A new gaming program is being added at the Birmingham Race Course and Mobile Greyhound Racing. <\/p>\n
The Poarch Band of Creek Indians (PCI) has announced a partnership with Acres Manufacturing Co., a Las Vegas-based casino technology firm, bringing its Foundation HQ casino management system to two of PCI\u2019s properties in Alabama. <\/p>\n
The move is one of the first big changes at the Birmingham Race Course since PCI took ownership of the venue back in April. <\/a><\/p>\n At that time, PCI said it would later announce plans to \u201cexpand facilities and operations in the future.\u201d<\/p>\n Foundation HQ is a program that delivers personalized messages and incentives to individual players, based on their gaming activity. <\/p>\n It is being used with PCI\u2019s PLS 1:1 Loyalty Platform in Birmingham and Mobile. <\/p>\n PLS, or Player Loyalty System, uses data to assemble an individual player profile, and rewards players based on their own activity with special offers to stay in games. <\/p>\n The program has already been at use at PCI\u2019s Magic City Casino in Miami. <\/p>\n It is used with the facilities\u2019 Historical Horse Racing machines, which allow users to place wagers on horse races that have already taken place<\/a>.<\/p>\n According to a news release, these systems give players high frequency, tailored offers across multiple channels to keep them engaged in games. <\/p>\n According to Acres Manufacturing, a player uses a physical loyalty card, which is inserted into the machine during play. <\/p>\n Casinos can measure individual play levels and send an incentive offer, either electronically or by other means. <\/p>\n This allows the casinos to employ a more personalized player experience instead of its traditional tier-based marketing – where player populations are grouped into large tiers with offers issued in bulk. It\u2019s a different strategy for the age of the influencer. <\/p>\n The approach is already showing results, according to Acres. <\/p>\n At Magic City Casino, revenue from the machines increased by 8% during the first year. That was during a period when revenue had declined or remained flat at other operations in the state. <\/p>\n Noah Acres, who handles gaming operations and casino marketing with the company, said the new installations are \u201cjust the beginning.\u201d <\/p>\n \u201cThe future of gaming belongs to operators who can use real-time data to personalize every interaction,\u201d he said. <\/p>\n PCI CEO Jay Dorris said in a release that \u201cthe ability to translate real-time data into real-time rewards for players translates to a guest experience that is unmatched.\u201d<\/p>\n If you purchase a product or register for an account through a link on our site, we may receive compensation. By using this site, you consent to our User Agreement<\/a> and agree that your clicks, interactions, and personal information may be collected, recorded, and\/or stored by us and social media and other third-party partners in accordance with our Privacy Policy.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"A new gaming program is being added at the Birmingham Race Course and Mobile Greyhound Racing. The Poarch…\n","protected":false},"author":2,"featured_media":402715,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4107],"tags":[1071,79,16,15],"class_list":{"0":"post-402714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-racing","8":"tag-racing","9":"tag-sports","10":"tag-uk","11":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115157541081403657","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/402714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=402714"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/402714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/402715"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=402714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=402714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=402714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}