{"id":406253,"date":"2025-09-07T21:57:13","date_gmt":"2025-09-07T21:57:13","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/406253\/"},"modified":"2025-09-07T21:57:13","modified_gmt":"2025-09-07T21:57:13","slug":"david-beckham-makes-homemade-beckjam-for-wife-victoria-beckham","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/406253\/","title":{"rendered":"David Beckham Makes Homemade ‘Beckjam’ for Wife Victoria Beckham"},"content":{"rendered":"

Meghan Markle<\/strong> <\/a>is not the only celebrity with an affinity for making jam \u2014 and David Beckham<\/strong><\/a> might be (respectfully) taking her crown.<\/p>\n

\u201cSo, we\u2019ve had a weekend of cooking,\u201d David\u2019s wife, Victoria Beckham<\/strong>, said in a Sunday, September 7, video shared via her Instagram Stories. \u201cWell, you have. I\u2019ve been watching. You\u2019ve been making lots of jam using the plums<\/a> [from our garden].\u201d<\/p>\n

Victoria, 51, then asked David, 50, to show her followers what he made because he\u2019s \u201cbeen very proud\u201d of his handiwork.<\/p>\n

\u201cDavid Beckjam,\u201d Victoria quipped, reading aloud a labeled jar of preserves that featured a pun of their last name.<\/p>\n

\t\t\t<\/p>\n

\t\t\t\t\"Why
\n\t\t<\/a><\/p>\n

\t\t\t
\n Related: Why Meghan Markle’s Next Phase Is ‘Organic to Who She Is’<\/a><\/p>\n

\n\t\t\tMeghan Markle is bringing a little bit of herself in her next venture with American Riviera Orchard and an upcoming Netflix series. \u201cThe line is organic to who she is,\u201d a source exclusively reveals in the latest issue of Us Weekly, noting that the Duchess of Sussex\u2019s \u201cpassions are cooking and gardening.\u201d Meghan, 42, filed [\u2026]\t\t<\/p>\n

David, for his part, succinctly joked that the title was \u201coriginal\u201d before the fashion designer wanted to know \u201chow many\u201d jars had been assembled so far.<\/p>\n

\u201cLook, he\u2019s even got his little label machine out,\u201d Victoria quipped, as David rifled through a cooler and pulled out even more jars. \u201cDavid Beckjam 1, 2 [and] we\u2019ve got a whole \u2026 lot. I love you! You\u2019re quite the entrepreneur?\u201d<\/p>\n

\"Victoria-Beckham-IG-IMG_3661\"Courtesy of Victoria Beckham\/ Instagram<\/p>\n

David, however, retorted \u201cno\u201d in response that he\u2019s a budding jam salesman.<\/p>\n

Meghan, 43, for her part, started making homemade jam<\/a> in 2024 under the label American Riviera Orchard. She later changed the brand\u2019s name to As Ever.<\/p>\n

\u201cI had secured As Ever as a name in 2022, and then as everything started to evolve last year, and bringing in a partner the size that it was, it was just so interesting,\u201d the Duchess of Sussex recalled on an April episode<\/a> of her \u201cConfessions of a Female Founder\u201d podcast. \u201cYou remember, I said, \u2018I like American Riviera as an umbrella,\u2019 and then be able to have verticals beneath it. And maybe have the \u2018Orchard\u2019 really small.\u201d<\/p>\n

\t\tThank You!<\/p>\n

You have successfully subscribed.<\/p>\n

\t\t\t<\/p>\n

\t\t\t\t\"Meghan
\n\t\t<\/a><\/p>\n

\t\t\t
\n Related: Meghan Markle Sends Famous Friends 1st American Riviera Orchard Products<\/a><\/p>\n

\n\t\t\tMeghan Markle is giving her close friends a first look at her forthcoming American Riviera Orchard brand. \u201cThank you for the delicious basket! I absolutely love this jam so not sure I\u2019m sharing w anyone,\u201d fashion designer Tracy Robbins shared via her Instagram Story on Monday, April 15. \u201cThank you M!\u201d Her sweet message was [\u2026]\t\t<\/p>\n

Meghan continued, \u201cSuddenly, it became this word salad. I didn\u2019t love that so much. I was like, \u2018OK, let\u2019s go back to the thing that I\u2019ve always loved. Let\u2019s use the name that I protected for a reason that had sort of been under wraps.\u2019 Then, we were able to focus in the quiet and put our heads down and build on something that no one was sniffing around to even see about. It was really just helpful to have that quiet period.\u201d<\/p>\n

\"Meghan-Markle-inline-WLM_S2_241115_Unit_07261R\"
\n Meghan Markle and Tan France on \u2018With Love, Meghan.\u2019 Jake Rosenberg\/Netflix<\/p>\n

Long before Meghan started selling her As Ever goodies<\/a>, she gave filled jam jars away to celebrity friends, including Abigail Spencer, Serena Williams <\/strong>and Kris Jenner<\/strong>.<\/p>\n

\u201cIt was just, \u2018Let me share them,\u201d she said on a season 1 episode of her Netflix series With Love, Meghan. \u201cAnd then people started to take it very personally.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Meghan Markle is not the only celebrity with an affinity for making jam \u2014 and David Beckham might…\n","protected":false},"author":2,"featured_media":406254,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7708],"tags":[7709,4082,7721,7719,1203,7718,7720,1281,447,7710,519,7711],"class_list":{"0":"post-406253","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-royals","8":"tag-british-royal-family","9":"tag-celebrity-news","10":"tag-duchess-of-sussex","11":"tag-duke-of-sussex","12":"tag-food","13":"tag-harry","14":"tag-meghan","15":"tag-meghan-markle","16":"tag-prince-harry","17":"tag-royal-families","18":"tag-royal-family","19":"tag-uk-royal-family"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115165255884755529","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/406253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=406253"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/406253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/406254"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=406253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=406253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=406253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}