{"id":417627,"date":"2025-09-12T05:15:23","date_gmt":"2025-09-12T05:15:23","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/417627\/"},"modified":"2025-09-12T05:15:23","modified_gmt":"2025-09-12T05:15:23","slug":"hyde-london-city-by-studio-moren","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/417627\/","title":{"rendered":"Hyde London City by Studio Moren"},"content":{"rendered":"<p class=\"picture\"><img decoding=\"async\" alt=\"Studio Moren Hyde London City Exterior high \u00a9Ennismore &amp; Heiko Prigge\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/2008769_studiomorenhydelondoncityexteriorhighennismoreheikoprigge_245802.jpg\"   loading=\"lazy\" class=\"lazyloaded\" width=\"2500\" height=\"2954\"\/><\/p>\n<p>Studio Moren\u2019s body of work has been shortlisted for this year\u2019s\u00a0<a href=\"https:\/\/awards.bdonline.co.uk\/2024\/en\/page\/home\" target=\"_blank\" rel=\"noopener noreferrer\">AYAs<\/a>, as the practice was named a finalist for\u00a0<a href=\"https:\/\/awards.bdonline.co.uk\/2024\/en\/page\/shortlist-2024\" target=\"_blank\" rel=\"noopener noreferrer\">Retail and Leisure Architect of the Year<\/a>.<\/p>\n<p>In this series,\u00a0we take a look at one of the team\u2019s entry projects and ask the firm\u2019s associate, Ed Murray, to break down some of the biggest specification challenges that needed to be overcome.<\/p>\n<p class=\"picture\"><img decoding=\"async\" alt=\"Studio Moren Hyde London City Leydi Exterior high \u00a9Ennismore &amp; Heiko Prigge\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/2008770_studiomorenhydelondoncityleydiexteriorhighennismoreheikoprigge_593801.jpg\"  loading=\"lazy\" class=\"lazyloaded\" width=\"2500\" height=\"1666\"\/><\/p>\n<p>What were the key requirements of the client\u2019s brief? How did you meet these both through design and specification?<\/p>\n<p>The client\u2019s brief for Hyde London City was to revitalise the historic building \u2013 originally completed in 1874 by Evans Cronk and notable as the first hotel in London to feature electric lighting \u2013 into an immersive, design-led lifestyle destination. Most recently used as an office with meeting rooms and an executive business lounge, the building required a complete transformation that respected its heritage while embracing Hyde\u2019s bold and playful brand identity.<\/p>\n<p>Key objectives included creating distinctive food and beverage spaces to attract local footfall, optimising guestroom layouts within a constrained footprint and embedding strong sustainability principles throughout. Our design response celebrated the building\u2019s architectural character, layering in contemporary elements to deliver a cohesive and vibrant guest experience. Specification choices combined high-impact aesthetics \u2013 rich textures, bold colour palettes and statement lighting \u2013 with durable, practical materials to meet the demands of high occupancy and operational efficiency.<\/p>\n<p class=\"picture\"><img decoding=\"async\" alt=\"Studio Moren Hyde London City Leydi high \u00a9Ennismore &amp; Heiko Prigge\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/2008771_studiomorenhydelondoncityleydihighennismoreheikoprigge_806344.jpg\"  loading=\"lazy\" class=\"lazyloaded\" width=\"2500\" height=\"1666\"\/><\/p>\n<p>What were the biggest specification challenges on the project and how were these overcome?<\/p>\n<p>The biggest specification challenge was the integration of a new extension built over the existing lightwell, which allowed us to add three rooms per floor, a net gain of 21 keys.<\/p>\n<p>This required carefully integrating new structure and services within a highly constrained footprint, ensuring compliance with planning and heritage constraints.<\/p>\n<p>From a specification perspective, it meant developing lightweight construction solutions to minimise structural loading on the existing fabric and basement foundations. This included coordinating acoustic and fire performance with a new steel frame effectively cantilevered off the existing building, and selecting finishes and glazing that balanced visual impact with thermal efficiency.<\/p>\n<p>Close collaboration with the structural engineer Elliott Wood, MEP consultants, Hoare Lea and a number of specialist-subcontractors was key to achieving this without compromising the bold design vision for the new spaces.<\/p>\n<p class=\"picture\"><img decoding=\"async\" alt=\"Studio Moren Hyde London City Reception high \u00a9Ennismore &amp; Heiko Prigge\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/2008772_studiomorenhydelondoncityreceptionhighennismoreheikoprigge_690631.jpg\"  loading=\"lazy\" class=\"lazyloaded\" width=\"2500\" height=\"1666\"\/><\/p>\n<p>What are the three biggest specification considerations for the project type? How did these specifically apply to your project?<\/p>\n<p>For an urban lifestyle hotel like Hyde London City, the three key specification considerations are:<\/p>\n<ul>&#13;<\/p>\n<li>Durability and maintenance: high occupancy and public food and beverage spaces demand finishes that withstand constant use while remaining easy to maintain and continuing to look as good as they did on day one.<\/li>\n<p>&#13;<\/p>\n<li>Acoustic performance: critical for guest comfort\u00a0\u2013 especially given the building\u2019s central location, listed fabric and proximity to the City Thameslink rail tunnel.<\/li>\n<p>&#13;<\/p>\n<li>Brand expression: materials and products must support the brand\u2019s distinctive personality, delivering memorable moments throughout the guest journey.