{"id":387103,"date":"2025-08-31T12:20:11","date_gmt":"2025-08-31T12:20:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/387103\/"},"modified":"2025-08-31T12:20:11","modified_gmt":"2025-08-31T12:20:11","slug":"jd-sports-europe-brand-marketing-director-exits-for-role-in-food-sector","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/387103\/","title":{"rendered":"JD Sports Europe brand marketing director exits for role in food sector"},"content":{"rendered":"

\n Published<\/b>
\n <\/p>\n

August 31, 2025<\/p>\n

\n Sportswear and fashion creative Chris Waters has been lost to fashion for the food industry. The brand marketing director of JD Sports<\/a> UK\/Europe has just left to join German Doner Kebab as its chief marketing officer.\u00a0<\/p>\n

\"\" DR<\/p>\n

Waters had worked at JD<\/a> for three years forming the link between the brand and agency-of-choice Uncommon Creative Studio which was responsible for the launch of its “bold new global brand identity\u201d \u2018Forever Forward\u2019 while he is also cited for \u201cdelivering award-winning campaigns that deeply resonated with Gen Z audiences\u201d.<\/p>\n

Waters joined as UK retail marketing director in 2022 becoming brand marketing director in 2023.<\/p>\n

Before JD Sports, he was head of in-store marketing at supermarket Morrisons<\/a>. He also previously worked in various marketing roles at another supermarket, Asda<\/a>, bringing over 20 years of combined experience across the FMCG and fashion retail sectors.<\/p>\n

Waters has now joined the fast-expanding high-street food retailer, which has plans to open 300 UK restaurants and achieve \u00a3400 million in sales by 2028.<\/p>\n

Just last week, JD Sports Fashion issued a trading update for Q2 and HI showing like-for-like sales dipped in both periods, \u2018organic\u2019 (currency-neutral sales factoring out acquisitions) rose however. Importantly too, it said its just-opened new giant Manchester store is performing strongly.\n <\/p>\n

\n Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Published August 31, 2025 Sportswear and fashion creative Chris Waters has been lost to fashion for the food…\n","protected":false},"author":2,"featured_media":387104,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[486,952,2000,299,5187,2584,10019,53675,15909,1797,5775,15910],"class_list":{"0":"post-387103","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-asda","9":"tag-beauty","10":"tag-eu","11":"tag-europe","12":"tag-european","13":"tag-fashion","14":"tag-jd","15":"tag-jd-sports","16":"tag-luxury","17":"tag-morrisons","18":"tag-network","19":"tag-professionals"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115123350851736576","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/387103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=387103"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/387103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/387104"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=387103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=387103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=387103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}