{"id":410488,"date":"2025-09-09T13:06:11","date_gmt":"2025-09-09T13:06:11","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/410488\/"},"modified":"2025-09-09T13:06:11","modified_gmt":"2025-09-09T13:06:11","slug":"where-theres-a-will-theres-a-whey-cheese-producers-lean-into-their-craft-as-trump-tariffs-bite-italy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/410488\/","title":{"rendered":"Where there\u2019s a will there\u2019s a whey: cheese producers lean into their craft as Trump tariffs bite | Italy"},"content":{"rendered":"<p class=\"dcr-130mj7b\">Giuseppe Alai wanders through the cellar of his dairy in Emilia-Romagna, the air filled with the smell of ageing wheels of parmesan lined up in endless rows.<\/p>\n<p class=\"dcr-130mj7b\">Pointing towards the thick rinds wrapped around them, each bearing the distinct dotted engraving of their Parmigiano Reggiano mark of origin, he recalls an anecdote from his grandfather at the end of the second world war.<\/p>\n<p class=\"dcr-130mj7b\">\u201cWhen the American soldiers arrived in 1945 [to liberate the area from the Nazis], they gave the children lots of chocolate and in return, my grandfather gave them pieces of cheese,\u201d said Alai. \u201cWhen he explained that it was made without additives or preservatives, they couldn\u2019t believe it \u2013 they thought it was impossible.\u201d<\/p>\n<p class=\"dcr-130mj7b\">This connection between the zesty, crumbly parmigiano reggiano \u2013 one of Italy\u2019s oldest and most famous cheeses \u2013 and US consumer tastes has only strengthened in the decades since, with a thriving market making the country its biggest export destination outside the EU.<\/p>\n<p class=\"dcr-130mj7b\">But Alai\u2019s thoughts now turn to the implications of the premium delicacy, most commonly grated on to pasta or thinly shaved into salads, getting caught up in the chaos of Donald Trump\u2019s sweeping international trade tariffs, and putting faith in its centuries-old manufacturing process.<\/p>\n<p class=\"dcr-130mj7b\">The Guardian arrived at his San Girolamo dairy in Brugneto di Reggiolo, a hamlet close to Reggio Emilia, just as 1,000 litres of raw milk, taken from cows raised on local forage, was being poured into bell-shaped copper vats. The load will produce two 40kg wheels of parmigiano reggiano that will age for a minimum of 12 months, one of the rules for a cheese made exclusively in this designated area of northern Italy. Using a stencilling band, the rind is engraved with the brand, the dairy\u2019s identification number and month and year of production within the first few hours of the wheel\u2019s formation.<\/p>\n<p class=\"dcr-130mj7b\">The visit occurred a few weeks after the US president had reached a <a href=\"https:\/\/www.theguardian.com\/us-news\/2025\/jul\/27\/eu-delegation-poised-for-trump-trade-talks-in-scotland\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">trade tariff agreement with Brussels<\/a>. The deal imposed a 15% cap on most exports from the EU to the US \u2013 modest compared with the <a href=\"https:\/\/www.theguardian.com\/us-news\/2025\/jul\/12\/trump-tariffs-eu-mexico\" data-link-name=\"in body link\" target=\"_blank\" rel=\"noopener\">30% Trump originally threatened<\/a> but still a significant hike for most Italian exporters.<\/p>\n<p class=\"dcr-130mj7b\">The case for Alai and his fellow parmigiano reggiano producers is somewhat unique as the agreement simply meant they reverted to the same duty paid since the mid-1960s. But only after being forced to temporarily grin and bear 25% while the deal was being thrashed out, leading to a reduction in orders owing to the stockpiles amassed by importers in the US even before Trump announced his \u201cliberation day\u201din April.<\/p>\n<p class=\"dcr-130mj7b\">\u201cIt\u2019s too early to say what the impact of those four months will be due to the surplus [of orders] in the past,\u201d said Alai. \u201cBut there was a lot of concern because producers risked sending orders not knowing if they would arrive or how much the tariff would be by the time they got there.\u201d<\/p>\n<p class=\"dcr-130mj7b\">While the US-EU agreement brought some relief, worries persist about the long-term impact on trade with the US, Alai said, especially when combined with a 13.5% devaluation of the dollar against the euro, which increases the price paid by US consumers.<\/p>\n<p class=\"dcr-130mj7b\">\u201cNow we fear the currency exchange rate more than the 15% tariff,\u201d he added.<\/p>\n<p class=\"dcr-130mj7b\">Still, he spares a thought for his cheesemaking counterparts across the border in <a href=\"https:\/\/www.theguardian.com\/world\/switzerland\" data-link-name=\"in body link\" data-component=\"auto-linked-tag\" target=\"_blank\" rel=\"noopener\">Switzerland<\/a>, who\u2019ve been dealt a far harsher blow.<\/p>\n<p class=\"dcr-130mj7b\">Just as the ink was drying on the EU deal, Italy\u2019s northern neighbour was thrown into turmoil after Trump inflicted a staggering 39% on Swiss imports \u2013 the fourth highest imposed on any country, behind Syria (41%), Laos and Myanmar (40%), India and Brazil (both 50%).