{"id":366697,"date":"2025-08-23T07:43:10","date_gmt":"2025-08-23T07:43:10","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/366697\/"},"modified":"2025-08-23T07:43:10","modified_gmt":"2025-08-23T07:43:10","slug":"eau-de-courgette-rise-in-foodie-perfumes-may-be-linked-to-weight-loss-drugs-fragrance","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/366697\/","title":{"rendered":"Eau de courgette: rise in foodie perfumes may be linked to weight-loss drugs | Fragrance"},"content":{"rendered":"

A rise in the number of sweet, food-scented perfumes on the market could be linked to an increase in the use of weight-loss medication, according to<\/a> the market research firm Mintel.<\/p>\n

Food-inspired fragrances, with scent profiles that feature vanilla, coffee and caramel and referred to in the industry as \u201cgourmand\u201d perfumes, have surged in popularity in the past three years. Launches of sugary-scented, dessert-themed fragrances increased by 24% last year alone, Mintel said.<\/p>\n

The rise in popularity is happening alongside the increased use of GLP-1 medications for weight loss<\/a>, such as Ozempic, Wegovy and Mounjaro.<\/p>\n

\u201cFragrance brands may increasingly explore such notes to address GLP-1-driven appetite suppression,\u201d said Clotilde Drap\u00e9, a global beauty analyst at Mintel, as consumers \u201cstrive to stay lean while enjoying decadent, food-inspired scents\u201d.<\/p>\n

Mintel\u2019s Future of Fragrance 2025 report predicts a further resurgence in sweet scents, tied to increased weight-loss medication use. \u201cOnline discussions have linked GLP-1 medications to changes in appetite and sensory experiences, potentially driving interest in sensory stimulation like fragrances,\u201d Drap\u00e9 said.<\/p>\n

Gourmand perfumes are trending heavily among younger consumers online. Google and TikTok searches for \u201cgourmand fragrances\u201d have shown year on year growth of +170% in the US since 2023, according to the New York-based consumer research firm Spate.<\/p>\n

The singer songwriter Sabrina Carpenter\u2019s Me Espresso is described as a sugary iced coffee in olfactory form. Photograph: Jordan Strauss\/Invision\/AP<\/p>\n

In April the singer, songwriter and actor Sabrina Carpenter released the fragrance Me Espresso, the latest addition to her gourmand-centred perfume line. It is described as a sugary iced coffee in olfactory form, with notes of espresso, biscuit and whipped cream. The Fragrance by Sabrina scents also include Sweet Tooth, Caramel Dream and Cherry Baby and are all shaped like chocolate bars, adding to the dessert-themed experience.<\/p>\n

\u201cGenerally speaking, it\u2019s a gen Z-inspired fragrance trend,\u201d said Amanda Carr, a fragrance writer at the website We Wear Perfume.<\/p>\n

For younger generations, with recently acquired spending power, gourmand is an accessible gateway into the perfume market. \u201cIt\u2019s like a baked cake or a sweet treat. It\u2019s very easy for somebody who\u2019s new to fragrance to understand it,\u201d says Carr.<\/p>\n

\u201cVanilla does hang about, it\u2019s a very heavyweight note. So it seems like a good value for money fragrance, and that appeals to gen Z as well.\u201d<\/p>\n

The global fragrance market continues to boom, with an expected annual growth of 3.3% in 2025, according to the data company Statista.<\/p>\n

Popular trends shared on TikTok include \u201cscent layering\u201d, which involves buying multiple scented body care products, from body oil to lotions, to boost the longevity of the fragrance.<\/p>\n

Drap\u00e9 said \u201cmood-boosting\u201d is the top reason for using fragrance in the UK, driving the popularity of sweet scents that are linked with indulgence.<\/p>\n","protected":false},"excerpt":{"rendered":"A rise in the number of sweet, food-scented perfumes on the market could be linked to an increase…\n","protected":false},"author":2,"featured_media":366698,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[51,16,15],"class_list":{"0":"post-366697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-uk","10":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115076963110006909","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/366697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=366697"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/366697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/366698"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=366697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=366697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=366697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}