\" target=\"_blank\" rel=\"noopener\">App Store<\/a>\u00a0while at the same time launching a legal challenge against EU regulators.<\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/ie.linkedin.com\/in\/clare-e-kelly-24b3a9ba\" target=\"_blank\" rel=\"noopener\">Clare Kelly<\/a>, senior competition counsel at Google, said in Tuesday\u2019s Bloomberg report: \u201cWhile we still have concerns that these changes could expose Android users to harmful content and make the app experience worse, we\u2019re updating our External Offers Program for the EU with revised fees and more options for Android developers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The\u00a0Google Play store is updating its external offers program in the European Union to allow links to download&hellip;\n","protected":false},"author":2,"featured_media":307083,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[10443,2000,299,5187,3597,24273,12,3279,3281],"class_list":{"0":"post-357844","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-digital-transformation","9":"tag-eu","10":"tag-europe","11":"tag-european","12":"tag-google-play","13":"tag-mobile-apps","14":"tag-news","15":"tag-pymnts-news","16":"tag-whats-hot"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115057762463561669","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/357844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=357844"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/357844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/307083"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=357844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=357844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=357844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}