<\/p>\n<p class=\"dcr-130mj7b\">A peaceful country that ordinarily stays out of global conflicts, the feeling of bewilderment was palpable even on the cross-border train journey between Milan and Lausanne. Rolling his eyes, one Swiss passenger accused the EU of \u201csurrendering\u201d to Trump. \u201cNobody is brave enough to stand up to him,\u201d he said. Others saw it as a punishment for Switzerland\u2019s wealth and innovative business prowess.<\/p>\n<p class=\"dcr-130mj7b\">From Lausanne, the Guardian travelled to Peney-le-Jorat, a village in the canton of Vaud, to meet Ren\u00e9 Pernet, a producer of Gruy\u00e8re, another renowned wheeled cheese with a protected status, a rich history and strong exports to the US, where it is a favoured ingredient in high-end sandwiches or as a topping for crackers.<\/p>\n<p class=\"dcr-130mj7b\">Pernet \u2013 whose Gruy\u00e8re dairy, called Haut-Jorat, was also passed down through the generations \u2013 is still reeling. \u201cThere is a lot of frustration, also because we are not on an equal footing,\u201d he said. \u201cThe EU gets 15% and we get 39%. We call the US a democracy, but for me this is not democracy \u2013 there is one person who makes arbitrary decisions. It\u2019s irrational and feels like a punishment.\u201d<\/p>\n<p class=\"dcr-130mj7b\">The immediate reaction to the tariff was a sharp reduction in orders from Gruy\u00e8re\u2019s US importers, who are also not obliged to pay a penalty. Furthermore, there are fears about the effects on the entire Gruy\u00e8re supply chain, from the alpine cows that provide the milk to those who work year-round to produce the cheese.<\/p>\n<p class=\"dcr-130mj7b\">But now that the decision is made, Pernet believes Gruy\u00e8re makers need to let go of their anger and try to come up with dynamic solutions. \u201cWe are strong, we have a good product, and we need to find new ways to promote it, even in our local market,\u201d he said.<\/p>\n<p class=\"dcr-130mj7b\">The producers\u2019 association, Interprofession du Gruy\u00e8re, based in the town of Gruy\u00e8res, is mostly charged with that task.<\/p>\n<p class=\"dcr-130mj7b\">The association estimates that annual exports to the US, which currently average 4,000 tonnes, could drop by 1,000 tonnes, reducing revenue by up to 15m Swiss francs (\u00a314m).<\/p>\n<p class=\"dcr-130mj7b\">\u201cThe duty is catastrophic because it has a huge impact on the prices that US consumers will have to pay,\u201d said Olivier Isler, manager of the association. \u201cThen there is the whole exchange rate issue.\u201d<\/p>\n<p class=\"dcr-130mj7b\">The association\u2019s first response was to reduce production to cope with the decrease in demand and to devise new ways of promoting the product in the US in order to mitigate the effects of the higher prices. \u201cBut we also need to think about whether the US will remain a priority market for us or whether we need to evolve and focus on other markets,\u201d said Isler.<\/p>\n<p class=\"dcr-130mj7b\">Parmigiano reggiano\u2019s consortium has also come up with novel ways to counter the impact, including promoting the brand by sponsoring the New York Jets American football team and creating a US-based corporation that will work with universities and retail chains on educational and training initiatives.<\/p>\n<p class=\"dcr-130mj7b\">Parmigiano reggiano and Gruy\u00e8re hail from a similar heritage, and while they are friendly rivals on the cheese competition circuit, their taste, texture and culinary uses clearly distinguish them in the market. But there is one commonality which Alai is confident will help them both maintain US custom despite the threat of cheaper, locally-made copycat versions, and that is the same thing that amazed the second world war soldiers: the all-natural recipe.<\/p>\n<p class=\"dcr-130mj7b\">\u201cThere are very few cheeses in the world made without additives and preservatives,\u201d said Alai. \u201cFor some countries, this is unbelievable, but it\u2019s the most important thing we need to make clear wherever we export.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Giuseppe Alai wanders through the cellar of his dairy in Emilia-Romagna, the air filled with the smell of&hellip;\n","protected":false},"author":2,"featured_media":410489,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[51,16,15],"class_list":{"0":"post-410488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-business","9":"tag-uk","10":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115174492414760543","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/410488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=410488"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/410488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/410489"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=410488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=410488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=410488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}