The Irish Football Association has renewed its partnership with Diageo-owned lager brand Carlsberg for a further three years, ensuring Carlsberg remains the official beer partner of the Northern Ireland senior men\u2019s and senior women\u2019s teams.<\/p>\n
The extended deal also means Carlsberg will continue as the official beer partner of both the Irish Football Association and the Clearer Twist National Stadium at Windsor Park.<\/p>\n
As part of the renewal agreement Carlsberg, Guinness and Rockshore will continue to be served throughout the stadium, with Diageo committing additional investment to further enhance pouring infrastructure and improve the matchday experience across lounges and kiosks.<\/p>\n
Karl Donnelly, Marketing Manager Carlsberg, said: \u201cWe are proud to renew Carlsberg\u2019s partnership with the Irish Football Association.<\/p>\n
\u201cAs Northern Ireland\u2019s number one lager brand we are committed to growing our association with Northern Ireland football and its passionate fans. With the World Cup qualifiers in full swing for the senior men\u2019s team it\u2019s an exciting time and we look forward to being part of the journey.\u201d<\/p>\n
Stephen Bogle, Head of Commercial Operations at the Irish FA, added: \u201cWe are thrilled to renew our partnership with Diageo and continue to bring world-renowned brands such as Carlsberg, Guinness and Rockshore to the Clearer Twist National Stadium at Windsor Park.<\/p>\n
\u201cThis extension allows us to build on the progress we have already made and to keep improving the matchday experience for our supporters.\u201d<\/p>\n
Image: Toasting the Carlsberg partnership extension are Brendan Gallagher (Key Account Executive, Diageo),\u00a0Stephen Bogle (Head of Commercial Operations, Irish FA) and\u00a0Steven Davidson (Commercial Investment Manager, Diageo).<\/p>\n","protected":false},"excerpt":{"rendered":"The Irish Football Association has renewed its partnership with Diageo-owned lager brand Carlsberg for a further three years,…\n","protected":false},"author":2,"featured_media":415981,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5011],"tags":[1144,16,15],"class_list":{"0":"post-415980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-northern-ireland","8":"tag-northern-ireland","9":"tag-uk","10":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115186100404464067","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/415980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=415980"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/415980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/415981"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=415980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=415980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=415980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}