{"id":412814,"date":"2025-09-10T09:44:12","date_gmt":"2025-09-10T09:44:12","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/412814\/"},"modified":"2025-09-10T09:44:12","modified_gmt":"2025-09-10T09:44:12","slug":"hull-fc-take-step-towards-increased-img-score-as-club-aim-for-grade-a-status","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/412814\/","title":{"rendered":"Hull FC take step towards increased IMG score as club aim for Grade A status"},"content":{"rendered":"<p>Hull FC are expected to return to Grade A status with IMG next month &#8211; and have shared one reason why.<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/0_Hull-FC-general.jpg\" loading=\"eager\"  \/><\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Hull FC have taken some \u2018major\u2019 off-field strides as they aim to become a Grade A club in the IMG scores once again. The Black and Whites finished tenth in IMG\u2019s standings last year on 14.51 points \u2013 the highest-ranked Grade B club. However, the club expects to make up the 0.49-point shortfall this year and return to the top grade.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Nine clubs \u2013 St Helens, Leeds, Wigan, Warrington, <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/all-about\/hull-kr\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Hull KR<\/a>, Catalans, Leigh, Wakefield, and Castleford \u2013 all finished with Grade A scores last year. Hull, who submitted a formal application to play in Super League next year, are expected to join them when the IMG scores are released next month. At the time, the club said they are \u2018confident\u2019 of doing so.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Of course, clubs are graded on five pillars: fandom, finance, stadium, performance, and community \u2013 with Hull expected to gain points in most categories. For certain, they will score strongly in the fandom section once again after posting some impressive digital numbers. They have achieved a \u2018record-breaking\u2019 65 million digital engagements during the current IMG Grading period \u2013 up from 21 million.\u2019<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The club say they have \u2018more than tripled their engagement total from the 2024 IMG Grading year across their social media channels and will therefore achieve top marks in this area of the grading, which is judged on five key digital channels \u2013 <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/all-about\/facebook\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Facebook<\/a>, Instagram, YouTube, TikTok, and X.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\"><a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hulldailymail.co.uk\/all-about\/hull-fc\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Hull FC<\/a> Chief Executive, Richie Myler, said: \u201cWhile much of the focus has been on our improvements on the field and across our performance department in 2025, this is a major off-field achievement and shows the strides we are making elsewhere across the club.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cWhile improved on-field performance has undoubtedly helped increase our engagement, our digital team has put a huge amount of time and energy into producing fresh, new content and ideas this year and fine-tuned what already was a strong output across our channels. These figures will play a huge part as we aim to return to Grade A status when the IMG Grading results are announced next month.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Hull FC Media Manager &amp; IMG Grading Lead, Lewis Scott, added: \u201cReaching such a significant figure is a superb achievement for the club and is a testament to the hard work of our full digital team and the enthusiasm of our supporters.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cSocial media channels and trends are constantly shifting and changing, so we\u2019ve put a strong focus on ensuring our channels are as on-trend as possible, producing content which not only ensures our fanbase is well informed but also entertained every single day.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cIn this digital age, growing our presence across social media is more important than ever, and we can confidently say that we continue to possess one of the fastest-growing and most engaged fanbases in the sport.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">The club has also confirmed that chairman Andrew Thirkill will make a \u2018wider announcement regarding other developments and progress\u2019 at the conclusion of the current season. A full round-up of the digital growth can be found <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.hullfc.com\/blog\/2025\/09\/10\/seismic-digital-growth-in-2025-img-grading-period-with-65-million-engagements\/\" target=\"_self\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Hull FC are expected to return to Grade A status with IMG next month &#8211; and have shared&hellip;\n","protected":false},"author":2,"featured_media":412815,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4102],"tags":[115424,4151,6531,79,16,15],"class_list":{"0":"post-412814","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rugby","8":"tag-hull-fc","9":"tag-rugby","10":"tag-rugby-league","11":"tag-sports","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115179360388280153","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/412814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=412814"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/412814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/412815"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=412814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=412814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=412814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}