{"id":371397,"date":"2025-08-25T03:58:11","date_gmt":"2025-08-25T03:58:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/371397\/"},"modified":"2025-08-25T03:58:11","modified_gmt":"2025-08-25T03:58:11","slug":"dragons-den-star-called-delusional-disaster-now-worth-40million-after-incredible-success","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/371397\/","title":{"rendered":"Dragons&#8217; Den star called &#8216;delusional disaster&#8217; now worth \u00a340million after incredible success"},"content":{"rendered":"<p>Dragons&#8217; Den star Alessandro Savelli left the popular show empty-handed but ended up being worth \u00a340million with his pasta company<\/p>\n<p>22:53, 24 Aug 2025Updated 22:53, 24 Aug 2025<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/0_Pasta-Evangelists.jpg\" alt=\"Dragons' Den star called 'delusional disaster' now worth \u00a340million\" loading=\"eager\"  \/>Dragons&#8217; Den star called &#8216;delusional disaster&#8217; now worth \u00a340million(Image: BBC)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \"><a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/all-about\/dragons-den\" target=\"_self\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Dragons&#8217; Den<\/a> star Alessandro Savelli left the show empty-handed but ended up being worth \u00a340million. The star co-founded and is the CEO of the popular Pasta Evangelists &#8211; a fresh pasta brand which originally started as letter box posted food kits.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Following his appearance on the show, Alessandro&#8217;s company is set to open 100 new restaurants across the UK in the next few years, including in the Midlands, <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/all-about\/scotland\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Scotland<\/a> and in the south of England. In a recent chat with The Grocer, the CEO discussed the brand&#8217;s plans to expand.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">He said they&#8217;re pumping \u00a330million into new restaurants. &#8220;The demand for our fresh, beautifully cooked artisan pasta is growing,&#8221; he explained.<\/p>\n<p>READ MORE: <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/3am\/celebrity-news\/what-celebs-levels-jeremy-clarkson-35721906\" data-tmdatatrack=\"read-more\" data-tmdatatrack-articleid=\"35721906\" data-tmdatatrack-source=\"editorial\" tabindex=\"0\" target=\"_blank\" rel=\"noopener\">What celebs got in their A-levels from Spice Girl success to Jeremy Clarkson&#8217;s flop<\/a>READ MORE: <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/tv\/tv-news\/peacemaker-season-2-cast-cameos-35750597\" data-tmdatatrack=\"read-more\" data-tmdatatrack-articleid=\"35750597\" data-tmdatatrack-source=\"editorial\" tabindex=\"0\" target=\"_blank\" rel=\"noopener\">Peacemaker season 2 cast, release date and connections to Superman as DC drama returns<\/a><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1756094291_749_0_Pasta-Evangelists.jpg\" alt=\"The star co-founded and is the CEO of the popular Pasta Evangelists \" loading=\"lazy\"  \/>The star co-founded and is the CEO of the popular Pasta Evangelists (Image: BBC)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">&#8220;Our intention is to become the UK&#8217;s fastest-growing, casual dining hot spot and the hottest place to eat for pasta lovers of all ages.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">He continued: &#8220;The hospitality industry is going through tough times at the moment, but we are confident that our business model is robust and dynamic.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">&#8220;And the proof of this is we have already bucked the trend with the confirmed opening of five more restaurants in the space of three months, and more to come.&#8221;<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Alessandro and his business partner Finn Lagun took part in the show in 2018 asking for a \u00a375,000 investment for a 2.5 per cent cut of the company. Their pitch was rejected, with Jenny Campbell saying Finn was &#8216;delusional&#8217; and &#8216;a disaster&#8217;.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1_529209.jpg\" alt=\"Anshu brought DabbaDrop to Dragons' Den\" loading=\"lazy\"  \/>Anshu Ahuja also failed to get the Dragons to invest(Image: BBC)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">There were many people who were rejected on Dragons&#8217; Den, including Anshu Ahuja &#8211; who entered the Den in an episode that aired, hoping to seek \u00a3100,000 for 3 percent of her business, DabbaDrop.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">The founder and her business partner had built up their sustainable takeaway business, inspired by the dabbawala system of Mumbai, in 2018, and had valued the business at more than \u00a33,000,000 just a few years later.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \"><a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/tv\/tv-news\/i-rejected-5-times-dragons-35650138\" target=\"_self\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">The entrepreneur was looking<\/a> for investment from the likes of Peter Jones, Sara Davies, Touker Suleyman, Deborah Meaden, and Steven Bartlett to help upscale DabbaDrop and encourage its growth outside of London.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">However, despite her inspirational ethics behind the sustainable product, and the fact that DabbaDrop had turned over more than \u00a3800,000 in its latest year, Anshu failed to convince the Dragons to invest.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Speaking about the show, she said: &#8220;We had done quite a lot of work going into Dragons\u2019 Den and our own fundraising round, so the \u00a34million valuation was independently valued, based on our \u00a3850,000 revenue and a lifetime value of the 1,500 subscribers at that point of nearly \u00a3400 per subscriber. At that point, we also had a 1,000-person waiting list, which is currently, even before airing, standing at 4,000 people.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">Anshu knew it was a \u201crisk\u201d to go on national TV and pitch her business, but was willing to take the leap as the team was fundraising for DabbaDrop at the time of being approached for the show.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \">They\u2019d already received interest from more than 2,000 investors, had reached millions of views on an <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/all-about\/instagram\" target=\"_blank\" aria-label=\"InstagramLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">Instagram<\/a> reel, and pledged more than \u00a31,000,000.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \"><strong class=\"Strong_strong__e2x35\">Follow Mirror Celebs on <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.tiktok.com\/@mirrorshowbiz\" target=\"_blank\" aria-label=\"TikTokLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">TikTok<\/a>, <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/story.snapchat.com\/p\/e938f430-2c82-432e-9424-9522e5dc822c\" target=\"_blank\" aria-label=\"SnapchatLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">Snapchat<\/a>, <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.instagram.com\/mirrorceleb\/\" target=\"_blank\" aria-label=\"InstagramLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">Instagram<\/a>, <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/twitter.com\/MirrorCeleb\/\" target=\"_blank\" aria-label=\"TwitterLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">Twitter<\/a>, <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.facebook.com\/MirrorCeleb\" target=\"_blank\" aria-label=\"FacebookLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">Facebook<\/a>, <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.youtube.com\/@MirrorCeleb\" target=\"_blank\" aria-label=\"YouTubeLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">YouTube<\/a> and <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.threads.net\/@dailymirror\" target=\"_blank\" aria-label=\"ThreadsLink opens in a new tab.\" tabindex=\"0\" rel=\"noopener\">Threads<\/a>.<\/strong><\/p>\n<p>READ MORE: <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.mirror.co.uk\/money\/shopping-deals\/huawei-smart-watch-battery-life-35761052\" data-tmdatatrack=\"read-more\" data-tmdatatrack-articleid=\"35761052\" data-tmdatatrack-source=\"editorial\" tabindex=\"0\" target=\"_blank\" rel=\"noopener\">Huawei smart watch with battery life that &#8216;lasts a week&#8217; 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