Now, after securing support from BGWM, the company has been able to scale up own its operations still further, moving to bigger offices and taking on another six full time staff.<\/p>\n
And CEO Dal Shoker is planning to grow his workforce from 60 to 120 over next three years.<\/p>\n
The backing being offered to the region\u2019s businesses by BGWM, which is run by the West Midlands Combined Authority (WMCA), is part of the Mayor\u2019s Growth Plan \u2013 a blueprint to fire up the regional economy.<\/p>\n
The Plan includes targeted support for local firms and has identified professional and financial services as one of five high growth sectors that have the potential to power the regional economy in the years ahead.<\/p>\n
![\"Dal](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/niyaa.jpg\")
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Dal Shoker, CEO of Niyaa People, with Mayor Richard Parker at the launch of the Mayor\u2019s Growth Plan<\/p>\n
Niyaa People began in 2008 and is part of the legion of successful local firms that have helped establish the West Midlands as the UK\u2019s biggest business, professional and financial services hub outside of London.<\/p>\n
By working alongside some of UK\u2019s leading social housing associations, more than 100 of which are based in the Midlands, Niyaa People has built a strong reputation for matching skilled professionals with roles in the sector \u2013 meeting the hiring needs of associations such as Midland Heart, Citizen Housing and Bournville Village Trust.<\/p>\n
The company has built up a network of housing professionals such as tradespeople, site managers, operations managers and directors, who are ready to be deployed across the region.<\/p>\n
By providing a pipeline of skilled staff into the social housing sector, their operations are also helping with the Mayor\u2019s mission to kickstart the biggest social housing programme the region has seen in decades, which will change the lives of thousands of families stuck in temporary accommodation.<\/p>\n
The Mayor said: \u201cOur business community is the lifeblood of our economy, and its success is key to making the West Midlands a great place to live, work, and do business.<\/p>\n
\u201cBy investing in specialist recruitment agencies like Niyaa People who have a deep knowledge of their sector, we can ensure that the right people can be matched with the right employer.<\/p>\n
\u201cIt\u2019s why my Growth Plan includes a focus on giving businesses the funding and support they need to expand, create jobs, and drive our economy forward.\u201d\u00a0<\/p>\n
Dal Shoker, CEO Niyaa People said: \u201cAs a growing local company that employs local people, moving to our expanded office marks an exciting new chapter for Niyaa People. The grant funding has been instrumental in helping us to hiring more people and in supporting our commercial fit-out.<\/p>\n
\u201cThrough initiatives like our People in Housing podcast and roundtables with sector thought leaders, we\u2019re helping to spark meaningful conversations that can shape the future of housing.<\/p>\n
\u201cAs a proud Birmingham-based business, we are deeply committed to contributing to the social housing sector \u2013 not only by providing highly skilled staff, but also by bringing fresh ideas, insight, and value to the industry. Our mission is simple. To help change the housing landscape for the better.\u201d<\/p>\n
Kul Sanghera, BGWM Birmingham & Solihull Account Manager said: \u201cWe are delighted to be working with such an innovative and high growth business as Niyaa People. I have an excellent relationship with Dal, we meet regularly to look at further opportunities to support their ambitious growth plans.\u00a0<\/p>\n
\u201cWe are currently helping them with embedding a new customer relationship management system and further support from the Business Energy Advice Service (BEAS) grant.\u201d<\/p>\n
Case study: Baljit Dhariwal and Midland Heart<\/strong><\/p>\n Housing association Midland Heart approached Niyaa People for help recruiting a ranger \u2013 a hands-on role that involves, maintaining communal areas and ensuring neighbourhoods remain safe and tidy for residents.<\/p>\n Consultant Luke Fenton worked with Midland Heart to find someone for the role and put forward Baljit Dhariwal, recognising that even though he didn\u2019t have the experience, he had the potential to learn and succeed in the job.<\/p>\n Mayor Richard Parker with neighbourhood ranger Baljit at a Midland Heart social housing block in Walsall<\/p>\n Unemployed at the time, Baljit had been struggling to find work but Luke helped him secure a three-month contract. That proved to be a life-changing moment, as Baljit has now secured a permanent job with the company.<\/p>\n He said \u201cA friend put me in touch with Luke at Niyaa People and within hours I had an interview booked for the next day. Since joining Midland Heart I feel like I\u2019ve made a real difference to local communities, and I\u2019m so thankful to both Niyaa People and Midland Heart for giving me this opportunity and for their support during my transition back into employment.\u201d<\/p>\n Luke Fenton consultant (Niyaa people), Mayor Richard Parker, Baljit Dhariwal neighbourhood ranger (Midland Heart), Dal Shoker CEO (Niyaa People) and Kevin Trevithick, team leader (Midland Heart)<\/p>\n Kieran Morris, Resourcing Manager at Midland Heart, added: \u201cSince joining us, Baljit has been a great asset to our Housing Management team, helping us to deliver an excellent service to our tenants and ensuring our neighbourhoods remain safe and clean spaces.\u201d<\/p>\n Baljit in action in his role as neighbourhood ranger<\/p>\n BGWM was set up by the WMCA and is run in partnership with its seven local authority members.\u00a0<\/p>\n The service is helping to drive the Mayor\u2019s Growth Plan by providing thousands of SMEs with tailored packages to help them grow, adopt digital technologies, transition to new supply chains, and access funding.\u00a0<\/p>\n![\"Mayor](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/5a2a6101.jpg\")
<\/p>\n![\"Luke](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/5a2a6084.jpg\")
<\/p>\n![\"Baljit](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/vlcsnap-2025-08-20-13h42m05s029.jpg\")
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