{"id":421133,"date":"2025-09-13T12:57:18","date_gmt":"2025-09-13T12:57:18","guid":{"rendered":"https:\/\/www.europesays.com\/uk\/421133\/"},"modified":"2025-09-13T12:57:18","modified_gmt":"2025-09-13T12:57:18","slug":"people-travel-130-miles-to-queue-for-clothes-brand-loved-by-celebrities","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/uk\/421133\/","title":{"rendered":"People travel 130 miles to queue for clothes brand loved by celebrities"},"content":{"rendered":"<p>Some had travelled hundreds of miles to see the brand&#8217;s first physical shop<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/0_Arne-opening-in-Liverpool-ONE-pic-5-Tom-Bowers.jpg\" alt=\"Tom Bowers had been queuing since 6am this morning\" loading=\"eager\"  \/>Tom Bowers had been queuing since 6am this morning(Image: Liverpool Echo)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">People got up at 3am and waited for hours to get a first glimpse inside Liverpool&#8217;s latest clothes shop. <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/whats-on\/whats-on-news\/clothing-store-loved-steven-gerrard-32444648\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">ARNE opened its doors<\/a> on Peter\u2019s Lane in <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/liverpool-one\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Liverpool ONE<\/a> this morning, with queues stretching <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/shopping\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">from the store<\/a> all the way down to the Nespresso Boutique at the other end of the street.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Founded in 2018 by <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/whats-on\/whats-on-news\/business-loved-celebrities-reveals-food-32313599\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">brothers Ryan and Reece Broadhurst<\/a>, the brand has established a loyal customer base. This is in part due to the company\u2019s offerings, which are said to be \u201chigh-quality, simple and minimalistic pieces for every occasion.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Well-known fans of the ARNE include <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/steven-gerrard\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Steven Gerrard<\/a>, <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/wayne-rooney\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Wayne Rooney<\/a> and <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/gary-neville\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Gary Neville<\/a>. The <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">ECHO<\/a> went to Peter\u2019s Lane this morning to hear from those excited to see the brand&#8217;s first ever physical shop.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Fallon Southwell, 41, was at the front of the queue with her husband Lee. The couple woke up at 3am this morning and travelled all the way from Rochdale to Liverpool for the opening.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Speaking to the ECHO, Fallon said: \u201cMy other half in particular massively loves ARNE. He shops online all the time and we\u2019ve been to their pop-ups.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cWhen we saw they were opening a store and that you could come down, we were like, we need to be one of the first there and experience it all.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Asked why they like the brand so much, Fallon added: \u201cWe think it&#8217;s really sleek clothing, really affordable, but really good quality as well.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/0_Arne-opening-in-Liverpool-ONE-pic-1.jpg\" alt=\"The queue stretched all the way to the end of Peter's Lane\" loading=\"lazy\"  \/>The queue stretched all the way to the end of Peter&#8217;s Lane(Image: Liverpool Echo)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">They had their eye on picking up some trainers and possibly a jacket and tracksuit before \u201cgoing back home to bed\u201d.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Others had incorporated a visit to the store as part of their weekend trip to Liverpool. Alex Parish, 36, had been in the queue for an hour. He had come to the city with a friend from Hull. Speaking about making the 130 mile journey, Alex said: \u201cWe are staying for the weekend and this was opening, so we came here this morning.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cWe&#8217;re big fans of ARNE. We\u2019ve always ordered online and this is the first shop they\u2019ve had. I thought the queue would be bigger actually. I like the fit of their clothes, I don\u2019t wear much else. The jeans and everything else are perfect.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.europesays.com\/uk\/wp-content\/uploads\/2025\/09\/0_Arne-opening-in-Liverpool-ONE-pic-2-Fallon-Southwell.jpg\" alt=\"Fallon Southwell was first in the queue\" loading=\"lazy\"  \/>Fallon Southwell was first in the queue(Image: Liverpool Echo)<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Alex Dyer, 21, from Nottingham, had been waiting for around 20 minutes and also arrived in the city last night. He said: \u201cI just like the brand. I want to get in and see what they\u2019ve got. I like the fitting and the clothing. It\u2019s good quality stuff.\u201d<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">After a short delay, staff began letting customers in at 9.13am. The ECHO spoke to Tom Bowers, 21, from <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/walton\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">Walton<\/a>, on his way out.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Tom had bought cargo pants and a plain white t-shirt which came to \u00a380. He was given a free goody bag too, which contained a voucher, a book and footwear wipes.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">He said: \u201cThe stuff I\u2019ve got is brilliant. I\u2019ve been here since 6am, so it was an early morning. I\u2019m going to go home now, go to bed and catch up on some sleep.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">\u201cThe store smells like new when you go in there. It\u2019s just a really nice brand. It\u2019s good quality stuff and not too expensive. I\u2019ve got two items for \u00a380, whereas with other brands, you\u2019d be paying a lot more. \u201c<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">Reece Jones, 28, from <a class=\"TextLink_text-link__dBSS0 TextLink_enabled__dJF3l\" href=\"https:\/\/www.liverpoolecho.co.uk\/all-about\/west-derby\" target=\"\" aria-label=\"\" tabindex=\"0\" rel=\"noopener\">West Derby<\/a>, paid \u00a3160 for a variety of items for him and his partner, including several t-shirts. He said: \u201cI got here at 6.30am I think.<\/p>\n<p class=\"Paragraph_paragraph-text__PVKlh \" data-tmdatatrack=\"content-unit\" data-tmdatatrack-type=\"paragraph\">&#8220;ARNE is all good stuff, I wear it almost every day. You can dress up and dress down with it. The shop is all dead clean and minimal, which is what I like.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Some had travelled hundreds of miles to see the brand&#8217;s first physical shopTom Bowers had been queuing since&hellip;\n","protected":false},"author":2,"featured_media":421134,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8815],"tags":[748,393,4884,179,2349,18516,246,16,15],"class_list":{"0":"post-421133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-liverpool","8":"tag-britain","9":"tag-england","10":"tag-great-britain","11":"tag-liverpool","12":"tag-liverpool-city-centre","13":"tag-liverpool-one","14":"tag-shopping","15":"tag-uk","16":"tag-united-kingdom"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@uk\/115197107121002110","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/421133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/comments?post=421133"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/posts\/421133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media\/421134"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/media?parent=421133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/categories?post=421133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/uk\/wp-json\/wp\/v2\/tags?post=421133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}