{"id":409383,"date":"2025-09-09T03:05:12","date_gmt":"2025-09-09T03:05:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/409383\/"},"modified":"2025-09-09T03:05:12","modified_gmt":"2025-09-09T03:05:12","slug":"at-consumer-tech-show-german-firms-fret-about-us-tariffs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/409383\/","title":{"rendered":"At consumer tech show, German firms fret about US tariffs"},"content":{"rendered":"<p class=\"article-text\"><b>BERLIN: <\/b>Displaying one of her company\u2019s hot plates proudly labelled \u201cMade in Germany\u201d, Sigrid Klenk concedes that maintaining production at home could become harder due in part to US tariffs. Continuing to make goods in Germany \u201cis becoming less and less simple,\u201d Klenk, boss of the small firm Rommelsbacher, said at the IFA consumer tech show in Berlin. Particularly problematic for Rommelsbacher, whose products range from kettles to coffee makers, is a 50-percent US levy on steel and aluminum. \u201cNow we have to specify the amount of steel contained in our products, especially our hot plates,\u201d she told AFP. \u201cThis has kept us very busy in recent days.\u201d<\/p>\n<p class=\"article-text\">Europe\u2019s already struggling top economy is under huge pressure from President Donald Trump\u2019s tariff blitz &#8211; official data released Monday showed German exports to the US plunged to their lowest level for nearly four years in July. The concern was palpable at this year\u2019s IFA show in Berlin, where the ZVEI industry federation warned that German electronics exports to the US, the sector\u2019s second-largest market, could fall by as much as 20 percent.<\/p>\n<p class=\"article-text\">While the European Union and Trump struck a deal in July agreeing on import levies of 15 percent on most goods from the bloc, there remains much uncertainty. Businesses complain that, in reality, the list of products facing extra tariffs continues to grow. As well as small- and medium-sized businesses, home appliance giants like Miele are worried. \u201cWhen consumers don\u2019t know what will happen tomorrow, it\u2019s the worst situation,\u201d and \u201cit\u2019s the same for businesses\u201d, Markus Miele, the executive director of the group, told AFP. The group has already had to raise prices as a result of the tariffs, he said.<\/p>\n<p>\t\t<img decoding=\"async\" style=\"\" loading=\"lazy\" src=\"https:\/\/cdn4.premiumread.com\/?url=https:\/\/kuwaittimes.com\/kuwaittimes\/uploads\/images\/2025\/09\/08\/292488.jpg&amp;w=30&amp;q=90&amp;f=webp\" alt=\"BERLIN: Robots are on display at the stand of Chinese electronics manufacturer Hisense at the IFA international trade show for consumer electronics and home appliances, on September 5, 2025 in Berlin. \" onerror=\"this.src=\" width=\"800\" height=\"480\"\/><\/p>\n<p>BERLIN: Robots are on display at the stand of Chinese electronics manufacturer Hisense at the IFA international trade show for consumer electronics and home appliances, on September 5, 2025 in Berlin. <\/p>\n<p class=\"article-text\">Adding to the company\u2019s problems is continued weak demand in many countries, he added &#8211; pointing in particular to its home market, where consumers are reluctant to spend even after recent falls in inflation. In contrast the economic situation is better in the US, he said, noting that Miele opened its first production site there even before the return of Trump, who is aiming with his tariffs to bring manufacturing jobs back to America.<\/p>\n<p class=\"article-text\">The long-running woes of Germany\u2019s small businesses were plain to see at the IFA show &#8211; even before the US tariffs, they had been battling problems from rising labor costs to high energy prices and a lack of skilled workers. Vacuum cleaner maker Fakir, for instance, had to abandon production in Germany a year and a half ago. \u201cIt was impossible to continue &#8211; the costs were too high,\u201d said an employee, who spoke anonymously, at the show.<\/p>\n<p class=\"article-text\">In contrast to ailing German manufacturers, Chinese companies at the event were attracting crowds with their innovations: such as robot vacuum cleaners that climb stairs and robotic arms that play chess. Once considered of lower quality, their offerings are now giving German-made products a run for their money. German companies are racing to keep up but it is an uphill battle. For now, many simply hope that consumers at home begin to spend again. \u201cI hope the Christmas season will bring a bit more enthusiasm to German consumers,\u201d said Klenk. \u2014 AFP<\/p>\n","protected":false},"excerpt":{"rendered":"BERLIN: Displaying one of her company\u2019s hot plates proudly labelled \u201cMade in Germany\u201d, Sigrid Klenk concedes that maintaining&hellip;\n","protected":false},"author":2,"featured_media":409384,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5310],"tags":[2082,2000,299,140924,39655,1824,140922,140921,140923,2612],"class_list":{"0":"post-409383","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-germany","8":"tag-consumer","9":"tag-eu","10":"tag-europe","11":"tag-fret","12":"tag-german-firms","13":"tag-germany","14":"tag-kuwait-news","15":"tag-kuwait-times","16":"tag-tech-show","17":"tag-us-tariffs"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115172129230869330","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/409383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=409383"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/409383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/409384"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=409383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=409383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=409383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}