{"id":387891,"date":"2025-08-31T22:01:14","date_gmt":"2025-08-31T22:01:14","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/387891\/"},"modified":"2025-08-31T22:01:14","modified_gmt":"2025-08-31T22:01:14","slug":"celebrating-edinburghs-dyslexic-thinking-in-entrepreneurship-the-nen-north-edinburgh-news","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/387891\/","title":{"rendered":"Celebrating Edinburgh\u2019s Dyslexic Thinking in entrepreneurship \u2013 The NEN \u2013 North Edinburgh News"},"content":{"rendered":"<p><strong>Powerful billboard at multiple locations aims to inspire the next generation of Edinburgh\u2019s dyslexic entrepreneurs<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li class=\"\">A powerful new billboard at multiple locations including The Edinburgh Arch and The Edinburgh Towers in Edinburgh aims to inspire the next generation of Edinburgh\u2019s entrepreneurs\u00a0<\/li>\n<li class=\"\">The billboard is part of a nationwide campaign from Virgin StartUp, Made By Dyslexia and Virgin Unite to celebrate the power of Dyslexic Thinking in entrepreneurship\u00a0\u00a0<\/li>\n<li class=\"\">New analysis reveals that dyslexic entrepreneurs contribute at least \u00a34.6bn to UK GDP each year*, supporting more than 60,000 jobs\u00a0<\/li>\n<li class=\"\">At least one in three entrepreneurs are dyslexic and Dyslexic Thinking powers some of the world\u2019s most iconic brands\u00a0\u00a0<\/li>\n<li class=\"\">Virgin StartUp has launched a first-of-its-kind business accelerator programme, Momentum, to support dyslexic entrepreneurs in scaling their business<\/li>\n<\/ul>\n<p><a href=\"https:\/\/i0.wp.com\/nen.press\/wp-content\/uploads\/2025\/08\/virgin-dyslexic.webp?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1756677672_741_virgin-dyslexic.webp\" alt=\"\" class=\"wp-image-212269\"  \/><\/a><\/p>\n<p class=\"\"><strong>Striking new billboards have appeared in Edinburgh this week, celebrating the power of Dyslexic Thinking and inspiring the next generation of dyslexic entrepreneurs in the city.\u00a0\u00a0<\/strong><\/p>\n<p class=\"\">The prominent billboard, placed at multiple locations including The Edinburgh Arch and The Edinburgh Towers in Edinburgh, is part of a nationwide campaign from Made By Dyslexia, Virgin StartUp and Virgin Unite, spotlighting the unique strengths of dyslexic entrepreneurs. <\/p>\n<p class=\"\">Designed to spark conversation and pride in the city\u2019s dyslexic community, the billboard reminds passers-by that Dyslexic Thinking has powered world-changing inventions like the car, the lightbulb and the smartphone. <\/p>\n<p><a href=\"https:\/\/i0.wp.com\/nen.press\/wp-content\/uploads\/2025\/08\/dyslexic-entrepreneurs.jpg?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1756677672_373_dyslexic-entrepreneurs.jpg\" alt=\"\" class=\"wp-image-212289\"  \/><\/a><\/p>\n<p class=\"\"><strong>Dyslexic Thinking is also famously the driving force behind many of the world\u2019s most successful brands including Apple, Ikea, Virgin and Jo Malone.<\/strong>\u00a0<\/p>\n<p class=\"\">New analysis from the global charity, <a href=\"https:\/\/www.madebydyslexia.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Made By Dyslexia<\/a>, shows that dyslexic entrepreneurs contribute a staggering \u00a34.6 billion or more to UK GDP every year whilst supporting more than 60,000 jobs.\u00a0\u00a0<\/p>\n<p class=\"\">At least one in three business founders are dyslexic, suggesting that Dyslexic Thinking skills (skills that dyslexics typically over-index in), such as problem-solving, creativity, visualisation, communication and big-picture thinking, are an excellent match for a career as an entrepreneur.\u00a0<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/nen.press\/wp-content\/uploads\/2025\/08\/entrepreneur-dyslexia.jpg?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1756677673_323_entrepreneur-dyslexia.jpg\" alt=\"\" class=\"wp-image-212288\"  \/><\/a><\/p>\n<p class=\"\"><strong>Edinburgh has been selected as one of 46 locations across the UK where the billboards will appear until 7 September.