The move aims to strengthen economic ties, reflects shared privacy standards, and support consumers across both regions.<\/p>\n
The European Commission has initiated the adoption of a data protection adequacy decision with Brazil<\/a>, recognising that the country offers a level of data protection comparable to the EU\u2019s General Data Protection Regulation (GDPR)<\/a>. <\/p>\n The agreement will enable seamless data transfers between the EU and Brazil<\/a> across sectors, including business, government, and research.<\/p>\n This mutual decision marks one of the broadest scopes of data adequacy granted by the EU<\/a> and is expected to boost economic ties between the two regions, which together serve 670 million consumers, Tech Sovereignty, Security, and Democracy Executive Vice President Henna Virkkunen said. <\/p>\n Brazil is also advancing its adequacy decision to allow data flows to the EU. Virkkunen described Brazil as a \u2018natural partner\u2019 and stressed the importance of collaboration amid global uncertainty. <\/p>\n Commissioner Michael McGrath praised Brazil\u2019s privacy framework, emphasising that robust data protection ensures consumer trust, rights, and transparency.<\/p>\n The draft decision will now undergo review by the European Data Protection Board (EDPB) <\/a>and require approval from the EU member states and scrutiny by the European Parliament. <\/p>\n Once adopted, the adequacy decision will be subject to regular evaluations to ensure continued compliance with the EU standards.<\/p>\n