{"id":400499,"date":"2025-09-05T17:16:26","date_gmt":"2025-09-05T17:16:26","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/400499\/"},"modified":"2025-09-05T17:16:26","modified_gmt":"2025-09-05T17:16:26","slug":"google-slapped-by-eu-with-3-45-billion-antitrust-fine","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/400499\/","title":{"rendered":"Google slapped by EU with $3.45 billion antitrust fine"},"content":{"rendered":"<p><a href=\"https:\/\/www.cnbc.com\/quotes\/GOOGL\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> was on Friday hit with a 2.95-billion-euro ($3.45 billion) antitrust fine from European Union regulators for anti-competitive practices in its lucrative advertising technology business.<\/p>\n<p>The European Commission, which is the executive body of the EU, accused Google of distorting competition in the so-called adtech market by unfairly favoring its own display advertising technology services to the detriment of rival adtech providers, advertisers and online publishers.<\/p>\n<p>It also ordered Google to &#8220;bring these self-preferencing practices\u00a0to an end&#8221; and &#8220;implement measures to cease its inherent conflicts of interest\u00a0along the adtech supply chain.&#8221; The company has 60 days to respond.<\/p>\n<p>&#8220;Today&#8217;s decision shows that Google abused its dominant position in adtech harming publishers, advertisers, and consumers. This behaviour is illegal under EU antitrust rules,&#8221; EU competition chief Teresa Ribera said in a statement Friday.<\/p>\n<p>&#8220;Google must now come forward with a serious remedy to address its conflicts of interest, and if it fails to do so, we will not hesitate to impose strong remedies.&#8221;<\/p>\n<p>Google&#8217;s global head of regulatory affairs, Lee-Anne Mulholland, said the EU decision is &#8220;wrong&#8221; and the firm will appeal.<\/p>\n<p>&#8220;It imposes an unjustified fine and requires changes that will hurt thousands of European businesses by making it harder for them to make money,&#8221; Mulholland said. &#8220;There&#8217;s nothing anticompetitive in providing services for ad buyers and sellers, and there are more alternatives to our services than ever before.&#8221;<\/p>\n<p>The case dates back to 2021 when the EU first opened a probe into Google to assess whether the tech giant favors its own online display ad technology services.<\/p>\n<p>The news comes after <a href=\"https:\/\/www.reuters.com\/legal\/litigation\/google-adtech-fine-hold-eu-awaits-lower-us-car-duties-sources-say-2025-09-02\/\" target=\"_blank\" rel=\"noopener\">Reuters reported<\/a> earlier this week that the Commission had delayed the fine as regulators were waiting for the U.S. to cut tariffs on European cars as part of a trade deal.<\/p>\n","protected":false},"excerpt":{"rendered":"Google was on Friday hit with a 2.95-billion-euro ($3.45 billion) antitrust fine from European Union regulators for anti-competitive&hellip;\n","protected":false},"author":2,"featured_media":400500,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5174],"tags":[3369,124847,3083,3085,2000,299,5187,1699,53],"class_list":{"0":"post-400499","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eu","8":"tag-advertising","9":"tag-alphabet-class-a","10":"tag-breaking-news-technology","11":"tag-business-news","12":"tag-eu","13":"tag-europe","14":"tag-european","15":"tag-european-union","16":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115152826214150182","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/400499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=400499"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/400499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/400500"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=400499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=400499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=400499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}