{"id":374791,"date":"2025-08-26T11:22:24","date_gmt":"2025-08-26T11:22:24","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/374791\/"},"modified":"2025-08-26T11:22:24","modified_gmt":"2025-08-26T11:22:24","slug":"i-left-my-c-suite-career-to-pursue-my-passion-writing-kids-books","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/374791\/","title":{"rendered":"I Left My C-Suite Career to Pursue My Passion: Writing Kids&#8217; Books"},"content":{"rendered":"<p>This as-told-to essay is based on a transcribed conversation with Shireen Eddleblute, who left a career in investment in 2024 to launch a children&#8217;s book series on financial literacy. Business Insider has verified her former employment. The story has been edited for length and clarity.<\/p>\n<p>I loved markets. I loved researching companies. I even got to ring the bell at the New York Stock Exchange \u2014 twice. My career in investment was an exciting part of my life.<\/p>\n<p>At the end of the day, though, I wanted to do more.<\/p>\n<p>So, I decided to become a children&#8217;s book author, writing stories about personal finance. It&#8217;s one of the best decisions I&#8217;ve ever made.<\/p>\n<p>Are you someone who made an unconventional career move? If you&#8217;re comfortable discussing it with a reporter, please fill out this <a target=\"_blank\" href=\"https:\/\/forms.gle\/Yyvcc2cBYxuveuyW6\" data-track-click=\"{&quot;click_type&quot;:&quot;other&quot;,&quot;element_name&quot;:&quot;callout_box&quot;,&quot;event&quot;:&quot;outbound_click&quot;}\" rel=\" nofollow noopener\">quick form. <\/a>We want to hear from people who have stepped out of corporate life in nontraditional ways.<\/p>\n<p>                My first career pivot<\/p>\n<p id=\"28a86801-6591-4a5e-be14-602a95e6cd6a\">I got into the investment industry three decades ago, driven to climb the corporate ladder as a <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/inside-hedge-fund-career-multistrategy-portfolio-manager-churn-2025-4\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"noopener\">portfolio manager<\/a> for a big institutional fund.<\/p>\n<p>I joined Voyageur Asset Management in 1999. It was acquired by RBC in 2001, and I worked there until 2009 as a portfolio manager and senior equity research analyst.<\/p>\n<p>During my time there, I helped grow seed money and co-managed a quantitative micro-cap fund.<\/p>\n<p>I worked there for a decade before I decided to take a step back and focus on my family. That was my first <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/astronaut-career-left-nasa-desk-job-2025-7\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"noopener\">career pivot.<\/a><\/p>\n<p>My mother was 80 at the time. I&#8217;m an only child, and my father died when I was 17. Culturally, I knew it was my responsibility to care for her, and my husband was on board with that.<\/p>\n<p>At the time, both of our careers were doing well. But as my mother&#8217;s health declined, I decided it was time for me to officially become a stay-at-home mom and a stay-at-home daughter.<\/p>\n<p>It was a major hit to our finances.<\/p>\n<p>I went from being Shireen Eddleblute, portfolio manager for a multi-billion-dollar fund, to being Ben and Ethan&#8217;s mom, a wife, and a daughter.<\/p>\n<p>Up until then, my whole identity had been about my career, but it was the best decision to be able to stay at home and focus on my loved ones.<\/p>\n<p>                      Related stories<\/p>\n<p>                                <img decoding=\"async\" class=\"lazy-image \" viewbox=\"0 0 1 1\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/placeholder.png\" alt=\"\"\/><\/p>\n<p>                            Business Insider tells the innovative stories you want to know<\/p>\n<p>                                <img decoding=\"async\" class=\"lazy-image \" viewbox=\"0 0 1 1\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/04\/placeholder.png\" alt=\"\"\/><\/p>\n<p>                            Business Insider tells the innovative stories you want to know<\/p>\n<p>            <strong>An 11-year sabbatical<\/strong><\/p>\n<p id=\"d10bb9c5-4280-4630-97e0-bae8af166d72\">That break ended up being an 11-year career sabbatical.<\/p>\n<p>In that time, I did a lot of volunteering. I became a free math tutor and helped vulnerable and disadvantaged children.<\/p>\n<p>Once our youngest child went to college, I was itching to get back to work.<\/p>\n<p>I&#8217;d always felt a tugging at my heart to help kids learn financial literacy because it isn&#8217;t taught enough in the US.<\/p>\n<p>But then, a former colleague at RBC was joining a company called Newday Impact Investing, and<a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/left-ceo-job-pursue-passion-career-change-2024-9\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"noopener\"> my passion project<\/a> was put on pause. In 2021, I was invited to be the company&#8217;s Chief Diversity Officer, co-portfolio manager, and director of <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/personal-finance\/investing\/esg-investing\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"noopener\">ESG research for a sustainable investment fund.<\/a><\/p>\n<p>Sustainable investment was right up my alley, and the idea of doing well by doing good really resonated with me.<\/p>\n<p><strong>Pursuing my passion project<\/strong><\/p>\n<p id=\"5d3fe5ae-797b-434e-ba72-5962cfd6959c\">A couple of years ago, my mom died. I was feeling lost after that. I had become an orphan.