VisitBritain is gearing up to host its \u2018Destination Britain Americas\u2019 trade mission to grow inbound tourism and drive economic growth with British tourism suppliers set to show top buyers from across the USA, Canada and Brazil why Britain is the destination to visit now. <\/p>\n
Taking place from 10 to 14 September in Riviera Maya, Mexico, the 3-day trade event sees 53 British tourism industry suppliers meet with 47 top buyers to drive business to Britain.\u202f <\/p>\n
International buyers will have the opportunity to learn about Britain\u2019s destinations, and world class experiences from Bath, Birmingham, Bristol, the Cotswolds, County Durham, Cumbria, Derbyshire, Manchester, Oxfordshire, the Peak District and the West Midlands alongside Scotland and Wales. One-to-one meetings, networking events and seminars will build destination knowledge to broaden travel itineraries and drive visitor spending into regional economies. <\/p>\n
VisitBritain CEO Patricia Yates, who is leading the trade mission, said:\u202f\u201cThis major trade mission brings our incredibly important Brazil, Canada and USA markets together with British suppliers to do business and drive economic growth. We are shining the spotlight on the fantastic products and experiences on offer across Britain, making sure those are sold internationally, boosting Britain\u2019s economy.\u201d
\u202f
\u201cBuilding product and destination knowledge broadens travel itineraries, so visitors can explore more of Britain spreading the economic benefits of visitor spending across our nations and regions and supporting local jobs and businesses.\u201d<\/p>\n
\u201cThe size of our delegation shows the enthusiasm from British tourism suppliers to do business in these markets and to hear first-hand from buyers on the motivations and trends driving travel to Britain. We are looking forward to showcasing our warm welcome alongside all the great reasons to book a trip to Britain right now.\u201d
\u202f\u202f
British suppliers joining the trade mission include hotels, visitor attractions, transport providers, retailers, tour and sightseeing operators spanning the length-and-breadth of the nations and regions.\u202f\u202f <\/p>\n
The trade mission comes as VisitBritain continues to roll out its international \u2018Starring GREAT Britain\u2019 campaign. Launched earlier this year, the campaign is using the powerful draw of film and tv locations and places seen-on-screen to inspire visitors to discover more of Britain. VisitBritain\u2019s latest research shows that among those visitors considering a trip to the UK, nine out of ten surveyed would be interested in visiting a film or tv location.\u202f\u202f
\u202f\u202f <\/p>\n
Inbound tourism is one of the UK\u2019s most valuable service exports and a major part of British trade, worth an estimated \u00a334.9 billion to the economy in 2025 in visitor spending.\u202f\u202f <\/p>\n","protected":false},"excerpt":{"rendered":"VisitBritain is gearing up to host its \u2018Destination Britain Americas\u2019 trade mission to grow inbound tourism and drive…\n","protected":false},"author":2,"featured_media":397424,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5018,3,4],"tags":[748,393,4884,1144,23195,712,16,15,1764],"class_list":{"0":"post-397423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-britain","8":"category-uk","9":"category-united-kingdom","10":"tag-britain","11":"tag-england","12":"tag-great-britain","13":"tag-northern-ireland","14":"tag-pub-news-hospitality-news","15":"tag-scotland","16":"tag-uk","17":"tag-united-kingdom","18":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115146432408309632","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/397423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=397423"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/397423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/397424"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=397423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=397423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=397423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}