{"id":413635,"date":"2025-09-10T17:05:17","date_gmt":"2025-09-10T17:05:17","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/413635\/"},"modified":"2025-09-10T17:05:17","modified_gmt":"2025-09-10T17:05:17","slug":"lights-action-location-great-britain-stars-at-toronto-tiff-gathering","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/413635\/","title":{"rendered":"Lights. Action. Location. Great Britain stars at Toronto TIFF gathering"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-201040\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/VisitBritain-Gauger-Yates-and-Others_1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\"  \/><\/p>\n<p>VisitBritain\u2019s CEO, Patricia Yates welcomed representatives from both the travel and film industries at Toronto\u2019s Windsor Arms Hotel for a celebration yesterday afternoon (Sept. 8).<\/p>\n<p>It was both a celebration of two great industries \u2013 the tourism industry and the creative industry \u2013 and, Yates told the gathering, it was a celebration of the success of VisitBritain\u2019s \u2018Starring Great Britain\u2019 campaign.<\/p>\n<p>And when better to celebrate that success than during the Toronto International Film Festival (TIFF 2025) that\u2019s underway in the city until Sept. 14.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-201041\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/VisitBritain-VisitBritain-with-Virgin-Airlines_1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\"  \/><\/p>\n<p>In this respect, Fouzia Younis, MBE, British Consul General, Toronto, pointed out that there are 40 British films showing at TIFF in 2025 which was definitely a reason for celebration.<\/p>\n<p>But Younis also told the gathering that the evening was a celebration of the UK\u2019s iconic film locations, which Canadians love.<\/p>\n<p>With Yates saying that VisitBritain has \u2018huge ambitions for Canada,\u2019 pointing out that Canadian visits are up 10% over last year,\u201d which was a very good year considering Britain welcomed close to 1 million Canadians and those Canadians spent close to a million pounds.<\/p>\n<p>In fact, VisitBritain\u2019s latest research reveals that among those Canadian visitors considering a trip to the UK, shows 87% of those surveyed would be interested in visiting a film or TV location.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-201042\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/VisitBritain-Yates-Gauger-Quartet_1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\"  \/><\/p>\n<p>VisitBritain\u2019s research also found that 9 out of 10 potential visitors to the UK are keen to visit film and TV locations during their visit.<\/p>\n<p>Key to the message for Yates is that: \u201cBritain\u2019s destinations are the real star of the show as we harness the powerful draw of screen tourism to attract Canadian visitors and drive their spending across our nations and regions, boosting local economies.\u201d<\/p>\n<p>And she added: \u201cHere at TIFF, celebrating the festival\u2019s 50th anniversary, we\u2019re using film and TV as the hook to tell the story of Britain today \u2013 showcasing our dynamic and diverse destinations and putting our warm welcome centre-stage.\u201d<\/p>\n<p>For those attending the Toronto reception, it was Lights, Action, Location and the opportunity to view the \u2018Starring Great Britain\u2019 campaign film and there was no doubt that \u2018Britain is the real star of the show.\u2019<\/p>\n<p>Visit the real star of the show at <a href=\"http:\/\/www.visitbritain.com\" target=\"_blank\" rel=\"noopener\">www.visitbritain.com<\/a> for more.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"VisitBritain\u2019s CEO, Patricia Yates welcomed representatives from both the travel and film industries at Toronto\u2019s Windsor Arms Hotel&hellip;\n","protected":false},"author":2,"featured_media":413636,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5018,3,4],"tags":[748,393,142120,4884,1144,5291,712,107761,16,15,142121,1764],"class_list":{"0":"post-413635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-britain","8":"category-uk","9":"category-united-kingdom","10":"tag-britain","11":"tag-england","12":"tag-fouzia-younis","13":"tag-great-britain","14":"tag-northern-ireland","15":"tag-patricia-yates","16":"tag-scotland","17":"tag-tiff-2025","18":"tag-uk","19":"tag-united-kingdom","20":"tag-visit-britain","21":"tag-wales"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115181094981714580","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/413635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=413635"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/413635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/413636"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=413635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=413635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=413635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}