<\/p>\n<p>By then, I was in my 50s, and I had reached a point where I really just wanted to do something to help people, like my parents had always done for others.<\/p>\n<p>My parents were givers. They raised me with the mantra, &#8220;To whom much is given, much is required.&#8221;<\/p>\n<p>During my childhood, my father often talked to me about the <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/personal-finance\/banking\/how-to-save-money\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"noopener\">importance of saving<\/a> and investing. When I was volunteering with foster children during my sabbatical, it made me realize just how fortunate I was. I always thought about the children who don&#8217;t have parents to talk to about money with.<\/p>\n<p>I realized I wanted to build something that could outlive me.<\/p>\n<p>              <img xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"lazy-image \" encoding=\"UTF-8\" width=\"1\" height=\"1\" data-content-type=\"image\/jpeg\" srcs=\"{&quot;https:\/\/i.insider.com\/68a87136a17a8c5b40534cd9&quot;:{&quot;contentType&quot;:&quot;image\/jpeg&quot;,&quot;aspectRatioW&quot;:1091,&quot;aspectRatioH&quot;:818}}\" alt=\"Shireen Eddleblute picture\"\/><\/p>\n<p>                      Shireen Eddleblute worked in investment. Now, she writes children&#8217;s books.<\/p>\n<p>              Courtesy of Shireen Eddleblute<\/p>\n<p>In 2024, I decided to take this leap of faith to finally focus on my passion project, which would become my second career pivot.<\/p>\n<p>I left investing to start my company, Sprouting Sparks, which makes kids&#8217; books on financial literacy.<\/p>\n<p>My goal was to try to reach these kids at a young age, between the ages of four and eight, so that when they get to high school, finance wouldn&#8217;t be a foreign topic to them.<\/p>\n<p>The book series I created is meant to be a resource for parents, educators, and caregivers.<\/p>\n<p><strong>I&#8217;m not naturally creative<\/strong><\/p>\n<p id=\"c2ac0a9b-05eb-4e26-8b36-e1c40b069fec\">Going into this, I didn&#8217;t know much at all about writing or publishing books.<\/p>\n<p>I took some writing masterclasses and got certified to be a financial education instructor.<\/p>\n<p>Even though I have all these ideas, I&#8217;m not naturally creative, so I went to a children&#8217;s author conference in Canada. By the end of the conference, I was ready.<\/p>\n<p>I then did extensive research to find a hybrid publisher. The company I used, Bear With Us Productions, handled the editing process and formatting and helped me find an illustrator.<\/p>\n<p>              <img xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"lazy-image \" encoding=\"UTF-8\" width=\"1\" height=\"1\" data-content-type=\"image\/jpeg\" srcs=\"{&quot;https:\/\/i.insider.com\/68a87067194a2d49b8aefecb&quot;:{&quot;contentType&quot;:&quot;image\/jpeg&quot;,&quot;aspectRatioW&quot;:4686,&quot;aspectRatioH&quot;:7025}}\" alt=\"Shireen Eddleblute holding a Sprouting Sparks mug\"\/><\/p>\n<p>                      Shireen Eddleblute runs Sprouting Sparks, which makes children&#8217;s books on financial literacy.<\/p>\n<p>              Courtesy of Shireen Eddleblute<\/p>\n<p>I went from getting a paycheck and company stock to having no income and needing to fund a children&#8217;s book series project on my own.<\/p>\n<p>I was able to take this step because I was fortunate enough to have done well in my career. Portfolio management can be very lucrative. I am also blessed that my husband has a thriving career.<\/p>\n<p>I didn&#8217;t go into this thinking I was going to make a single cent. My goal was never to be a millionaire from writing children&#8217;s books. I went into it thinking, &#8220;If I can just reach one person, I can at least say I tried.&#8221;<\/p>\n<p>The positive feedback, the five-star Amazon reviews, and people sending me pictures of their children holding the book made me realize I did my part and gave me more motivation for the next book.<\/p>\n<p>Managing institutions&#8217; money was definitely a passion for a time, and I&#8217;m very proud of what I accomplished in that chapter of my career. At this stage of my life, it&#8217;s right that I made this move.<\/p>\n<p>Although my pay may have decreased substantially, happiness and fulfillment don&#8217;t have a price tag.<\/p>\n<p>Knowing that I may be helping vulnerable and disadvantaged folks, whether they come from two-parent homes or no-parent families, makes me feel like I can die happy, knowing I tried to make a difference.<\/p>\n","protected":false},"excerpt":{"rendered":"This as-told-to essay is based on a transcribed conversation with Shireen Eddleblute, who left a career in investment&hellip;\n","protected":false},"author":2,"featured_media":374792,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3938],"tags":[3444,77,16,15],"class_list":{"0":"post-374791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-books","8":"tag-books","9":"tag-entertainment","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/374791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=374791"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/374791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/374792"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=374791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=374791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=374791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}