{"id":378138,"date":"2025-08-27T17:10:14","date_gmt":"2025-08-27T17:10:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/378138\/"},"modified":"2025-08-27T17:10:14","modified_gmt":"2025-08-27T17:10:14","slug":"sneak-peek-northern-irelands-first-lego-store-arrives-in-belfast","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/378138\/","title":{"rendered":"Sneak peek &#8211; Northern Ireland&#8217;s first Lego store arrives in Belfast"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1756314614_919_video.jpg\" loading=\"eager\" width=\"100%\" data-testid=\"article-image\"  \/><\/p>\n<p class=\"beltel-ebe0ecc6_root beltel-ebe0ecc6_caption1 beltel-300db776_none beltel-91174671_secondary beltel-66f0fec7_regular beltel-1d70522a_marginbottom0 beltel-1d70522a_marginleft0 beltel-1d70522a_marginright0 beltel-1d70522a_margintop3 beltel-b48c4984_left\" style=\"color:var(--color-grey-60)\">Sneak peek &#8211;  Northern Ireland&#8217;s first Lego store arrives in Belfast <\/p>\n<p class=\"beltel-ebe0ecc6_root beltel-ebe0ecc6_paragraph beltel-300db776_none beltel-91174671_primary beltel-1d70522a_marginbottom0 beltel-1d70522a_margintop0 beltel-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Northern Ireland&#8217;s first Lego store arrives in Victoria Square with a wide range of sets for people of all ages.<\/p>\n<p class=\"beltel-ebe0ecc6_root beltel-ebe0ecc6_paragraph beltel-300db776_none beltel-91174671_primary beltel-1d70522a_marginbottom5 beltel-1d70522a_margintop0 beltel-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">As well as the traditional Lego ranges, it offers its popular franchise ranges including Star Wars, Marvel, Disney, Harry Potter, Fortnite and Minecraft. And continuing to tap into its AFOL (an acronym for Adults Who Love Lego) audience \u2013 the store has 3D floral arrangements and fine art works such as Van Gogh\u2019s Sunflowers.<\/p>\n<p class=\"beltel-ebe0ecc6_root beltel-ebe0ecc6_paragraph beltel-300db776_none beltel-91174671_primary beltel-1d70522a_marginbottom5 beltel-1d70522a_margintop0 beltel-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">Shweta Munshi, vice president of Marketing LEGO Retail at the LEGO Group, said: &#8220;The store is an experience channel, and an experience place, and we really hope to build a deep connection with the community here, where kids come in with their parents, their grandparents, and treat this like an extended playground.&#8221;<\/p>\n<p class=\"beltel-ebe0ecc6_root beltel-ebe0ecc6_paragraph beltel-300db776_none beltel-91174671_primary beltel-1d70522a_marginbottom5 beltel-1d70522a_margintop0 beltel-b48c4984_inherit\" style=\"color:var(--color-primary-80)\">The Lego store opens on Thursday 28th August.<\/p>\n","protected":false},"excerpt":{"rendered":"Sneak peek &#8211; Northern Ireland&#8217;s first Lego store arrives in Belfast Northern Ireland&#8217;s first Lego store arrives in&hellip;\n","protected":false},"author":2,"featured_media":378139,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5011],"tags":[82132,1144,16,15],"class_list":{"0":"post-378138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-northern-ireland","8":"tag-kirsten-elder","9":"tag-northern-ireland","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115101841939525405","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/378138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=378138"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/378138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/378139"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=378138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=378138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=378138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}