the Telegraph report.<\/a><\/p>\nBusiness owner Georgia Buchanan, who founded a ‘baby tee’ brand called Ruby Loot last year, has gone public with the claims the players have replicated her ideas to create their own fashion line, Below The Shoulder.<\/p>\n
Team England Rugby, the players\u2019 association which represents England internationals, is seeking legal counsel on behalf of the three players but declined to comment, it is reported.<\/p>\n
Buchanan said she never copyrighted the Ruby Loot designs and there is no suggestion the players have done anything legally wrong.<\/p>\n
But Buchanan says she was stunned when the Below The Shoulder brand launched, with the England stars heavily involved in promoting the clothing on their social media channels. It came, she says, after she was approached about a potential collaboration by another player, Harlequins scrum-half Emma Swords, who was a fan of her work.<\/p>\n
The partnership did not materialise, but six weeks later Swords is claimed to have launched the Below The Shoulder T-shirt brand, with Harrison, Bern and Breach all listed as co-founders and all involved in promotional activities. Swords was contacted for comment by the Telegraph.<\/p>\n
The T-shirts have slogans printed across the chest area that are specifically related to rugby, such as \u201cTwo Handed Touch\u201d and \u201cGet Muddy With Me\u201d and \u201cTackle Me\u201d.<\/p>\n
Buchanan has now taken to TikTok to describe her dismay, saying she was \u201clost for words\u201d when she discovered the players had launched their own brand.<\/p>\n
\u201cI don\u2019t like pitting women against each other, but on principle I\u2019ve decided I have to make it [the TikTok],\u201d she said.<\/p>\n
\u201cI go on the page and it turns out the female rugby player has launched her own brand that could be seen to look very similar to my entire brand identity\u2026 the exact same product, the same colour ways, the same fonts, the same tone of voice, the same content of shoot styles, the same styling, the same everything bar the exact slogan words.\u201d<\/p>\n
The group started promoting the T-shirts on Instagram last month, with a \u00a332 World Cup edition already listed as sold out.<\/p>\n
The Telegraph reports Buchanan held a call with Swords and Breach last Friday to discuss the issue and changes to the brand that could be made to distinguish it more from her own brand. The players are said to have agreed to pause sales of the current T-shirts at Buchanan\u2019s request.<\/p>\n
Erasmus reveals exact points Springboks need to beat All Blacks<\/p>\n
Rassie Erasmus has warned South Africa they cannot rely on penalties alone if they want to topple the All Blacks at Eden Park on Saturday night.<\/p>\n
The Springboks coach insists history shows teams must hit a specific points tally if they are to stand a chance of victory against New Zealand.<\/p>\n
\u201cHistory has shown you must score 28 points against New Zealand if you want to beat them,\u201d Erasmus said at his team naming press conference. \u201cSo you have to score tries. We have plans \u2026 we have to score tries and get to plus 25 points if we want to win the game.\u201d<\/p>\n
While the 2023 World Cup final was a low-scoring 12-11 Springboks win, Erasmus pointed out that was the exception, with their last victory in New Zealand \u2013 a 36-34 thriller \u2013 producing 11 tries.<\/p>\n
The coach said South Africa must balance their physical, kick-heavy game with the ability to open up when needed. \u201cPeople say you must go back to the way you play \u2013 for us we feel like we have to do both. New Zealand\u2019s natural way is making it loose, making it fast \u2026 once they open you up, you struggle to contain them.\u201d<\/p>\n
Erasmus also explained his captaincy decision, with Jesse Kriel to lead the side despite Siya Kolisi starting at number eight. Kolisi had originally been bracketed due to injury, only to be passed fit after Jean-Luc du Preez suffered a knee complaint.<\/p>\n
The clash will also see Kolisi go head-to-head with his close friend and opposite number Ardie Savea, who is set to win his 100th Test. \u201cIt\u2019s a massive game for Ardie and we respect him and congratulate him,\u201d Erasmus added. \u201cSiya is proud of him, knowing him as a friend.\u201d<\/p>\n
Schmidt tells Wallabies star to be patient after fresh omission<\/p>\n
Australia boss Joe Schmidt says Lukhan Salakaia-Loto must bide his time after being overlooked again for a Wallabies recall.<\/p>\n
The 41-cap lock has missed out on selection for Saturday\u2019s Rugby Championship clash with Argentina in Townsville, despite Will Skelton\u2019s return to France for club duty.<\/p>\n
Salakaia-Loto, 28, had been sidelined late in the Super Rugby Pacific season and, despite strong form on the British and Irish Lions tour, was unable to force his way into the squad. He was an unused member during both Tests in South Africa and was again absent when Schmidt named his side to face Los Pumas.<\/p>\n
Instead, Tom Hooper has been shifted from the back row into the second row, allowing captain Harry Wilson to return from a knee injury at No.8.<\/p>\n
\u201cOnce someone has the jersey, it\u2019s their challenge to lose it,\u201d Schmidt explained. \u201cTom Hooper didn\u2019t deserve to lose it, and Bobby Valetini came back and played well too. It\u2019s about fitting players in and the challenge for others is to work their way in.<\/p>\n
\u201cLukhan\u2019s a smart lineout player, a big athlete \u2013 there\u2019s lots to like. It\u2019s just about timing.\u201d<\/p>\n
Schmidt also pointed to rising competition in the second row, highlighting Salakaia-Loto\u2019s Reds teammate Josh Canham, who has joined the squad after impressing in club rugby.<\/p>\n
The coach was quick to ease concerns over Wilson\u2019s fitness, insisting the knock sustained in the Ellis Park win was only a \u201cpinch\u201d to his knee. Wilson will line up alongside Fraser McReight and Rob Valetini in a powerful back row.<\/p>\n
Meanwhile, 22-year-old fly-half Tom Lynagh has been restored to the starting side after missing two games with concussion. The son of World Cup-winning No.10 Michael Lynagh replaces James O\u2019Connor, who drops to the bench.<\/p>\n
\u201cAllan Alaalatoa (shoulder) is also back in the squad and should be fit to face Argentina in Sydney next weekend,\u201d Schmidt added.<\/p>\n","protected":false},"excerpt":{"rendered":"The latest rugby news from Wales and around the worldEllis Jenkins of Wales leads out his side during…\n","protected":false},"author":2,"featured_media":399514,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4102],"tags":[18194,4151,79,16,15,14260,14261,10101],"class_list":{"0":"post-399513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rugby","8":"tag-england-rugby-union-team","9":"tag-rugby","10":"tag-sports","11":"tag-uk","12":"tag-united-kingdom","13":"tag-wales-rugby-team","14":"tag-welsh-rugby-union","15":"tag-womens-sport"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115150765829379273","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/399513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=399513"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/399513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/399514"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=399513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=399513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=399513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Ellis](\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/1_Wales-v-Australia-Autumn-Nations-Series.jpg\")
Ellis Jenkins of Wales leads out his side during his playing days(Image: Ben Evans\/Huw Evans Agency)<\/p>\n