{"id":391292,"date":"2025-09-02T07:17:25","date_gmt":"2025-09-02T07:17:25","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/391292\/"},"modified":"2025-09-02T07:17:25","modified_gmt":"2025-09-02T07:17:25","slug":"vivere-london-hails-aw25-rebrand-as-it-focuses-on-uk-and-international-growth","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/391292\/","title":{"rendered":"Vivere London hails AW25 rebrand as it focuses on UK and international growth"},"content":{"rendered":"<p>\n                                    <b>Published<\/b><br \/>\n                                    <\/p>\n<p>                                        September 2, 2025<\/p>\n<p class=\"article-content col-md-8 offset-md-1\">\n                                Vivere London, the company and label unveiled just over two years ago, has a big new development with new branding launching alongside its AW25 collection.<\/p>\n<p><img decoding=\"async\" class=\"news-image\" style=\"width:100%;max-width:677px;\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/b062.png\" alt=\"\" loading=\"lazy\"\/> Vivere<\/p>\n<p>MD Laura Corrigan-Conway said it\u2019s \u201cmore than just a rebrand; it\u2019s a repositioning of Vivere for the next stage of our growth. We\u2019ve built a strong foundation, and with this new identity and collection, we\u2019re ready to expand our reach into new territories and strengthen our wholesale partnerships\u201d.<\/p>\n<p>With that in mind, the company is supporting the relaunch with targeted marketing, digital campaigns, and showroom presentations \u201cto engage existing retail partners and attract new stockists across the UK, Europe, and the USA\u201d.<\/p>\n<p class=\"col-md-8 offset-md-1 article-content--texte\">As part of this, it\u2019s \u201cactively seeking distribution and agent partnerships in key international markets\u201d.<\/p>\n<p>Vivere was launched by entrpreneur\/brand and retail specialist Damian Hopkins (whose company now also owns <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-roksanda\" title=\"Roksanda\" target=\"_blank\" rel=\"noopener\">Roksanda<\/a>) with by designer Savannah Miller in July 2023. Corrigan-Conway was named to her current role in early 2024, joining from Shrimps LDN Limited, where she was was also MD. Before that she had more than 15 years\u2019 experience in senior roles at companies including <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-reiss\" title=\"Reiss\" target=\"_blank\" rel=\"noopener\">Reiss<\/a>, Karen Millen and <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-ted-baker\" title=\"Ted Baker\" target=\"_blank\" rel=\"noopener\">Ted Baker<\/a>.<\/p>\n<p>We\u2019re told the rebrand she\u2019s overseeing \u201cmarks a significant step in Vivere\u2019s evolution, reflecting its confident, modern aesthetic while staying true to its commitment to exceptional quality, and considered pricing\u201d.\u00a0<\/p>\n<p>It comes with a new visual identity, featuring a \u201cgraphic logo, elevated colour palette, and sleek new packaging\u201d, that \u201chas been designed to strengthen the brand\u2019s presence in the UK and international markets\u201d.<\/p>\n<p>The label is now under the creative direction of Danish\u00a0head of design Tine Molberg. She also joined in early 2024 after a career spent at Toast, <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-whistles\" title=\"Whistles\" target=\"_blank\" rel=\"noopener\">Whistles<\/a>, Topshop\/Topman and <a class=\"fnwAddLinks\" href=\"https:\/\/uk.fashionnetwork.com\/tags-vanessa-bruno\" title=\"Vanessa Bruno\" target=\"_blank\" rel=\"noopener\">Vanessa Bruno<\/a>.\u00a0<\/p>\n<p>Her AW25 collection showcases \u201can elegant blend of contemporary tailoring, statement outerwear, and versatile day-to-evening pieces. Luxurious fabrics, rich seasonal tones, and meticulous detailing combine to offer a wardrobe that is both relevant and enduring\u201d.\n                            <\/p>\n<p>\n                                Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Published September 2, 2025 Vivere London, the company and label unveiled just over two years ago, has a&hellip;\n","protected":false},"author":2,"featured_media":391293,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[952,748,393,2584,4884,257,15909,5775,15910,135573,135575,135572,16,15,135571,135574],"class_list":{"0":"post-391292","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-beauty","9":"tag-britain","10":"tag-england","11":"tag-fashion","12":"tag-great-britain","13":"tag-london","14":"tag-luxury","15":"tag-network","16":"tag-professionals","17":"tag-reiss","18":"tag-roksanda","19":"tag-ted-baker","20":"tag-uk","21":"tag-united-kingdom","22":"tag-vanessa-bruno","23":"tag-whistles"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115133483846416005","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/391292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=391292"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/391292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/391293"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=391292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=391292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=391292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}