{"id":401998,"date":"2025-09-06T06:52:11","date_gmt":"2025-09-06T06:52:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/401998\/"},"modified":"2025-09-06T06:52:11","modified_gmt":"2025-09-06T06:52:11","slug":"french-menswear-brand-atlas-for-men-placed-in-receivership","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/401998\/","title":{"rendered":"French menswear brand Atlas for Men placed in receivership"},"content":{"rendered":"

\n Translated by<\/b>
\n
Nicola Mira\n <\/p>\n

\n Published<\/b>
\n <\/p>\n

September 6, 2025<\/p>\n

\n Made virtually invisible on the market by the communications campaigns of Chinese low-cost e-tailers Shein<\/a> and Temu<\/a>, French menswear brand Atlas for Men was placed in judicial receivership on August 26. The court monitoring period has been set at six months.<\/p>\n

\"\" Atlas for Men<\/p>\n

The news was reported by French outlet L\u2019Inform\u00e9, just over three years after Atlas for Men was sold to Motion Equity Partners by Latour Capital, which had bought the distance-selling specialist in 2016. Marc Delamarre, CEO of Atlas for Men ever since he founded it in 1999, told FashionNetwork.com<\/a> that the brand has been heavily affected by increased competition in the advertising and SEO arena.<\/p>\n

\u201cAs a result of the impact of Donald Trump<\/a>\u2019s customs duties measures on Chinese products entering the US market, in the second quarter [of 2025] all the top [Chinese] e-tailers have stopped investing in the USA, and have shifted their product focus and advertising budgets into Europe,\u201d Delamarre told FashionNetwork.com. \u201cThis has made French sites all but invisible,\u201d he added.<\/p>\n

Data recently published by Worldpanel by Numerator (formerly Kantar) placed Shein and Temu in fifth and sixth place in the ranking of online fashion retailers on the French market. Temu notably ranked first for menswear sales in H1.<\/p>\n

Atlas for Men sells via a mail-order catalogue and an e-shop, and chiefly targets male consumers aged 40 and above looking for affordably priced clothes in sizes up to 5XL. In 2007, the range was extended to include womenswear.<\/p>\n

Atlas for Men, initially an offshoot of distance-selling company \u00c9ditions Atlas, recently claimed to have 10 million customers and over 200 employees, covering 12 markets including the UK, Germany, the Netherlands, Austria and Poland.\n <\/p>\n

\n This article is an automatic translation.
\n Click here<\/a> to read the original article.\n <\/p>\n

\n Copyright \u00a9 2025 FashionNetwork.com All rights reserved.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Translated by Nicola Mira Published September 6, 2025 Made virtually invisible on the market by the communications campaigns…\n","protected":false},"author":2,"featured_media":401999,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5311],"tags":[952,32,2584,66024,15909,5775,15910,8162,31868,49,978,659],"class_list":{"0":"post-401998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-united-states","8":"tag-beauty","9":"tag-donald-trump","10":"tag-fashion","11":"tag-fashionnetwork-com","12":"tag-luxury","13":"tag-network","14":"tag-professionals","15":"tag-shein","16":"tag-temu","17":"tag-united-states","18":"tag-us","19":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115156034873289125","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/401998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=401998"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/401998\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/401999"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=401998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=401998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=401998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}