\u00a0\u00a0<\/strong><\/p>\n<p class=\"\">To support those who are already carving out a career as a dyslexic business founder, Virgin StartUp \u2013 Virgin\u2019s home of entrepreneurship in the UK \u2013 is launching a first-of-its-kind, free business programme called \u201cMomentum\u201d, to help dyslexic entrepreneurs scale their businesses, using their unique Dyslexic Thinking skills.\u00a0<\/p>\n<p class=\"\">\u00a0Sir Richard Branson has famously spoken about how his dyslexia has helped him build one of the world\u2019s most recognisable brands; Virgin, which started in 1970 as a mail order business and now has nearly 50 businesses across 34 countries and six different sectors.\u00a0<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/nen.press\/wp-content\/uploads\/2023\/03\/branson-virgin-hotel-opens.jpg?ssl=1\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"439\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1756677673_396_branson-virgin-hotel-opens.jpg\" alt=\"\" class=\"wp-image-149297\"  \/><\/a><\/p>\n<p class=\"\"><strong>Sir Richard Branson, Founder of the Virgin Group,<\/strong> <strong>said<\/strong>: <strong>\u201cMuch of my success as an entrepreneur comes from my Dyslexic Thinking. It\u2019s my superpower. <\/strong><\/p>\n<p class=\"\">\u201cDyslexic Thinking has enabled me to see the world differently and find new solutions to old problems that businesses were struggling to address. <\/p>\n<p class=\"\">\u201cThe world needs dyslexic entrepreneurs more than ever, so I\u2019m delighted to support this campaign and I am looking forward to hearing the stories behind the dyslexic founders who join the Virgin StartUp programme.\u201d\u00a0\u00a0<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/nen.press\/wp-content\/uploads\/2025\/08\/entrepreneurs-dyslexic-1.jpg?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/08\/1756677674_139_entrepreneurs-dyslexic-1.jpg\" alt=\"\" class=\"wp-image-212290\"  \/><\/a><\/p>\n<p class=\"\"><strong>Kate Griggs, dyslexic social entrepreneur and Founder of global charity Made By Dyslexia added:<\/strong> <strong>\u201cEntrepreneurs are the engine of the British economy \u2013 and research shows Dyslexic Thinking fuels at least one in three of them.<\/strong> <\/p>\n<p class=\"\">\u201cTo boost growth, create jobs, and move the nation forward, the UK has never needed Dyslexic Thinking more. <\/p>\n<p class=\"\">\u201cWe hope that this campaign will inspire and encourage Dyslexic Thinkers in Edinburgh to consider how they could use their unique skills to build the innovative businesses of tomorrow.\u201d\u00a0\u00a0<\/p>\n<p class=\"\">For more information about Dyslexic Entrepreneurship or Virgin StartUp\u2019s Momentum Programme visit <a href=\"https:\/\/www.virginstartup.org\/1in3founders\" target=\"_blank\" rel=\"noreferrer noopener\">www.virginstartup.org\/1in3founders<\/a>\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>Like this:<\/p>\n<p>Like Loading&#8230;<\/p>\n<p><a class=\"sd-link-color\"\/>\t<\/p>\n","protected":false},"excerpt":{"rendered":"Powerful billboard at multiple locations aims to inspire the next generation of Edinburgh\u2019s dyslexic entrepreneurs A powerful new&hellip;\n","protected":false},"author":2,"featured_media":387892,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8816],"tags":[748,1102,4884,712,16,15],"class_list":{"0":"post-387891","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-edinburgh","8":"tag-britain","9":"tag-edinburgh","10":"tag-great-britain","11":"tag-scotland","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115125635292271148","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/387891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=387891"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/387891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/387892"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=387891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=387891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=387891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}