<\/li>\n<p>&#13;\n<\/ul>\n<p>At Hyde, these considerations shaped every design decision. For example, we carried out rigorous acoustic testing and employed box-in-box construction \u2013 a technique more commonly used in cinemas or recording studios \u2013 to isolate the guestrooms from structure-borne vibration caused by the adjacent railway line. Robust, tactile finishes were specified for high-footfall public areas, while the FF&amp;E palette balances bold colour and texture with long-term durability. Every detail, from joinery to lighting, reinforces Hyde\u2019s playful, immersive identity.<\/p>\n<p class=\"picture\"><img decoding=\"async\" alt=\"Studio Moren Hyde London City Main Green VIP high \u00a9Ennismore &amp; Heiko Prigge\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/2008774_studiomorenhydelondoncitymaingreenviphighennismoreheikoprigge_996314.jpg\"  loading=\"lazy\" class=\"lazyloaded\" width=\"2500\" height=\"1667\"\/><\/p>\n<p>Do you have a favourite product or material that was specified on the project?<\/p>\n<p>I love the polished and textured plasters by Armourcoat, used throughout the front-of-house spaces. In Leydi, the ground floor restaurant, we specified two blush tones: a slightly darker, rougher finish below the dado and a lighter, smoother texture above, adding depth and warmth to the space.<\/p>\n<p>In the basement bar, Black Lacquer, we used a beautifully smooth, vibrant blue polished plaster that\u2019s reminiscent of the markings on vinyl records\u00a0\u2013 a subtle nod to the bar\u2019s music-inspired concept.<\/p>\n<p>Are there any suppliers you collaborated with on the project that contributed significantly? And what was the most valuable service that they offered?<\/p>\n<p>We worked with a fantastic joinery company called Specialist Commercial Joinery (SCJ), who did an exceptional job bringing the front-of-house fit-out to life.<\/p>\n<p>Their work included the bespoke reception desk and bar, the kitchen pass, waiter stations and the striking custom triple timber arches that separate the main and rear areas of the restaurant.<\/p>\n<p>Their most valuable contribution was their meticulous attention to detail and collaborative approach\u00a0\u2013 producing detailed drawings for each element, which gave everyone confidence that the final pieces would deliver on both design intent and long-term durability. Their craftsmanship and practical problem-solving were instrumental in realising these key feature elements.<\/p>\n<p class=\"picture\"><img decoding=\"async\" alt=\"Studio Moren Hyde London City Black Lacquer wide high \u00a9Ennismore &amp; Heiko Prigge\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/2008773_studiomorenhydelondoncityblacklacquerwidehighennismoreheikoprigge_345151.jpg\"  loading=\"lazy\" class=\"lazyloaded\" width=\"2500\" height=\"1667\"\/><\/p>\n<p>What did you think was the biggest success on the project?<\/p>\n<p>The biggest success was delivering a bold, design-led guest experience that feels genuinely rooted in its location\u00a0\u2013 balancing Hyde\u2019s brand DNA with the historic setting, in the City of London. From concept to delivery, the project demonstrates how thoughtful specification and close collaboration can unlock the full potential of an existing building, creating a hotel that\u2019s vibrant, memorable and commercially robust.<\/p>\n<p class=\"picture\"><img decoding=\"async\" alt=\"Studio Moren Hyde London City Main Green Detail high \u00a9Ennismore &amp; Heiko Prigge\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/2008775_studiomorenhydelondoncitymaingreendetailhighennismoreheikoprigge_721377.jpg\"   loading=\"lazy\" class=\"lazyloaded\" width=\"2500\" height=\"2922\"\/><\/p>\n<p>Project details<\/p>\n<p><strong>Architect<\/strong>\u00a0Studio Moren<br \/><strong>Client\u00a0<\/strong>OB Capital Ltd,\u00a0Boscalt (who own a share in OB Capital Ltd)<br \/><strong>Project manager<\/strong> Pillar Consulting<br \/><strong>FF&amp;E procurement agent<\/strong> Chris Turner Procurement<br \/><strong>Lighting designers<\/strong> Elektra Lighting<br \/><strong>Art consultant<\/strong>\u00a0Cramer &amp; Bell<br \/><strong>Sanitaryware<\/strong> Coalbrook<br \/><strong>Timber flooring<\/strong> Broadleaf Timber<br \/><strong>Tiling<\/strong> Reed Harris<br \/><strong>Carpets<\/strong> Ulster Carpets<br \/><strong>Curtains and cushions<\/strong> Concept Contract Furnishings<br \/><strong>Guestroom bedroom wallcovering<\/strong> Timorous Beasties<br \/><strong>Guestroom bathroom wallcovering<\/strong> Muraspec Decorative Solutions Limited<br \/><strong>Public area WC wallcovering<\/strong> Newmor Wallcoverings<\/p>\n<p>Our \u201cWhat made this project\u201d series highlights the outstanding work of our Architect of the Year finalists.\u00a0To keep up-to-date with all the latest from the Architect of the Year Awards visit\u00a0<a href=\"https:\/\/awards.bdonline.co.uk\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Studio Moren\u2019s body of work has been shortlisted for this year\u2019s\u00a0AYAs, as the practice was named a finalist&hellip;\n","protected":false},"author":2,"featured_media":417628,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7757],"tags":[748,393,4884,257,16,15],"class_list":{"0":"post-417627","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-london","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-london","12":"tag-uk","13":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115189627357909954","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/417627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=417627"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/417627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/417628"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=417627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=417627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=417627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}